{"id":4249,"date":"2023-04-20T11:08:10","date_gmt":"2023-04-20T10:08:10","guid":{"rendered":"https:\/\/www.ortho-hart.at\/ochrana-udaju\/"},"modified":"2025-03-13T08:29:28","modified_gmt":"2025-03-13T07:29:28","slug":"ochrana-udaju","status":"publish","type":"page","link":"https:\/\/www.ortho-hart.at\/cs\/ochrana-udaju\/","title":{"rendered":"Ochrana \u00fadaj\u016f"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4249\" class=\"elementor elementor-4249 elementor-53\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-faa3d35 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"faa3d35\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8449392\" data-id=\"8449392\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-126182d elementor-widget elementor-widget-heading\" data-id=\"126182d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1539630 elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-4145 elementor-global-172 elementor-widget-divider\" data-id=\"1539630\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-423af1b elementor-widget elementor-widget-text-editor\" data-id=\"423af1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id=\"einleitung-ueberblick\" class=\"adsimple-112874529\">\u00davod a p\u0159ehled<\/h2>\n<p>Tyto z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f (verze 24\/09\/2024-112874529) jsme p\u0159ipravili, abychom v\u00e1m v souladu s po\u017eadavky <a class=\"adsimple-112874529\" href=\"https:\/\/eur-lex.europa.eu\/legal-content\/DE\/TXT\/HTML\/?uri=CELEX:32016R0679&amp;from=DE&amp;tid=112874529#d1e2269-1-1\" target=\"_blank\" rel=\"noopener\">obecn\u00e9ho na\u0159\u00edzen\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f (EU) 2016\/679<\/a> a platn\u00fdch vnitrost\u00e1tn\u00edch pr\u00e1vn\u00edch p\u0159edpis\u016f vysv\u011btlili, jak\u00e9 osobn\u00ed \u00fadaje (zkr\u00e1cen\u011b \u00fadaje) jako spr\u00e1vce &#8211; a n\u00e1mi pov\u011b\u0159en\u00ed zpracovatel\u00e9 (nap\u0159. poskytovatel\u00e9) &#8211; zpracov\u00e1v\u00e1me, budeme zpracov\u00e1vat v budoucnu a jak\u00e9 m\u00e1te z\u00e1konn\u00e9 mo\u017enosti. Pou\u017eit\u00e9 pojmy je t\u0159eba ch\u00e1pat jako genderov\u011b neutr\u00e1ln\u00ed. <br \/><strong class=\"adsimple-112874529\">Stru\u010dn\u011b \u0159e\u010deno,<\/strong> poskytujeme v\u00e1m komplexn\u00ed informace o \u00fadaj\u00edch, kter\u00e9 o v\u00e1s zpracov\u00e1v\u00e1me.<\/p>\n<p>Prohl\u00e1\u0161en\u00ed o ochran\u011b \u00fadaj\u016f obvykle zn\u011bj\u00ed velmi technicky a pou\u017e\u00edvaj\u00ed pr\u00e1vn\u00ed \u017eargon. C\u00edlem t\u011bchto z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f je naopak popsat pro v\u00e1s to nejd\u016fle\u017eit\u011bj\u0161\u00ed co nejjednodu\u0161eji a nejp\u0159ehledn\u011bji. Tam, kde to p\u0159isp\u00edv\u00e1 k transparentnosti, <strong class=\"adsimple-112874529\">jsou<\/strong> technick\u00e9 <strong class=\"adsimple-112874529\">pojmy vysv\u011btleny \u010dten\u00e1\u0159sky p\u0159\u00edv\u011btiv\u00fdm<\/strong> zp\u016fsobem, jsou uvedeny odkazy na dal\u0161\u00ed informace a je pou\u017eita <strong class=\"adsimple-112874529\">grafika<\/strong>. Jasn\u00fdm a jednoduch\u00fdm jazykem v\u00e1s tak informujeme o tom, \u017ee osobn\u00ed \u00fadaje zpracov\u00e1v\u00e1me v r\u00e1mci na\u0161\u00ed obchodn\u00ed \u010dinnosti pouze tehdy, pokud existuje odpov\u00eddaj\u00edc\u00ed pr\u00e1vn\u00ed z\u00e1klad. To rozhodn\u011b nen\u00ed mo\u017en\u00e9 t\u00edm, \u017ee bychom poskytovali co nejstru\u010dn\u011bj\u0161\u00ed, nejasn\u00e1 a pr\u00e1vn\u011b-technick\u00e1 vysv\u011btlen\u00ed, jak je to v souvislosti s ochranou osobn\u00edch \u00fadaj\u016f na internetu \u010dasto standardem.<br \/>Douf\u00e1m, \u017ee pro v\u00e1s n\u00e1sleduj\u00edc\u00ed vysv\u011btlen\u00ed budou zaj\u00edmav\u00e1 a pou\u010dn\u00e1 a \u017ee se mo\u017en\u00e1 najde jedna nebo dv\u011b informace, kter\u00e9 jste dosud nev\u011bd\u011bli. Pokud m\u00e1te p\u0159esto n\u011bjak\u00e9 ot\u00e1zky, obra\u0165te se na odpov\u011bdn\u00fd org\u00e1n uveden\u00fd n\u00ed\u017ee nebo v pr\u00e1vn\u00edm upozorn\u011bn\u00ed, sledujte uveden\u00e9 odkazy a pod\u00edvejte se na dal\u0161\u00ed informace na webov\u00fdch str\u00e1nk\u00e1ch t\u0159et\u00edch stran. Na\u0161e kontaktn\u00ed \u00fadaje najdete samoz\u0159ejm\u011b tak\u00e9 v pr\u00e1vn\u00edm ozn\u00e1men\u00ed.      <\/p>\n<h2 id=\"anwendungsbereich\" class=\"adsimple-112874529\">Oblast pou\u017eit\u00ed<\/h2>\n<p>Tyto z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f se vztahuj\u00ed na v\u0161echny osobn\u00ed \u00fadaje zpracov\u00e1van\u00e9 na\u0161\u00ed spole\u010dnost\u00ed a na v\u0161echny osobn\u00ed \u00fadaje zpracov\u00e1van\u00e9 n\u00e1mi pov\u011b\u0159en\u00fdmi spole\u010dnostmi (zpracovateli). Osobn\u00edmi \u00fadaji rozum\u00edme informace ve smyslu \u010dl. 4 \u010d. 1 GDPR, jako je jm\u00e9no, e-mailov\u00e1 adresa a po\u0161tovn\u00ed adresa osoby. Zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f zaji\u0161\u0165uje, abychom mohli nab\u00edzet a fakturovat na\u0161e slu\u017eby a produkty, a\u0165 u\u017e online nebo offline. Oblast p\u016fsobnosti t\u011bchto z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f zahrnuje   <\/p>\n<ul class=\"adsimple-112874529\">\n<li class=\"adsimple-112874529\">v\u0161echny online prezentace (webov\u00e9 str\u00e1nky, online obchody), kter\u00e9 provozujeme.<\/li>\n<li class=\"adsimple-112874529\">prezentace na soci\u00e1ln\u00edch s\u00edt\u00edch a e-mailov\u00e1 komunikace<\/li>\n<li class=\"adsimple-112874529\">Mobiln\u00ed aplikace pro chytr\u00e9 telefony a dal\u0161\u00ed za\u0159\u00edzen\u00ed<\/li>\n<\/ul>\n<p><strong class=\"adsimple-112874529\">Stru\u010dn\u011b \u0159e\u010deno,<\/strong> z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f se vztahuj\u00ed na v\u0161echny oblasti, v nich\u017e jsou ve spole\u010dnosti strukturovan\u011b zpracov\u00e1v\u00e1ny osobn\u00ed \u00fadaje prost\u0159ednictv\u00edm uveden\u00fdch kan\u00e1l\u016f. Pokud s v\u00e1mi vstoup\u00edme do pr\u00e1vn\u00edch vztah\u016f mimo tyto kan\u00e1ly, budeme v\u00e1s v p\u0159\u00edpad\u011b pot\u0159eby informovat zvl\u00e1\u0161\u0165. <\/p>\n<h2 id=\"rechtsgrundlagen\" class=\"adsimple-112874529\">Pr\u00e1vn\u00ed z\u00e1klad<\/h2>\n<p>V n\u00e1sleduj\u00edc\u00edch z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f v\u00e1m poskytujeme transparentn\u00ed informace o pr\u00e1vn\u00edch z\u00e1sad\u00e1ch a p\u0159edpisech, tj. pr\u00e1vn\u00edch z\u00e1kladech obecn\u00e9ho na\u0159\u00edzen\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f, kter\u00e9 n\u00e1m umo\u017e\u0148uj\u00ed zpracov\u00e1vat osobn\u00ed \u00fadaje. Pokud jde o pr\u00e1vo EU, odkazujeme na NA\u0158\u00cdZEN\u00cd EVROPSK\u00c9HO PARLAMENTU A RADY (EU) 2016\/679 ze dne 27. dubna 2016. Toto obecn\u00e9 na\u0159\u00edzen\u00ed EU o ochran\u011b osobn\u00edch \u00fadaj\u016f si samoz\u0159ejm\u011b m\u016f\u017eete p\u0159e\u010d\u00edst online na EUR-Lexu, p\u0159\u00edstupov\u00e9m m\u00edst\u011b k pr\u00e1vu EU, na<a class=\"adsimple-112874529\" href=\"https:\/\/eur-lex.europa.eu\/legal-content\/DE\/ALL\/?uri=celex%3A32016R0679\">adrese https:\/\/eur-lex.europa.eu\/legal-content\/DE\/ALL\/?uri=celex%3A32016R0679<\/a>. <\/p>\n<p>Va\u0161e \u00fadaje zpracov\u00e1v\u00e1me pouze v p\u0159\u00edpad\u011b, \u017ee plat\u00ed alespo\u0148 jedna z n\u00e1sleduj\u00edc\u00edch podm\u00ednek:<\/p>\n<ol>\n<li class=\"adsimple-112874529\"><strong class=\"adsimple-112874529\">Souhlas<\/strong> (\u010dl. 6 odst. 1 p\u00edsm. a) GDPR): Ud\u011blili jste n\u00e1m souhlas se zpracov\u00e1n\u00edm \u00fadaj\u016f za ur\u010dit\u00fdm \u00fa\u010delem. P\u0159\u00edkladem m\u016f\u017ee b\u00fdt ulo\u017een\u00ed \u00fadaj\u016f, kter\u00e9 jste zadali do kontaktn\u00edho formul\u00e1\u0159e. <\/li>\n<li class=\"adsimple-112874529\"><strong class=\"adsimple-112874529\">Smlouva<\/strong> (\u010dl. 6 odst. 1 p\u00edsm. b) GDPR): Abychom s v\u00e1mi mohli splnit smlouvu nebo p\u0159edsmluvn\u00ed z\u00e1vazky, zpracov\u00e1v\u00e1me va\u0161e \u00fadaje. Nap\u0159\u00edklad pokud s v\u00e1mi uzav\u00edr\u00e1me kupn\u00ed smlouvu, pot\u0159ebujeme p\u0159edem osobn\u00ed \u00fadaje. <\/li>\n<li class=\"adsimple-112874529\"><strong class=\"adsimple-112874529\">Pr\u00e1vn\u00ed povinnost<\/strong> (\u010dl. 6 odst. 1 p\u00edsm. c) GDPR): Pokud se na n\u00e1s vztahuje z\u00e1konn\u00e1 povinnost, zpracov\u00e1v\u00e1me va\u0161e \u00fadaje. Nap\u0159\u00edklad jsme ze z\u00e1kona povinni uchov\u00e1vat faktury pro \u00fa\u010dely \u00fa\u010detnictv\u00ed. Ty obvykle obsahuj\u00ed osobn\u00ed \u00fadaje.  <\/li>\n<li class=\"adsimple-112874529\"><strong class=\"adsimple-112874529\">Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy<\/strong> (\u010dl. 6 odst. 1 p\u00edsm. f) GDPR): V p\u0159\u00edpad\u011b opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f, kter\u00e9 neomezuj\u00ed va\u0161e z\u00e1kladn\u00ed pr\u00e1va, si vyhrazujeme pr\u00e1vo zpracov\u00e1vat osobn\u00ed \u00fadaje. Nap\u0159\u00edklad pot\u0159ebujeme zpracov\u00e1vat ur\u010dit\u00e9 \u00fadaje, abychom mohli bezpe\u010dn\u011b a efektivn\u011b provozovat na\u0161e webov\u00e9 str\u00e1nky. Toto zpracov\u00e1n\u00ed je tedy opr\u00e1vn\u011bn\u00fdm z\u00e1jmem.  <\/li>\n<\/ol>\n<p>Jin\u00e9 podm\u00ednky, jako je pln\u011bn\u00ed z\u00e1znamu ve ve\u0159ejn\u00e9m z\u00e1jmu a v\u00fdkon ve\u0159ejn\u00e9 moci, jako\u017e i ochrana \u017eivotn\u011b d\u016fle\u017eit\u00fdch z\u00e1jm\u016f, pro n\u00e1s zpravidla nevypl\u00fdvaj\u00ed. Pokud je takov\u00fd pr\u00e1vn\u00ed z\u00e1klad relevantn\u00ed, bude na p\u0159\u00edslu\u0161n\u00e9m m\u00edst\u011b uveden. <\/p>\n<p>Krom\u011b na\u0159\u00edzen\u00ed EU plat\u00ed tak\u00e9 vnitrost\u00e1tn\u00ed pr\u00e1vn\u00ed p\u0159edpisy:<\/p>\n<ul class=\"adsimple-112874529\">\n<li class=\"adsimple-112874529\">V <strong class=\"adsimple-112874529\">Rakousku<\/strong> se jedn\u00e1 o spolkov\u00fd z\u00e1kon o ochran\u011b fyzick\u00fdch osob v souvislosti se zpracov\u00e1n\u00edm osobn\u00edch<strong class=\"adsimple-112874529\">\u00fadaj\u016f (z\u00e1kon o ochran\u011b \u00fadaj\u016f)<\/strong>, zkr\u00e1cen\u011b <strong class=\"adsimple-112874529\">DSG<\/strong>.<\/li>\n<li class=\"adsimple-112874529\">V <strong class=\"adsimple-112874529\">N\u011bmecku<\/strong> plat\u00ed <strong class=\"adsimple-112874529\">Spolkov\u00fd z\u00e1kon o ochran\u011b osobn\u00edch \u00fadaj\u016f<\/strong><strong class=\"adsimple-112874529\"> (BDSG)<\/strong>.<\/li>\n<\/ul>\n<p>Pokud se na v\u00e1s vztahuj\u00ed jin\u00e9 region\u00e1ln\u00ed nebo n\u00e1rodn\u00ed z\u00e1kony, informujeme v\u00e1s o tom v n\u00e1sleduj\u00edc\u00edch odd\u00edlech.<\/p>\n<h2 id=\"kontaktdaten-verantwortliche\" class=\"adsimple-112874529\">Kontaktn\u00ed \u00fadaje spr\u00e1vce<\/h2>\n<p>M\u00e1te-li jak\u00e9koli dotazy t\u00fdkaj\u00edc\u00ed se ochrany \u00fadaj\u016f nebo zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f, n\u00ed\u017ee naleznete kontaktn\u00ed \u00fadaje odpov\u011bdn\u00e9 osoby nebo org\u00e1nu:<span class=\"adsimple-112874529\" style=\"font-weight: 400;\">Prof. Dr. Radek HART, PhD, FRCS, MHA Lorystra\u00dfe 52 1110 V\u00edde\u0148, Rakousko.<\/span><\/p>\n<p>E-mail: <a href=\"mailto:radekhart23@gmail.com\">radekhart23@gmail.com<\/a> Telefon:<a href=\"%20670%tel:+43 206533363\">+43 670 6533363<\/a> Otisk:<a href=\"https:\/\/ortho-hart.at\/impressum\">https:\/\/ortho-hart.at\/impressum<\/a><\/p>\n<h2 id=\"speicherdauer\" class=\"adsimple-112874529\">Doba skladov\u00e1n\u00ed<\/h2>\n<p>Obecn\u00fdm krit\u00e9riem je, \u017ee osobn\u00ed \u00fadaje uchov\u00e1v\u00e1me pouze po dobu nezbytn\u011b nutnou pro poskytov\u00e1n\u00ed na\u0161ich slu\u017eeb a produkt\u016f. To znamen\u00e1, \u017ee osobn\u00ed \u00fadaje vyma\u017eeme, jakmile pomine d\u016fvod pro jejich zpracov\u00e1n\u00ed. V n\u011bkter\u00fdch p\u0159\u00edpadech jsme ze z\u00e1kona povinni uchov\u00e1vat ur\u010dit\u00e9 \u00fadaje i pot\u00e9, co p\u016fvodn\u00ed \u00fa\u010del zanikl, nap\u0159\u00edklad pro \u00fa\u010detn\u00ed \u00fa\u010dely.  <\/p>\n<p>Pokud si p\u0159ejete, aby byly va\u0161e \u00fadaje vymaz\u00e1ny, nebo odvol\u00e1te sv\u016fj souhlas se zpracov\u00e1n\u00edm \u00fadaj\u016f, budou \u00fadaje vymaz\u00e1ny co nejrychleji a v rozsahu, v jak\u00e9m nen\u00ed povinnost je uchov\u00e1vat.<\/p>\n<p>O konkr\u00e9tn\u00ed dob\u011b trv\u00e1n\u00ed p\u0159\u00edslu\u0161n\u00e9ho zpracov\u00e1n\u00ed \u00fadaj\u016f v\u00e1s budeme informovat n\u00ed\u017ee, pokud o tom budeme m\u00edt dal\u0161\u00ed informace.<\/p>\n<h2 id=\"rechte-dsgvo\" class=\"adsimple-112874529\">Pr\u00e1va podle obecn\u00e9ho na\u0159\u00edzen\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f<\/h2>\n<p>V souladu s \u010dl\u00e1nky 13, 14 GDPR v\u00e1s informujeme o n\u00e1sleduj\u00edc\u00edch pr\u00e1vech, na kter\u00e1 m\u00e1te n\u00e1rok, aby bylo zaji\u0161t\u011bno spravedliv\u00e9 a transparentn\u00ed zpracov\u00e1n\u00ed \u00fadaj\u016f:<\/p>\n<ul class=\"adsimple-112874529\">\n<li class=\"adsimple-112874529\">Podle \u010dl\u00e1nku 15 GDPR m\u00e1te pr\u00e1vo na informace o tom, zda zpracov\u00e1v\u00e1me va\u0161e \u00fadaje. V takov\u00e9m p\u0159\u00edpad\u011b m\u00e1te pr\u00e1vo obdr\u017eet kopii \u00fadaj\u016f a n\u00e1sleduj\u00edc\u00ed informace: \n<ul class=\"adsimple-112874529\">\n<li class=\"adsimple-112874529\">\u00fa\u010del, pro kter\u00fd zpracov\u00e1n\u00ed prov\u00e1d\u00edme;<\/li>\n<li class=\"adsimple-112874529\">kategorie, tj. typy zpracov\u00e1van\u00fdch \u00fadaj\u016f;<\/li>\n<li class=\"adsimple-112874529\">kdo tyto \u00fadaje p\u0159ij\u00edm\u00e1, a pokud jsou \u00fadaje p\u0159ed\u00e1v\u00e1ny do t\u0159et\u00edch zem\u00ed, jak lze zaru\u010dit jejich bezpe\u010dnost;<\/li>\n<li class=\"adsimple-112874529\">jak dlouho budou data ulo\u017eena;<\/li>\n<li class=\"adsimple-112874529\">existenci pr\u00e1va na opravu, v\u00fdmaz nebo omezen\u00ed zpracov\u00e1n\u00ed a pr\u00e1va vzn\u00e9st n\u00e1mitku proti zpracov\u00e1n\u00ed;<\/li>\n<li class=\"adsimple-112874529\">\u017ee m\u016f\u017eete podat st\u00ed\u017enost u dozorov\u00e9ho \u00fa\u0159adu (odkazy na tyto \u00fa\u0159ady naleznete n\u00ed\u017ee);<\/li>\n<li class=\"adsimple-112874529\">p\u016fvod \u00fadaj\u016f, pokud jsme je nez\u00edskali od v\u00e1s;<\/li>\n<li class=\"adsimple-112874529\">zda doch\u00e1z\u00ed k profilov\u00e1n\u00ed, tj. zda jsou \u00fadaje automaticky analyzov\u00e1ny za \u00fa\u010delem vytvo\u0159en\u00ed va\u0161eho osobn\u00edho profilu.<\/li>\n<\/ul>\n<\/li>\n<li class=\"adsimple-112874529\">Podle \u010dl\u00e1nku 16 GDPR m\u00e1te pr\u00e1vo na opravu \u00fadaj\u016f, co\u017e znamen\u00e1, \u017ee pokud zjist\u00edte chyby, mus\u00edme \u00fadaje opravit.<\/li>\n<li class=\"adsimple-112874529\">Podle \u010dl\u00e1nku 17 GDPR m\u00e1te pr\u00e1vo na v\u00fdmaz (&#8222;pr\u00e1vo b\u00fdt zapomenut&#8220;), co\u017e konkr\u00e9tn\u011b znamen\u00e1, \u017ee m\u016f\u017eete po\u017e\u00e1dat o v\u00fdmaz sv\u00fdch \u00fadaj\u016f.<\/li>\n<li class=\"adsimple-112874529\">Podle \u010dl\u00e1nku 18 GDPR m\u00e1te pr\u00e1vo na omezen\u00ed zpracov\u00e1n\u00ed, co\u017e znamen\u00e1, \u017ee \u00fadaje m\u016f\u017eeme pouze ulo\u017eit, ale nesm\u00edme je d\u00e1le pou\u017e\u00edvat.<\/li>\n<li class=\"adsimple-112874529\">Podle \u010dl\u00e1nku 20 GDPR m\u00e1te pr\u00e1vo na p\u0159enositelnost \u00fadaj\u016f, co\u017e znamen\u00e1, \u017ee v\u00e1m na po\u017e\u00e1d\u00e1n\u00ed poskytneme va\u0161e \u00fadaje v b\u011b\u017en\u011b pou\u017e\u00edvan\u00e9m form\u00e1tu.<\/li>\n<li class=\"adsimple-112874529\">Podle \u010dl\u00e1nku 21 GDPR m\u00e1te pr\u00e1vo vzn\u00e9st n\u00e1mitku, kter\u00e1 povede ke zm\u011bn\u011b zpracov\u00e1n\u00ed po vynucen\u00ed.\n<ul class=\"adsimple-112874529\">\n<li class=\"adsimple-112874529\">Pokud je zpracov\u00e1n\u00ed va\u0161ich \u00fadaj\u016f zalo\u017eeno na \u010dl. 6 odst. 1 p\u00edsm. e) (ve\u0159ejn\u00fd z\u00e1jem, v\u00fdkon ve\u0159ejn\u00e9 moci) nebo \u010dl. 6 odst. 1 p\u00edsm. f) (opr\u00e1vn\u011bn\u00fd z\u00e1jem), m\u016f\u017eete proti zpracov\u00e1n\u00ed vzn\u00e9st n\u00e1mitku. My pak co nejrychleji ov\u011b\u0159\u00edme, zda m\u016f\u017eeme t\u00e9to n\u00e1mitce pr\u00e1vn\u011b vyhov\u011bt.<\/li>\n<li class=\"adsimple-112874529\">Pokud jsou \u00fadaje pou\u017e\u00edv\u00e1ny pro \u00fa\u010dely p\u0159\u00edm\u00e9ho marketingu, m\u016f\u017eete proti tomuto typu zpracov\u00e1n\u00ed \u00fadaj\u016f kdykoli vzn\u00e9st n\u00e1mitku. Va\u0161e \u00fadaje pak ji\u017e nesm\u00edme pro \u00fa\u010dely p\u0159\u00edm\u00e9ho marketingu pou\u017e\u00edvat.<\/li>\n<li class=\"adsimple-112874529\">Pokud jsou \u00fadaje pou\u017e\u00edv\u00e1ny k profilov\u00e1n\u00ed, m\u016f\u017eete proti tomuto typu zpracov\u00e1n\u00ed \u00fadaj\u016f kdykoli vzn\u00e9st n\u00e1mitku. Va\u0161e \u00fadaje pak ji\u017e nesm\u00edme pou\u017e\u00edvat k profilov\u00e1n\u00ed.<\/li>\n<\/ul>\n<\/li>\n<li class=\"adsimple-112874529\">Podle \u010dl\u00e1nku 22 GDPR m\u016f\u017eete m\u00edt pr\u00e1vo neb\u00fdt p\u0159edm\u011btem rozhodnut\u00ed zalo\u017een\u00e9ho v\u00fdhradn\u011b na automatizovan\u00e9m zpracov\u00e1n\u00ed (nap\u0159. profilov\u00e1n\u00ed).<\/li>\n<li class=\"adsimple-112874529\">Podle \u010dl\u00e1nku 77 GDPR m\u00e1te pr\u00e1vo podat st\u00ed\u017enost. To znamen\u00e1, \u017ee m\u016f\u017eete kdykoli podat st\u00ed\u017enost u \u00fa\u0159adu pro ochranu osobn\u00edch \u00fadaj\u016f, pokud se domn\u00edv\u00e1te, \u017ee zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f poru\u0161uje GDPR. <\/li>\n<\/ul>\n<p><strong class=\"adsimple-112874529\">Stru\u010dn\u011b \u0159e\u010deno<\/strong>: m\u00e1te sv\u00e1 pr\u00e1va &#8211; nev\u00e1hejte se obr\u00e1tit na v\u00fd\u0161e uveden\u00fd p\u0159\u00edslu\u0161n\u00fd \u00fa\u0159ad!<\/p>\n<p>Pokud se domn\u00edv\u00e1te, \u017ee zpracov\u00e1n\u00ed va\u0161ich \u00fadaj\u016f poru\u0161uje z\u00e1kon o ochran\u011b osobn\u00edch \u00fadaj\u016f nebo \u017ee byla jinak poru\u0161ena va\u0161e pr\u00e1va na ochranu osobn\u00edch \u00fadaj\u016f, m\u016f\u017eete podat st\u00ed\u017enost u dozorov\u00e9ho \u00fa\u0159adu. V Rakousku je to \u00fa\u0159ad pro ochranu osobn\u00edch \u00fadaj\u016f, jeho\u017e webov\u00e9 str\u00e1nky najdete na <a class=\"adsimple-112874529\" href=\"https:\/\/www.dsb.gv.at\/?tid=112874529\" target=\"_blank\" rel=\"noopener\">adrese https:\/\/www.dsb.gv.at\/<\/a>. V N\u011bmecku je v ka\u017ed\u00e9 spolkov\u00e9 zemi pov\u011b\u0159enec pro ochranu osobn\u00edch \u00fadaj\u016f. Pro v\u00edce informac\u00ed se m\u016f\u017eete obr\u00e1tit na <a class=\"adsimple-112874529\" href=\"https:\/\/www.bfdi.bund.de\/DE\/Home\/home_node.html\" target=\"_blank\" rel=\"noopener\">Spolkov\u00e9ho zmocn\u011bnce pro ochranu \u00fadaj\u016f a svobodu informac\u00ed (BfDI<\/a> ). Pro na\u0161i spole\u010dnost je p\u0159\u00edslu\u0161n\u00fd n\u00e1sleduj\u00edc\u00ed m\u00edstn\u00ed \u00fa\u0159ad pro ochranu osobn\u00edch \u00fadaj\u016f:    <\/p>\n<h2 id=\"oesterreich-datenschutzbehoerde\" class=\"adsimple-112874529\">Rakousk\u00fd \u00fa\u0159ad pro ochranu osobn\u00edch \u00fadaj\u016f<\/h2>\n<p><strong class=\"adsimple-112874529\"><\/p>\n<p>V <\/strong><strong class=\"adsimple-112874529\">edouc\u00ed: <\/strong>Dr. Matthias Schmidl<strong class=\"adsimple-112874529\">Adresa: <\/strong><strong class=\"adsimple-112874529\"><\/p>\n<p><\/strong><\/p>\n<p> Barichgasse 40-42, 1030 V\u00edde\u0148<strong class=\"adsimple-112874529\">Telefon <\/strong>: +43 1 52 152-0<strong class=\"adsimple-112874529\">E-mailov\u00e1 adresa: <\/strong><a class=\"adsimple-112874529\" href=\"mailto:dsb@dsb.gv.at\" target=\"_blank\" rel=\"noopener\"> d<\/a><a class=\"adsimple-112874529\" href=\"mailto:dsb@dsb.gv.at\" target=\"_blank\" rel=\"noopener\">sb@dsb.gv.at<\/a><strong class=\"adsimple-112874529\">Webov\u00e9 str\u00e1nky: <\/strong><a class=\"adsimple-112874529\" href=\"https:\/\/www.dsb.gv.at\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.dsb.gv.at\/<\/a><\/p>\n<h2 id=\"auftragsverarbeitungsvertrag-avv\" class=\"adsimple-112874529\">Smlouva o zpracov\u00e1n\u00ed objedn\u00e1vky (AVV)<\/h2>\n<p>V t\u00e9to \u010d\u00e1sti bychom r\u00e1di vysv\u011btlili, co je to dohoda o zpracov\u00e1n\u00ed \u00fadaj\u016f a pro\u010d je nutn\u00e1. Proto\u017ee slovo &#8222;dohoda o zpracov\u00e1n\u00ed \u00fadaj\u016f&#8220; je pon\u011bkud krkolomn\u00e9, budeme v tomto textu \u010dasto pou\u017e\u00edvat pouze zkratku DPA. Stejn\u011b jako v\u011bt\u0161ina spole\u010dnost\u00ed nepracujeme sami, ale vyu\u017e\u00edv\u00e1me i slu\u017eeb jin\u00fdch spole\u010dnost\u00ed nebo jednotlivc\u016f. Zapojen\u00edm r\u016fzn\u00fdch spole\u010dnost\u00ed nebo poskytovatel\u016f slu\u017eeb m\u016f\u017eeme p\u0159ed\u00e1vat osobn\u00ed \u00fadaje ke zpracov\u00e1n\u00ed. Tito partne\u0159i pak vystupuj\u00ed jako zpracovatel\u00e9, se kter\u00fdmi uzav\u00edr\u00e1me smlouvu, tzv. dohodu o zpracov\u00e1n\u00ed \u00fadaj\u016f (DPA). Nejd\u016fle\u017eit\u011bj\u0161\u00ed pro v\u00e1s je v\u011bd\u011bt, \u017ee zpracov\u00e1n\u00ed va\u0161ich osobn\u00edch \u00fadaj\u016f prob\u00edh\u00e1 v\u00fdhradn\u011b podle na\u0161ich pokyn\u016f a mus\u00ed se \u0159\u00eddit DPA.     <\/p>\n<h3 class=\"adsimple-112874529\">Kdo jsou zpracovatel\u00e9?<\/h3>\n<p>Jako spole\u010dnost a vlastn\u00edk webov\u00fdch str\u00e1nek neseme odpov\u011bdnost za v\u0161echny \u00fadaje, kter\u00e9 od v\u00e1s zpracov\u00e1v\u00e1me. Krom\u011b spr\u00e1vc\u016f mohou existovat tak\u00e9 tzv. zpracovatel\u00e9. Jedn\u00e1 se o jakoukoli spole\u010dnost nebo osobu, kter\u00e1 zpracov\u00e1v\u00e1 osobn\u00ed \u00fadaje na\u0161\u00edm jm\u00e9nem. P\u0159esn\u011bji a podle definice GDPR: za zpracovatele se pova\u017euje ka\u017ed\u00e1 fyzick\u00e1 nebo pr\u00e1vnick\u00e1 osoba, org\u00e1n ve\u0159ejn\u00e9 moci, agentura nebo jin\u00fd subjekt, kter\u00fd zpracov\u00e1v\u00e1 osobn\u00ed \u00fadaje na\u0161\u00edm jm\u00e9nem. Zpracovateli tedy mohou b\u00fdt poskytovatel\u00e9 slu\u017eeb, jako jsou poskytovatel\u00e9 hostingu nebo cloudu, poskytovatel\u00e9 plateb nebo newsletter\u016f nebo velk\u00e9 spole\u010dnosti, jako je Google nebo Microsoft.    <\/p>\n<p>Pro lep\u0161\u00ed pochopen\u00ed terminologie uv\u00e1d\u00edme p\u0159ehled t\u0159\u00ed rol\u00ed v GDPR:<\/p>\n<p><strong class=\"adsimple-112874529\">Subjekt \u00fadaj\u016f<\/strong> (vy jako z\u00e1kazn\u00edk nebo zainteresovan\u00e1 strana) \u2192 <strong class=\"adsimple-112874529\">Spr\u00e1vce<\/strong> (my jako spole\u010dnost a klient) \u2192 <strong class=\"adsimple-112874529\">Zpracovatel<\/strong> (poskytovatel slu\u017eeb, nap\u0159. webhosting nebo poskytovatel cloudu)<\/p>\n<h3 class=\"adsimple-112874529\">Obsah smlouvy o zpracov\u00e1n\u00ed objedn\u00e1vky<\/h3>\n<p>Jak bylo uvedeno v\u00fd\u0161e, s na\u0161imi partnery, kte\u0159\u00ed p\u016fsob\u00ed jako zpracovatel\u00e9, jsme uzav\u0159eli dohodu o ochran\u011b osobn\u00edch \u00fadaj\u016f. Ta p\u0159edev\u0161\u00edm stanov\u00ed, \u017ee zpracovatel zpracov\u00e1v\u00e1 \u00fadaje, kter\u00e9 maj\u00ed b\u00fdt zpracov\u00e1ny, v\u00fdhradn\u011b v souladu s GDPR. Smlouva mus\u00ed b\u00fdt uzav\u0159ena p\u00edsemn\u011b, i kdy\u017e za &#8222;p\u00edsemn\u00e9&#8220; se v t\u00e9to souvislosti pova\u017euje i elektronick\u00e9 uzav\u0159en\u00ed smlouvy. Zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f prob\u00edh\u00e1 pouze na z\u00e1klad\u011b smlouvy. Smlouva mus\u00ed obsahovat n\u00e1sleduj\u00edc\u00ed \u00fadaje:    <\/p>\n<ul class=\"adsimple-112874529\">\n<li class=\"adsimple-112874529\">Z\u00e1vazek v\u016f\u010di n\u00e1m jako spr\u00e1vci<\/li>\n<li class=\"adsimple-112874529\">Povinnosti a pr\u00e1va spr\u00e1vce<\/li>\n<li class=\"adsimple-112874529\">Kategorie subjekt\u016f \u00fadaj\u016f<\/li>\n<li class=\"adsimple-112874529\">Typ osobn\u00edch \u00fadaj\u016f<\/li>\n<li class=\"adsimple-112874529\">Typ a \u00fa\u010del zpracov\u00e1n\u00ed \u00fadaj\u016f<\/li>\n<li class=\"adsimple-112874529\">P\u0159edm\u011bt a doba trv\u00e1n\u00ed zpracov\u00e1n\u00ed \u00fadaj\u016f<\/li>\n<li class=\"adsimple-112874529\">M\u00edsto zpracov\u00e1n\u00ed \u00fadaj\u016f<\/li>\n<\/ul>\n<p>Smlouva obsahuje tak\u00e9 v\u0161echny povinnosti zpracovatele. Mezi nejd\u016fle\u017eit\u011bj\u0161\u00ed povinnosti pat\u0159\u00ed <\/p>\n<ul class=\"adsimple-112874529\">\n<li class=\"adsimple-112874529\">zajistit opat\u0159en\u00ed pro zabezpe\u010den\u00ed dat<\/li>\n<li class=\"adsimple-112874529\">p\u0159ijmout mo\u017en\u00e1 technick\u00e1 a organiza\u010dn\u00ed opat\u0159en\u00ed na ochranu pr\u00e1v subjektu \u00fadaj\u016f.<\/li>\n<li class=\"adsimple-112874529\">v\u00e9st registr zpracov\u00e1n\u00ed \u00fadaj\u016f<\/li>\n<li class=\"adsimple-112874529\">spolupracovat s dozorov\u00fdm \u00fa\u0159adem pro ochranu \u00fadaj\u016f na jeho \u017e\u00e1dost<\/li>\n<li class=\"adsimple-112874529\">prov\u00e1d\u011bt anal\u00fdzu rizik v souvislosti s obdr\u017een\u00fdmi osobn\u00edmi \u00fadaji<\/li>\n<li class=\"adsimple-112874529\">Subzpracovatele lze pov\u011b\u0159it pouze na z\u00e1klad\u011b p\u00edsemn\u00e9ho povolen\u00ed spr\u00e1vce.<\/li>\n<\/ul>\n<p>Jak takov\u00e1 GCU konkr\u00e9tn\u011b vypad\u00e1, se m\u016f\u017eete dozv\u011bd\u011bt nap\u0159\u00edklad na <a class=\"adsimple-112874529\" href=\"https:\/\/www.wko.at\/service\/wirtschaftsrecht-gewerberecht\/eu-dsgvo-mustervertrag-auftragsverarbeitung.html\">adrese https:\/\/www.wko.at\/service\/wirtschaftsrecht-gewerberecht\/eu-dsgvo-mustervertrag-auftragsverarbeitung.html<\/a>. Vzor smlouvy je uveden zde. <\/p>\n<h2 id=\"cookies\" class=\"adsimple-112874529\">Soubory cookie<\/h2>\n<table border=\"1\" cellpadding=\"15\">\n<tbody>\n<tr>\n<td><strong class=\"adsimple-112874529\">Souhrn soubor\u016f cookie<\/strong><\/p>\n<p>\ud83d\udc65 Subjekt \u00fadaj\u016f: N\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek \ud83e\udd1d \u00da\u010del: V z\u00e1vislosti na dan\u00e9m souboru cookie.<br \/>\n<br \/>You can find more details on this below or from the manufacturer of the software that sets the cookie. \ud83d\udcd3 Processed data: V z\u00e1vislosti na pou\u017eit\u00e9m souboru cookie.<\/p>\n<p>Dal\u0161\u00ed podrobnosti o tom najdete n\u00ed\u017ee nebo u v\u00fdrobce softwaru, kter\u00fd soubor cookie nastavuje. \ud83d\udcc5 Doba ulo\u017een\u00ed: Z\u00e1vis\u00ed na p\u0159\u00edslu\u0161n\u00e9m souboru cookie, m\u016f\u017ee se pohybovat od hodin a\u017e po roky \u2696\ufe0f Pr\u00e1vn\u00ed z\u00e1klad: \u010cl. 6 odst. 1 p\u00edsm. a) na\u0159\u00edzen\u00ed (EU) \u010d. 1303\/2013.   1 p\u00edsm. a GDPR (souhlas), \u010dl. 6 odst. 1 p\u00edsm. f GDPR (opr\u00e1vn\u011bn\u00e9 z\u00e1jmy).  <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 class=\"adsimple-112874529\">Co jsou to soubory cookie?<\/h3>\n<p>Na\u0161e webov\u00e9 str\u00e1nky pou\u017e\u00edvaj\u00ed soubory cookie HTTP k ukl\u00e1d\u00e1n\u00ed \u00fadaj\u016f specifick\u00fdch pro u\u017eivatele. N\u00ed\u017ee vysv\u011btlujeme, co jsou soubory cookie a pro\u010d se pou\u017e\u00edvaj\u00ed, abyste l\u00e9pe porozum\u011bli n\u00e1sleduj\u00edc\u00edm z\u00e1sad\u00e1m ochrany osobn\u00edch \u00fadaj\u016f.<\/p>\n<p>P\u0159i surfov\u00e1n\u00ed na internetu pou\u017e\u00edv\u00e1te prohl\u00ed\u017ee\u010d. Mezi zn\u00e1m\u00e9 prohl\u00ed\u017ee\u010de pat\u0159\u00ed Chrome, Safari, Firefox, Internet Explorer a Microsoft Edge. V\u011bt\u0161ina webov\u00fdch str\u00e1nek ukl\u00e1d\u00e1 do prohl\u00ed\u017ee\u010de mal\u00e9 textov\u00e9 soubory. Tyto soubory se naz\u00fdvaj\u00ed cookies.   <\/p>\n<p>Jednu v\u011bc nelze pop\u0159\u00edt: Soubory cookie jsou opravdu u\u017eite\u010dn\u00ed pomocn\u00edci. T\u00e9m\u011b\u0159 v\u0161echny webov\u00e9 str\u00e1nky pou\u017e\u00edvaj\u00ed soubory cookie. P\u0159esn\u011bji \u0159e\u010deno se jedn\u00e1 o soubory cookie HTTP, proto\u017ee existuj\u00ed i dal\u0161\u00ed soubory cookie pro jin\u00e9 oblasti pou\u017eit\u00ed. Soubory cookie HTTP jsou mal\u00e9 soubory, kter\u00e9 na\u0161e webov\u00e9 str\u00e1nky ukl\u00e1daj\u00ed do va\u0161eho po\u010d\u00edta\u010de. Tyto soubory cookies se automaticky ukl\u00e1daj\u00ed do slo\u017eky cookies, tak\u0159\u00edkaj\u00edc do &#8222;mozku&#8220; va\u0161eho prohl\u00ed\u017ee\u010de. Soubor cookie se skl\u00e1d\u00e1 z n\u00e1zvu a hodnoty. P\u0159i definov\u00e1n\u00ed souboru cookie je t\u0159eba zadat tak\u00e9 jeden nebo v\u00edce atribut\u016f.      <\/p>\n<p>Soubory cookie ukl\u00e1daj\u00ed ur\u010dit\u00e9 u\u017eivatelsk\u00e9 \u00fadaje o v\u00e1s, nap\u0159\u00edklad jazyk nebo osobn\u00ed nastaven\u00ed str\u00e1nky. P\u0159i dal\u0161\u00ed n\u00e1v\u0161t\u011bv\u011b na\u0161ich str\u00e1nek v\u00e1\u0161 prohl\u00ed\u017ee\u010d p\u0159ed\u00e1 &#8222;u\u017eivatelsk\u00e9&#8220; informace zp\u011bt na na\u0161e str\u00e1nky. D\u00edky soubor\u016fm cookie na\u0161e webov\u00e9 str\u00e1nky v\u011bd\u00ed, kdo jste, a nab\u00edzej\u00ed v\u00e1m nastaven\u00ed, na kter\u00e9 jste zvykl\u00ed. V n\u011bkter\u00fdch prohl\u00ed\u017ee\u010d\u00edch m\u00e1 ka\u017ed\u00fd soubor cookie sv\u016fj vlastn\u00ed soubor, v jin\u00fdch, nap\u0159\u00edklad ve Firefoxu, jsou v\u0161echny soubory cookie ulo\u017eeny v jednom souboru.   <\/p>\n<p>N\u00e1sleduj\u00edc\u00ed obr\u00e1zek ukazuje mo\u017enou interakci mezi webov\u00fdm prohl\u00ed\u017ee\u010dem, nap\u0159\u00edklad prohl\u00ed\u017ee\u010dem Chrome, a webov\u00fdm serverem. Webov\u00fd prohl\u00ed\u017ee\u010d si vy\u017e\u00e1d\u00e1 webovou str\u00e1nku a od serveru obdr\u017e\u00ed zp\u011bt soubor cookie, kter\u00fd prohl\u00ed\u017ee\u010d znovu pou\u017eije, jakmile si vy\u017e\u00e1d\u00e1 dal\u0161\u00ed str\u00e1nku. <\/p>\n<p><img decoding=\"async\" role=\"img\" src=\"https:\/\/www.adsimple.at\/wp-content\/uploads\/2018\/03\/http-cookie-interaction.svg\" alt=\"Interakce mezi prohl\u00ed\u017ee\u010dem a webov\u00fdm serverem pomoc\u00ed soubor\u016f cookie HTTP\" width=\"100%\"><\/p>\n<p>Existuj\u00ed soubory cookie prvn\u00ed strany a soubory cookie t\u0159et\u00edch stran. Soubory cookie prvn\u00ed strany jsou vytv\u00e1\u0159eny p\u0159\u00edmo na\u0161imi webov\u00fdmi str\u00e1nkami, soubory cookie t\u0159et\u00edch stran jsou vytv\u00e1\u0159eny partnersk\u00fdmi webov\u00fdmi str\u00e1nkami (nap\u0159. Google Analytics). Ka\u017ed\u00fd soubor cookie je t\u0159eba posuzovat samostatn\u011b, proto\u017ee ka\u017ed\u00fd soubor cookie ukl\u00e1d\u00e1 jin\u00e9 \u00fadaje. Doba platnosti souboru cookie se tak\u00e9 li\u0161\u00ed od n\u011bkolika minut a\u017e po n\u011bkolik let. Soubory cookie nejsou softwarov\u00e9 programy a neobsahuj\u00ed viry, trojsk\u00e9 kon\u011b ani jin\u00fd &#8222;malware&#8220;. Soubory cookie tak\u00e9 nemaj\u00ed p\u0159\u00edstup k informac\u00edm ve va\u0161em po\u010d\u00edta\u010di.     <\/p>\n<p>\u00dadaje o souborech cookie mohou vypadat nap\u0159\u00edklad takto:<\/p>\n<p>N<strong class=\"adsimple-112874529\">\u00e1zev:<\/strong> _ga<strong class=\"adsimple-112874529\">Hodnota:<\/strong> GA1.2.1326744211.152112874529-9<strong class=\"adsimple-112874529\">\u00da\u010del:<\/strong> Rozli\u0161en\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f webov\u00fdch str\u00e1nek<strong class=\"adsimple-112874529\">Datum<\/strong><strong class=\"adsimple-112874529\">platnosti:<\/strong> po 2 letech.<\/p>\n<p>Prohl\u00ed\u017ee\u010d by m\u011bl b\u00fdt schopen podporovat tyto minim\u00e1ln\u00ed velikosti:<\/p>\n<ul class=\"adsimple-112874529\">\n<li class=\"adsimple-112874529\">Nejm\u00e9n\u011b 4096 bajt\u016f na soubor cookie<\/li>\n<li class=\"adsimple-112874529\">Nejm\u00e9n\u011b 50 soubor\u016f cookie na dom\u00e9nu<\/li>\n<li class=\"adsimple-112874529\">Nejm\u00e9n\u011b 3000 soubor\u016f cookie celkem<\/li>\n<\/ul>\n<h3 class=\"adsimple-112874529\">Jak\u00e9 typy soubor\u016f cookie existuj\u00ed?<\/h3>\n<p>Ot\u00e1zka, kter\u00e9 soubory cookie pou\u017e\u00edv\u00e1me, z\u00e1vis\u00ed zejm\u00e9na na pou\u017e\u00edvan\u00fdch slu\u017eb\u00e1ch a je vysv\u011btlena v n\u00e1sleduj\u00edc\u00edch \u010d\u00e1stech z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f. Na tomto m\u00edst\u011b bychom r\u00e1di stru\u010dn\u011b vysv\u011btlili r\u016fzn\u00e9 typy soubor\u016f cookie HTTP. <\/p>\n<p>Rozli\u0161ujeme 4 typy soubor\u016f cookie:<\/p>\n<p><strong class=\"adsimple-112874529\"><br \/>Z\u00e1kladn\u00ed soubory cookie<\/strong>Tyto soubory cookie jsou nezbytn\u00e9 pro zaji\u0161t\u011bn\u00ed z\u00e1kladn\u00edch funkc\u00ed webov\u00fdch str\u00e1nek. Tyto soubory cookie jsou nap\u0159\u00edklad pot\u0159ebn\u00e9, kdy\u017e u\u017eivatel vlo\u017e\u00ed produkt do n\u00e1kupn\u00edho ko\u0161\u00edku, pot\u00e9 pokra\u010duje v surfov\u00e1n\u00ed na dal\u0161\u00edch str\u00e1nk\u00e1ch a k pokladn\u011b p\u0159ejde a\u017e pozd\u011bji. Tyto soubory cookie zaji\u0161\u0165uj\u00ed, \u017ee n\u00e1kupn\u00ed ko\u0161\u00edk nebude smaz\u00e1n, ani kdy\u017e u\u017eivatel zav\u0159e okno prohl\u00ed\u017ee\u010de.<strong class=\"adsimple-112874529\"><\/strong>  <\/p>\n<p><strong class=\"adsimple-112874529\"><br \/>\u00da\u010delov\u00e9 soubory cookie<\/strong>Tyto soubory cookie shroma\u017e\u010fuj\u00ed informace o chov\u00e1n\u00ed u\u017eivatele a o tom, zda u\u017eivatel obdr\u017e\u00ed n\u011bjak\u00e9 chybov\u00e9 zpr\u00e1vy. Tyto soubory cookie se tak\u00e9 pou\u017e\u00edvaj\u00ed k m\u011b\u0159en\u00ed doby na\u010d\u00edt\u00e1n\u00ed a chov\u00e1n\u00ed webov\u00fdch str\u00e1nek v r\u016fzn\u00fdch prohl\u00ed\u017ee\u010d\u00edch.<strong class=\"adsimple-112874529\"><\/strong> <\/p>\n<p><strong class=\"adsimple-112874529\"><br \/>C\u00edlen\u00e9 soubory cookie<\/strong>Tyto soubory cookie zaji\u0161\u0165uj\u00ed lep\u0161\u00ed u\u017eivatelskou p\u0159\u00edv\u011btivost. Ukl\u00e1daj\u00ed se nap\u0159\u00edklad zadan\u00e1 m\u00edsta, velikosti p\u00edsma nebo \u00fadaje z formul\u00e1\u0159\u016f.<strong class=\"adsimple-112874529\"><\/strong> <\/p>\n<p><strong class=\"adsimple-112874529\"><br \/>Reklamn\u00ed soubory cookie<\/strong>Tyto soubory cookie jsou tak\u00e9 zn\u00e1m\u00e9 jako c\u00edlov\u00e9 soubory cookie. Pou\u017e\u00edvaj\u00ed se k poskytov\u00e1n\u00ed reklamy na m\u00edru u\u017eivateli. To m\u016f\u017ee b\u00fdt velmi praktick\u00e9, ale tak\u00e9 velmi obt\u011b\u017euj\u00edc\u00ed.<strong class=\"adsimple-112874529\"><\/strong>  <\/p>\n<p>P\u0159i prvn\u00ed n\u00e1v\u0161t\u011bv\u011b webov\u00e9 str\u00e1nky jste obvykle dot\u00e1z\u00e1ni, kter\u00fd z t\u011bchto typ\u016f soubor\u016f cookie chcete povolit. A toto rozhodnut\u00ed se samoz\u0159ejm\u011b tak\u00e9 ulo\u017e\u00ed do souboru cookie. <\/p>\n<p>Pokud se chcete o cookies dozv\u011bd\u011bt v\u00edce a neboj\u00edte se technick\u00e9 dokumentace, doporu\u010dujeme v\u00e1m <a class=\"adsimple-112874529\" href=\"https:\/\/datatracker.ietf.org\/doc\/html\/rfc6265\">https:\/\/datatracker.ietf.org\/doc\/html\/rfc6265<\/a>, \u017e\u00e1dost o koment\u00e1\u0159e od Internet Engineering Task Force (IETF) s n\u00e1zvem &#8222;HTTP State Management Mechanism&#8220;.<\/p>\n<h3 class=\"adsimple-112874529\">\u00da\u010del zpracov\u00e1n\u00ed prost\u0159ednictv\u00edm soubor\u016f cookie<\/h3>\n<p>\u00da\u010del nakonec z\u00e1vis\u00ed na dan\u00e9m souboru cookie. V\u00edce informac\u00ed o tom najdete n\u00ed\u017ee nebo u v\u00fdrobce softwaru, kter\u00fd soubor cookie nastavuje. <\/p>\n<h3 class=\"adsimple-112874529\">Jak\u00e9 \u00fadaje se zpracov\u00e1vaj\u00ed?<\/h3>\n<p>Soubory cookie jsou mal\u00ed pomocn\u00edci pro mnoho r\u016fzn\u00fdch \u00fakol\u016f. Bohu\u017eel nen\u00ed mo\u017en\u00e9 zobecnit, kter\u00e9 \u00fadaje jsou v souborech cookie ukl\u00e1d\u00e1ny, ale o zpracov\u00e1van\u00fdch nebo ukl\u00e1dan\u00fdch \u00fadaj\u00edch v\u00e1s budeme informovat v n\u00e1sleduj\u00edc\u00edch z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f. <\/p>\n<h3 class=\"adsimple-112874529\">Doba ulo\u017een\u00ed soubor\u016f cookie<\/h3>\n<p>Doba ulo\u017een\u00ed z\u00e1vis\u00ed na dan\u00e9m souboru cookie a je uvedena n\u00ed\u017ee. N\u011bkter\u00e9 soubory cookie se vyma\u017eou po m\u00e9n\u011b ne\u017e hodin\u011b, jin\u00e9 mohou z\u016fstat v po\u010d\u00edta\u010di ulo\u017eeny i n\u011bkolik let. <\/p>\n<p>Dobu skladov\u00e1n\u00ed m\u016f\u017eete ovlivnit tak\u00e9 sami. V\u0161echny soubory cookie m\u016f\u017eete kdykoli ru\u010dn\u011b vymazat prost\u0159ednictv\u00edm sv\u00e9ho prohl\u00ed\u017ee\u010de (viz tak\u00e9 n\u00ed\u017ee &#8222;Pr\u00e1vo vzn\u00e9st n\u00e1mitku&#8220;). Krom\u011b toho budou soubory cookie, kter\u00e9 jsou zalo\u017eeny na souhlasu, vymaz\u00e1ny nejpozd\u011bji pot\u00e9, co sv\u016fj souhlas odvol\u00e1te, p\u0159i\u010dem\u017e z\u00e1konnost ukl\u00e1d\u00e1n\u00ed do t\u00e9 doby z\u016fst\u00e1v\u00e1 nedot\u010dena.  <\/p>\n<h3 class=\"adsimple-112874529\">Pr\u00e1vo vzn\u00e9st n\u00e1mitku &#8211; jak mohu vymazat soubory cookie?<\/h3>\n<p>Sami se rozhodnete, jak a zda chcete soubory cookie pou\u017e\u00edvat. Bez ohledu na to, z jak\u00e9 slu\u017eby nebo webov\u00e9 str\u00e1nky soubory cookie poch\u00e1zej\u00ed, m\u00e1te v\u017edy mo\u017enost soubory cookie vymazat, deaktivovat nebo povolit pouze \u010d\u00e1ste\u010dn\u011b. M\u016f\u017eete nap\u0159\u00edklad zablokovat soubory cookie t\u0159et\u00edch stran, ale povolit v\u0161echny ostatn\u00ed soubory cookie.  <\/p>\n<p>Pokud chcete zjistit, kter\u00e9 soubory cookie byly ulo\u017eeny ve va\u0161em prohl\u00ed\u017ee\u010di, pokud chcete zm\u011bnit nebo odstranit nastaven\u00ed soubor\u016f cookie, m\u016f\u017eete to zjistit v nastaven\u00ed prohl\u00ed\u017ee\u010de:<\/p>\n<p><a class=\"adsimple-112874529\" href=\"https:\/\/support.google.com\/chrome\/answer\/95647?tid=112874529\" target=\"_blank\" rel=\"noopener noreferrer\">Chrome: Odstran\u011bn\u00ed, aktivace a spr\u00e1va soubor\u016f cookie v prohl\u00ed\u017ee\u010di Chrome<\/a><\/p>\n<p><a class=\"adsimple-112874529\" href=\"https:\/\/support.apple.com\/de-at\/guide\/safari\/sfri11471\/mac?tid=112874529\" target=\"_blank\" rel=\"noopener noreferrer\">Safari: Spr\u00e1va soubor\u016f cookie a dat webov\u00fdch str\u00e1nek v Safari<\/a><\/p>\n<p><a class=\"adsimple-112874529\" href=\"https:\/\/support.mozilla.org\/de\/kb\/cookies-und-website-daten-in-firefox-loschen?tid=112874529\" target=\"_blank\" rel=\"noopener noreferrer\">Firefox: Odstran\u011bn\u00edm soubor\u016f cookie odstran\u00edte data, kter\u00e1 webov\u00e9 str\u00e1nky ulo\u017eily do va\u0161eho po\u010d\u00edta\u010de.<\/a><\/p>\n<p><a class=\"adsimple-112874529\" href=\"https:\/\/support.microsoft.com\/de-de\/windows\/l%C3%B6schen-und-verwalten-von-cookies-168dab11-0753-043d-7c16-ede5947fc64d?tid=112874529\">Internet Explorer: Odstran\u011bn\u00ed a spr\u00e1va soubor\u016f cookie<\/a><\/p>\n<p><a class=\"adsimple-112874529\" href=\"https:\/\/support.microsoft.com\/de-de\/microsoft-edge\/cookies-in-microsoft-edge-l%C3%B6schen-63947406-40ac-c3b8-57b9-2a946a29ae09?tid=112874529\">Microsoft Edge: Odstran\u011bn\u00ed a spr\u00e1va soubor\u016f cookie<\/a><\/p>\n<p>Pokud si obecn\u011b nep\u0159ejete soubory cookie, m\u016f\u017eete nastavit prohl\u00ed\u017ee\u010d tak, aby v\u00e1s v\u017edy informoval o tom, \u017ee m\u00e1 b\u00fdt soubor cookie nastaven. Pro ka\u017ed\u00fd jednotliv\u00fd soubor cookie se pak m\u016f\u017eete rozhodnout, zda jej povol\u00edte, nebo ne. Postup se li\u0161\u00ed v z\u00e1vislosti na prohl\u00ed\u017ee\u010di. Nejl\u00e9pe je vyhledat n\u00e1vod ve slu\u017eb\u011b Google pomoc\u00ed vyhled\u00e1vac\u00edho v\u00fdrazu &#8222;delete cookies Chrome&#8220; nebo &#8222;deactivate cookies Chrome&#8220; v p\u0159\u00edpad\u011b prohl\u00ed\u017ee\u010de Chrome.   <\/p>\n<h3 class=\"adsimple-112874529\">Pr\u00e1vn\u00ed z\u00e1klad<\/h3>\n<p>Takzvan\u00e9 &#8222;pokyny pro soubory cookie&#8220; plat\u00ed od roku 2009. V nich se uv\u00e1d\u00ed, \u017ee ukl\u00e1d\u00e1n\u00ed soubor\u016f cookie vy\u017eaduje v\u00e1\u0161 <strong class=\"adsimple-112874529\">souhlas<\/strong> (\u010dl. 6 odst. 1 p\u00edsm. a) GDPR). V r\u00e1mci zem\u00ed EU v\u0161ak na tyto sm\u011brnice st\u00e1le existuj\u00ed velmi rozd\u00edln\u00e9 reakce. V Rakousku v\u0161ak byla tato sm\u011brnice implementov\u00e1na do \u00a7 165 odst. 3 telekomunika\u010dn\u00edho z\u00e1kona (2021).     V N\u011bmecku nebyly sm\u011brnice o cookies implementov\u00e1ny do vnitrost\u00e1tn\u00edho pr\u00e1va. M\u00edsto toho byla tato sm\u011brnice z velk\u00e9 \u010d\u00e1sti implementov\u00e1na do \u00a7 15 odst. 3 n\u011bmeck\u00e9ho z\u00e1kona o telem\u00e9di\u00edch (TMG), kter\u00fd byl od kv\u011btna 2024 nahrazen z\u00e1konem o digit\u00e1ln\u00edch slu\u017eb\u00e1ch (DDG).  <\/p>\n<p>U nezbytn\u011b nutn\u00fdch soubor\u016f cookie, i kdy\u017e nebyl ud\u011blen souhlas, existuj\u00ed <strong class=\"adsimple-112874529\">opr\u00e1vn\u011bn\u00e9 z\u00e1jmy<\/strong> (\u010dl. 6 odst. 1 p\u00edsm. f) GDPR), kter\u00e9 jsou ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f ekonomick\u00e9 povahy. Chceme n\u00e1v\u0161t\u011bvn\u00edk\u016fm webov\u00fdch str\u00e1nek poskytnout p\u0159\u00edjemn\u00fd u\u017eivatelsk\u00fd z\u00e1\u017eitek a n\u011bkter\u00e9 soubory cookie jsou k tomu \u010dasto naprosto nezbytn\u00e9. <\/p>\n<p>Pokud se pou\u017e\u00edvaj\u00ed soubory cookie, kter\u00e9 nejsou nezbytn\u011b nutn\u00e9, d\u011bje se tak pouze s va\u0161\u00edm souhlasem. Pr\u00e1vn\u00edm z\u00e1kladem je v tomto ohledu \u010dl. 6 odst. 1 p\u00edsm. a GDPR.   <\/p>\n<p>V n\u00e1sleduj\u00edc\u00edch \u010d\u00e1stech budete podrobn\u011bji informov\u00e1ni o pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie, pokud pou\u017eit\u00fd software soubory cookie pou\u017e\u00edv\u00e1.<\/p>\n<h2 id=\"webhosting-einleitung\" class=\"adsimple-112874529\">\u00davod k webhostingu<\/h2>\n<table border=\"1\" cellpadding=\"15\">\n<tbody>\n<tr>\n<td><strong class=\"adsimple-112874529\">Shrnut\u00ed webhostingu<\/strong><\/p>\n<p>\ud83d\udc65 Subjekty \u00fadaj\u016f: N\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek \ud83e\udd1d \u00da\u010del: Profesion\u00e1ln\u00ed hosting webov\u00fdch str\u00e1nek a zaji\u0161t\u011bn\u00ed provozu \ud83d\udcd3 Zpracov\u00e1van\u00e9 \u00fadaje: IP adresa, \u010das n\u00e1v\u0161t\u011bvy webov\u00fdch str\u00e1nek, pou\u017eit\u00fd prohl\u00ed\u017ee\u010d a dal\u0161\u00ed \u00fadaje.<\/p>\n<p>Dal\u0161\u00ed podrobnosti o tom najdete n\u00ed\u017ee nebo u poskytovatele pou\u017e\u00edvan\u00e9ho webhostingu \ud83d\udcc5 Doba ulo\u017een\u00ed: Z\u00e1le\u017e\u00ed na poskytovateli, ale obvykle 2 t\u00fddny \u2696\ufe0f Pr\u00e1vn\u00ed z\u00e1klad: \u010dl. 6 odst. 1 p\u00edsm. a) na\u0159\u00edzen\u00ed (EU) \u010d. 101\/2000.  1 p\u00edsm. f GDPR (opr\u00e1vn\u011bn\u00e9 z\u00e1jmy)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 class=\"adsimple-112874529\">Co je webhosting?<\/h3>\n<p>P\u0159i n\u00e1v\u0161t\u011bv\u011b webov\u00fdch str\u00e1nek se v dne\u0161n\u00ed dob\u011b automaticky generuj\u00ed a ukl\u00e1daj\u00ed ur\u010dit\u00e9 informace &#8211; v\u010detn\u011b osobn\u00edch \u00fadaj\u016f &#8211; a to i na t\u011bchto webov\u00fdch str\u00e1nk\u00e1ch. Tyto \u00fadaje by m\u011bly b\u00fdt zpracov\u00e1v\u00e1ny co nej\u0161etrn\u011bji a pouze s od\u016fvodn\u011bn\u00edm. Webov\u00fdmi str\u00e1nkami mimochodem rozum\u00edme souhrn v\u0161ech webov\u00fdch str\u00e1nek na dom\u00e9n\u011b, tj. v\u0161e od \u00favodn\u00ed str\u00e1nky (homepage) a\u017e po \u00fapln\u011b posledn\u00ed podstr\u00e1nku (jako je tato). Dom\u00e9nou mysl\u00edme nap\u0159\u00edklad example.de nebo example.com.   <\/p>\n<p>Pokud si chcete prohl\u00ed\u017eet webov\u00e9 str\u00e1nky na po\u010d\u00edta\u010di, tabletu nebo chytr\u00e9m telefonu, pou\u017eijete program zvan\u00fd webov\u00fd prohl\u00ed\u017ee\u010d. Pravd\u011bpodobn\u011b zn\u00e1te n\u011bkolik webov\u00fdch prohl\u00ed\u017ee\u010d\u016f podle jm\u00e9na: Google Chrome, Microsoft Edge, Mozilla Firefox a Apple Safari. \u0158\u00edk\u00e1me jim prohl\u00ed\u017ee\u010de nebo zkr\u00e1cen\u011b webov\u00e9 prohl\u00ed\u017ee\u010de.  <\/p>\n<p>Aby se webov\u00e1 str\u00e1nka zobrazila, mus\u00ed se prohl\u00ed\u017ee\u010d p\u0159ipojit kjin\u00e9mu po\u010d\u00edta\u010di, kde je ulo\u017een k\u00f3d webov\u00e9 str\u00e1nky: kwebov\u00e9mu serveru. Provozov\u00e1n\u00ed webov\u00e9ho serveru je slo\u017eit\u00fd a \u010dasov\u011b n\u00e1ro\u010dn\u00fd \u00fakol, proto jej obvykle zaji\u0161\u0165uj\u00ed profesion\u00e1ln\u00ed poskytovatel\u00e9. Tito poskytovatel\u00e9 nab\u00edzej\u00ed webhosting a zaji\u0161\u0165uj\u00ed tak spolehliv\u00e9 a bezchybn\u00e9 ukl\u00e1d\u00e1n\u00ed dat webov\u00fdch str\u00e1nek. Spousta odborn\u00fdch term\u00edn\u016f, ale z\u016fsta\u0148te nalad\u011bni, bude to je\u0161t\u011b lep\u0161\u00ed!   <\/p>\n<p>P\u0159i p\u0159ipojen\u00ed prohl\u00ed\u017ee\u010de na va\u0161em po\u010d\u00edta\u010di (stoln\u00edm po\u010d\u00edta\u010di, notebooku, tabletu nebo chytr\u00e9m telefonu) a p\u0159i p\u0159enosu dat na webov\u00fd server a z n\u011bj m\u016f\u017ee doch\u00e1zet ke zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f. Na jedn\u00e9 stran\u011b v\u00e1\u0161 po\u010d\u00edta\u010d ukl\u00e1d\u00e1 data, na druh\u00e9 stran\u011b mus\u00ed webov\u00fd server po ur\u010ditou dobu ukl\u00e1dat tak\u00e9 data, aby zajistil spr\u00e1vn\u00fd provoz. <\/p>\n<p>Obr\u00e1zek vyd\u00e1 za tis\u00edc slov, tak\u017ee n\u00e1sleduj\u00edc\u00ed graf zn\u00e1zor\u0148uje interakci mezi prohl\u00ed\u017ee\u010dem, Internetem a poskytovatelem hostingu.<\/p>\n<p><img decoding=\"async\" role=\"img\" src=\"https:\/\/www.adsimple.at\/wp-content\/uploads\/2018\/03\/browser-und-webserver.svg\" alt=\"Prohl\u00ed\u017ee\u010d a webov\u00fd server\" width=\"100%\"><\/p>\n<h3 class=\"adsimple-112874529\">Pro\u010d zpracov\u00e1v\u00e1me osobn\u00ed \u00fadaje?<\/h3>\n<p>\u00da\u010dely zpracov\u00e1n\u00ed \u00fadaj\u016f jsou:<\/p>\n<ol>\n<li class=\"adsimple-112874529\">Profesion\u00e1ln\u00ed hosting webov\u00fdch str\u00e1nek a zabezpe\u010den\u00ed provozu<\/li>\n<li class=\"adsimple-112874529\">udr\u017eov\u00e1n\u00ed provozn\u00ed a IT bezpe\u010dnosti<\/li>\n<li class=\"adsimple-112874529\">Anonymn\u00ed vyhodnocov\u00e1n\u00ed chov\u00e1n\u00ed p\u0159i p\u0159\u00edstupu za \u00fa\u010delem zlep\u0161en\u00ed na\u0161\u00ed nab\u00eddky a v p\u0159\u00edpad\u011b pot\u0159eby pro \u00fa\u010dely trestn\u00edho st\u00edh\u00e1n\u00ed nebo vym\u00e1h\u00e1n\u00ed pohled\u00e1vek.<\/li>\n<\/ol>\n<h3 class=\"adsimple-112874529\">Jak\u00e9 \u00fadaje se zpracov\u00e1vaj\u00ed?<\/h3>\n<p>I v dob\u011b, kdy pr\u00e1v\u011b nav\u0161t\u011bvujete na\u0161e webov\u00e9 str\u00e1nky, n\u00e1\u0161 webov\u00fd server, tj. po\u010d\u00edta\u010d, na kter\u00e9m jsou tyto webov\u00e9 str\u00e1nky ulo\u017eeny, obvykle automaticky ukl\u00e1d\u00e1 data, jako jsou nap\u0159.<\/p>\n<ul class=\"adsimple-112874529\">\n<li class=\"adsimple-112874529\">\u00faplnou internetovou adresu (URL) nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky.<\/li>\n<li class=\"adsimple-112874529\">Prohl\u00ed\u017ee\u010d a verze prohl\u00ed\u017ee\u010de (nap\u0159. Chrome 87)<\/li>\n<li class=\"adsimple-112874529\">pou\u017eit\u00fd opera\u010dn\u00ed syst\u00e9m (nap\u0159. Windows 10).<\/li>\n<li class=\"adsimple-112874529\">adresu (URL) d\u0159\u00edve nav\u0161t\u00edven\u00e9 str\u00e1nky (URL odkazu) (nap\u0159. https:\/\/www. <a class=\"adsimple-112874529\" href=\"https:\/\/www.beispielquellsite.de\/vondabinichgekommen\/\" target=\"_blank\" rel=\"follow noopener\">beispielquellsite.de\/vondabinichgekommen\/<\/a>). <\/li>\n<li class=\"adsimple-112874529\">n\u00e1zev hostitele a IP adresa za\u0159\u00edzen\u00ed, z n\u011bho\u017e se p\u0159istupuje (nap\u0159. COMPUTERNAME a 194.23.43.121).<\/li>\n<li class=\"adsimple-112874529\">Datum a \u010das<\/li>\n<li class=\"adsimple-112874529\">v souborech, tzv. souborech protokolu webov\u00e9ho serveru<\/li>\n<\/ul>\n<h3 class=\"adsimple-112874529\">Jak dlouho se data uchov\u00e1vaj\u00ed?<\/h3>\n<p>V\u00fd\u0161e uveden\u00e9 \u00fadaje se zpravidla ukl\u00e1daj\u00ed po dobu \u010dtrn\u00e1cti dn\u016f a pot\u00e9 se automaticky vyma\u017eou. Tyto \u00fadaje nep\u0159ed\u00e1v\u00e1me d\u00e1le, ale nem\u016f\u017eeme vylou\u010dit, \u017ee v p\u0159\u00edpad\u011b protipr\u00e1vn\u00edho jedn\u00e1n\u00ed budou tyto \u00fadaje nahl\u00ed\u017eeny \u00fa\u0159ady. <\/p>\n<p><strong class=\"adsimple-112874529\">Stru\u010dn\u011b \u0159e\u010deno:<\/strong> Va\u0161e n\u00e1v\u0161t\u011bva je zaznamen\u00e1v\u00e1na na\u0161\u00edm poskytovatelem (spole\u010dnost\u00ed, kter\u00e1 provozuje na\u0161e webov\u00e9 str\u00e1nky na speci\u00e1ln\u00edch po\u010d\u00edta\u010d\u00edch (serverech)), ale va\u0161e \u00fadaje nep\u0159ed\u00e1v\u00e1me bez va\u0161eho souhlasu!<\/p>\n<h3 class=\"adsimple-112874529\">Pr\u00e1vn\u00ed z\u00e1klad<\/h3>\n<p>Z\u00e1konnost zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f v souvislosti s webhostingem vypl\u00fdv\u00e1 z \u010dl. 6 odst. 1 p\u00edsm. f GDPR (ochrana opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f), proto\u017ee vyu\u017e\u00edv\u00e1n\u00ed profesion\u00e1ln\u00edho hostingu u poskytovatele je nezbytn\u00e9 k tomu, aby se spole\u010dnost mohla bezpe\u010dn\u011b a u\u017eivatelsky p\u0159\u00edv\u011btiv\u011b prezentovat na internetu a v p\u0159\u00edpad\u011b pot\u0159eby z n\u011bj mohla uplat\u0148ovat \u00fatoky a n\u00e1roky.  <\/p>\n<p>Mezi n\u00e1mi a poskytovatelem hostingu je zpravidla uzav\u0159ena smlouva o zpracov\u00e1n\u00ed objedn\u00e1vky podle \u010dl. 28 f. GDPR, kter\u00e1 zaji\u0161\u0165uje dodr\u017eov\u00e1n\u00ed ochrany osobn\u00edch \u00fadaj\u016f a zaru\u010duje jejich bezpe\u010dnost.<\/p>\n<h2 id=\"website-baukastensysteme-einleitung\" class=\"adsimple-112874529\">Modul\u00e1rn\u00ed syst\u00e9my webov\u00fdch str\u00e1nek \u00davod<\/h2>\n<table border=\"1\" cellpadding=\"15\">\n<tbody>\n<tr>\n<td><strong class=\"adsimple-112874529\">Syst\u00e9my pro tvorbu webov\u00fdch str\u00e1nek Shrnut\u00ed z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f<\/strong><\/p>\n<p>\ud83d\udc65 Subjekty \u00fadaj\u016f: N\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek \ud83e\udd1d \u00da\u010del: Optimalizace na\u0161ich slu\u017eeb \ud83d\udcd3 Zpracov\u00e1van\u00e9 \u00fadaje: \u00dadaje, jako jsou technick\u00e9 informace o pou\u017e\u00edv\u00e1n\u00ed, nap\u0159\u00edklad aktivita prohl\u00ed\u017ee\u010de, aktivita klik\u00e1n\u00ed, heatmapy relac\u00ed a kontaktn\u00ed \u00fadaje, IP adresa nebo va\u0161e zem\u011bpisn\u00e1 poloha.<\/p>\n<p>Dal\u0161\u00ed podrobnosti o tom najdete n\u00ed\u017ee v t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f a v z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f poskytovatel\u016f. \ud83d\udcc5 Doba ulo\u017een\u00ed: Z\u00e1le\u017e\u00ed na poskytovateli \u2696\ufe0f Pr\u00e1vn\u00ed z\u00e1klad: \u010cl. 6 odst. 1 p\u00edsm. a) GDPR.  1 p\u00edsm. f GDPR (opr\u00e1vn\u011bn\u00e9 z\u00e1jmy), \u010dl. 6 odst. 1 p\u00edsm. a GDPR (souhlas).   <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 class=\"adsimple-112874529\">Co jsou syst\u00e9my pro tvorbu webov\u00fdch str\u00e1nek?<\/h3>\n<p>Pro na\u0161e webov\u00e9 str\u00e1nky pou\u017e\u00edv\u00e1me modul\u00e1rn\u00ed webov\u00fd syst\u00e9m. Modul\u00e1rn\u00ed syst\u00e9my jsou speci\u00e1ln\u00ed formy syst\u00e9mu pro spr\u00e1vu obsahu (CMS). S modul\u00e1rn\u00edm syst\u00e9mem mohou provozovatel\u00e9 webov\u00fdch str\u00e1nek vytv\u00e1\u0159et webov\u00e9 str\u00e1nky velmi snadno a bez znalosti programov\u00e1n\u00ed. V mnoha p\u0159\u00edpadech nab\u00edzej\u00ed modul\u00e1rn\u00ed syst\u00e9my tak\u00e9 poskytovatel\u00e9 webhostingu. Pomoc\u00ed modul\u00e1rn\u00edho syst\u00e9mu lze tak\u00e9 shroma\u017e\u010fovat, ukl\u00e1dat a zpracov\u00e1vat va\u0161e osobn\u00ed \u00fadaje. V tomto textu o ochran\u011b osobn\u00edch \u00fadaj\u016f v\u00e1m poskytujeme obecn\u00e9 informace o zpracov\u00e1n\u00ed \u00fadaj\u016f modul\u00e1rn\u00edmi syst\u00e9my. Podrobn\u011bj\u0161\u00ed informace naleznete v prohl\u00e1\u0161en\u00edch poskytovatele o ochran\u011b osobn\u00edch \u00fadaj\u016f.      <\/p>\n<h3 class=\"adsimple-112874529\">Pro\u010d pou\u017e\u00edv\u00e1me syst\u00e9my pro tvorbu webov\u00fdch str\u00e1nek?<\/h3>\n<p>Nejv\u011bt\u0161\u00ed v\u00fdhodou modul\u00e1rn\u00edho syst\u00e9mu je jeho snadn\u00e9 pou\u017eit\u00ed. Chceme v\u00e1m nab\u00eddnout p\u0159ehledn\u00e9, jednoduch\u00e9 a dob\u0159e organizovan\u00e9 webov\u00e9 str\u00e1nky, kter\u00e9 m\u016f\u017eeme snadno provozovat a udr\u017eovat sami &#8211; bez extern\u00ed podpory. Modul\u00e1rn\u00ed syst\u00e9m nyn\u00ed nab\u00edz\u00ed mnoho u\u017eite\u010dn\u00fdch funkc\u00ed, kter\u00e9 m\u016f\u017eeme pou\u017e\u00edvat i bez znalosti programov\u00e1n\u00ed. D\u00edky tomu si m\u016f\u017eeme na\u0161i webovou prezentaci p\u0159izp\u016fsobit a nab\u00eddnout v\u00e1m informativn\u00ed a p\u0159\u00edjemn\u011b str\u00e1ven\u00fd \u010das na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch.   <\/p>\n<h3 class=\"adsimple-112874529\">Jak\u00e1 data ukl\u00e1d\u00e1 modul\u00e1rn\u00ed syst\u00e9m?<\/h3>\n<p>P\u0159esn\u00e9 ulo\u017een\u00ed dat samoz\u0159ejm\u011b z\u00e1vis\u00ed na pou\u017eit\u00e9m syst\u00e9mu pro tvorbu webov\u00fdch str\u00e1nek. Ka\u017ed\u00fd poskytovatel zpracov\u00e1v\u00e1 a shroma\u017e\u010fuje od n\u00e1v\u0161t\u011bvn\u00edka webu jin\u00e9 \u00fadaje. Zpravidla se v\u0161ak shroma\u017e\u010fuj\u00ed technick\u00e9 \u00fadaje o pou\u017e\u00edv\u00e1n\u00ed, jako je opera\u010dn\u00ed syst\u00e9m, prohl\u00ed\u017ee\u010d, rozli\u0161en\u00ed obrazovky, nastaven\u00ed jazyka a kl\u00e1vesnice, poskytovatel hostingu a datum n\u00e1v\u0161t\u011bvy webov\u00e9 str\u00e1nky. Mohou b\u00fdt tak\u00e9 zpracov\u00e1v\u00e1ny sledovac\u00ed \u00fadaje (nap\u0159. aktivita prohl\u00ed\u017ee\u010de, aktivita clickstream, heatmapy relac\u00ed atd.). Mohou b\u00fdt tak\u00e9 shroma\u017e\u010fov\u00e1ny a ukl\u00e1d\u00e1ny osobn\u00ed \u00fadaje. Obvykle se jedn\u00e1 o kontaktn\u00ed \u00fadaje, jako je e-mailov\u00e1 adresa, telefonn\u00ed \u010d\u00edslo (pokud jste jej uvedli), IP adresa a \u00fadaje o zem\u011bpisn\u00e9 poloze. Kter\u00e9 \u00fadaje jsou p\u0159esn\u011b ukl\u00e1d\u00e1ny, se dozv\u00edte v z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f poskytovatele.      <\/p>\n<h3 class=\"adsimple-112874529\">Jak dlouho a kde jsou data ulo\u017eena?<\/h3>\n<p>O d\u00e9lce zpracov\u00e1n\u00ed \u00fadaj\u016f v\u00e1s budeme informovat n\u00ed\u017ee v souvislosti s pou\u017eit\u00fdm syst\u00e9mem blok\u016f webov\u00fdch str\u00e1nek, pokud o tom budeme m\u00edt dal\u0161\u00ed informace. Podrobn\u00e9 informace o tom najdete v z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f poskytovatele. Obecn\u011b plat\u00ed, \u017ee osobn\u00ed \u00fadaje zpracov\u00e1v\u00e1me pouze po dobu nezbytn\u011b nutnou pro poskytov\u00e1n\u00ed na\u0161ich slu\u017eeb a produkt\u016f. Poskytovatel m\u016f\u017ee va\u0161e \u00fadaje ukl\u00e1dat podle sv\u00fdch vlastn\u00edch specifikac\u00ed, na kter\u00e9 nem\u00e1me \u017e\u00e1dn\u00fd vliv.   <\/p>\n<h3 class=\"adsimple-112874529\">Pr\u00e1vo na n\u00e1mitku<\/h3>\n<p>V\u017edy m\u00e1te pr\u00e1vo na informace, opravu a v\u00fdmaz sv\u00fdch osobn\u00edch \u00fadaj\u016f. V p\u0159\u00edpad\u011b jak\u00fdchkoli dotaz\u016f se m\u016f\u017eete kdykoli obr\u00e1tit tak\u00e9 na osobu odpov\u011bdnou za pou\u017e\u00edvan\u00fd syst\u00e9m pro tvorbu webov\u00fdch str\u00e1nek. Kontaktn\u00ed \u00fadaje naleznete bu\u010f v na\u0161ich z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f, nebo na webov\u00fdch str\u00e1nk\u00e1ch p\u0159\u00edslu\u0161n\u00e9ho poskytovatele.  <\/p>\n<p>Soubory cookie, kter\u00e9 poskytovatel\u00e9 pou\u017e\u00edvaj\u00ed pro sv\u00e9 funkce, m\u016f\u017eete ve sv\u00e9m prohl\u00ed\u017ee\u010di odstranit, deaktivovat nebo spravovat. V z\u00e1vislosti na tom, jak\u00fd prohl\u00ed\u017ee\u010d pou\u017e\u00edv\u00e1te, to funguje r\u016fzn\u00fdmi zp\u016fsoby. Upozor\u0148ujeme v\u0161ak, \u017ee ne v\u0161echny funkce pak mohou fungovat jako obvykle.  <\/p>\n<h3 class=\"adsimple-112874529\">Pr\u00e1vn\u00ed z\u00e1klad<\/h3>\n<p>M\u00e1me opr\u00e1vn\u011bn\u00fd z\u00e1jem pou\u017e\u00edvat syst\u00e9m pro tvorbu webov\u00fdch str\u00e1nek, abychom optimalizovali na\u0161e online slu\u017eby a prezentovali v\u00e1m je efektivn\u00edm a u\u017eivatelsky p\u0159\u00edv\u011btiv\u00fdm zp\u016fsobem. Pr\u00e1vn\u00edm z\u00e1kladem je \u010dl. 6 odst. 1 p\u00edsm. f GDPR (opr\u00e1vn\u011bn\u00fd z\u00e1jem). Nicm\u00e9n\u011b stavebnicov\u00fd syst\u00e9m pou\u017e\u00edv\u00e1me pouze v p\u0159\u00edpad\u011b, \u017ee jste n\u00e1m k tomu dali souhlas.    <\/p>\n<p>Pokud zpracov\u00e1n\u00ed \u00fadaj\u016f nen\u00ed nezbytn\u011b nutn\u00e9 pro provoz webov\u00fdch str\u00e1nek, budou \u00fadaje zpracov\u00e1v\u00e1ny pouze na z\u00e1klad\u011b va\u0161eho souhlasu. To plat\u00ed zejm\u00e9na pro \u010dinnosti sledov\u00e1n\u00ed. Pr\u00e1vn\u00edm z\u00e1kladem je v tomto ohledu \u010dl. 6 odst. 1 p\u00edsm. a GDPR.    <\/p>\n<p>V t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f jsme v\u00e1m poskytli nejd\u016fle\u017eit\u011bj\u0161\u00ed obecn\u00e9 informace o zpracov\u00e1n\u00ed \u00fadaj\u016f. Pokud byste cht\u011bli v tomto ohledu z\u00edskat podrobn\u011bj\u0161\u00ed informace, najdete dal\u0161\u00ed informace &#8211; pokud jsou k dispozici &#8211; v n\u00e1sleduj\u00edc\u00ed \u010d\u00e1sti nebo v z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f poskytovatele. <\/p>\n<h2 id=\"elementor-datenschutzerklaerung\" class=\"adsimple-112874529\">Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f spole\u010dnosti Elementor<\/h2>\n<p>Pro na\u0161e webov\u00e9 str\u00e1nky pou\u017e\u00edv\u00e1me modul\u00e1rn\u00ed syst\u00e9m Elementor. Poskytovatelem slu\u017eeb je izraelsk\u00e1 spole\u010dnost Elementor Ltd, Rehov Tuval 40, 5252247 Ramat Gan, Izrael.<\/p>\n<p>Va\u0161e \u00fadaje mohou b\u00fdt p\u0159ed\u00e1ny do Izraele.<br \/>\nIzrael nespad\u00e1 do p\u016fsobnosti GDPR.<br \/>\nEvropsk\u00e1 komise v\u0161ak rozhodla na z\u00e1klad\u011b \u010dl. 45 odst.<br \/>\n1 GDPR, \u017ee Izrael nab\u00edz\u00ed \u00farove\u0148 ochrany srovnatelnou se standardem GDPR.<br \/>\nRozhodnut\u00ed si m\u016f\u017eete prohl\u00e9dnout zde: <a class=\"adsimple-112874529\" href=\"https:\/\/eur-lex.europa.eu\/legal-content\/EN\/TXT\/?uri=CELEX%3A32011D0061\" target=\"_blank\" rel=\"follow noopener\">https:\/\/eur-lex.europa.eu\/legal-content\/EN\/TXT\/?uri=CELEX%3A32011D0061<\/a>    <\/p>\n<p>V\u00edce informac\u00ed o \u00fadaj\u00edch zpracov\u00e1van\u00fdch p\u0159i pou\u017e\u00edv\u00e1n\u00ed softwaru Elementor najdete v z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f na <a class=\"adsimple-112874529\" href=\"https:\/\/elementor.com\/about\/privacy\/?tid=112874529\" target=\"_blank\" rel=\"follow noopener\">adrese https:\/\/elementor.com\/about\/privacy\/<\/a>.<\/p>\n<h2 id=\"wordpress-com-datenschutzerklaerung\" class=\"adsimple-112874529\">Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f WordPress.com<\/h2>\n<table border=\"1\" cellpadding=\"15\">\n<tbody>\n<tr>\n<td><strong class=\"adsimple-112874529\">Shrnut\u00ed z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f WordPress.com<\/strong><\/p>\n<p>\ud83d\udc65 Subjekty \u00fadaj\u016f: N\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek \ud83e\udd1d \u00da\u010del: Optimalizace na\u0161ich slu\u017eeb \ud83d\udcd3 Zpracov\u00e1van\u00e9 \u00fadaje: \u00dadaje, jako jsou technick\u00e9 informace o pou\u017e\u00edv\u00e1n\u00ed, nap\u0159\u00edklad aktivita prohl\u00ed\u017ee\u010de, aktivita klik\u00e1n\u00ed, heatmapy relac\u00ed, jako\u017e i kontaktn\u00ed \u00fadaje, IP adresa nebo va\u0161e zem\u011bpisn\u00e1 poloha. Dal\u0161\u00ed podrobnosti najdete n\u00ed\u017ee v t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f. <br \/>\ud83d\udcc5 Doba ulo\u017een\u00ed: Z\u00e1vis\u00ed p\u0159edev\u0161\u00edm na typu ulo\u017een\u00fdch dat a konkr\u00e9tn\u00edm nastaven\u00ed.<br \/>\u2696\ufe0f Pr\u00e1vn\u00ed z\u00e1klad: \u010dl. 6 odst. 1 p\u00edsm. a GDPR (souhlas), \u010dl. 6 odst. 1 p\u00edsm. f GDPR (opr\u00e1vn\u011bn\u00e9 z\u00e1jmy).    <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 class=\"adsimple-112874529\">Co je WordPress?<\/h3>\n<p>Pro na\u0161e webov\u00e9 str\u00e1nky pou\u017e\u00edv\u00e1me zn\u00e1m\u00fd syst\u00e9m pro spr\u00e1vu obsahu WordPress.com. Poskytovatelem slu\u017eby je americk\u00e1 spole\u010dnost Automattic Inc, 60 29th Street #343, San Francisco, CA 94110, USA.<\/p>\n<p>Spole\u010dnost spat\u0159ila sv\u011btlo sv\u011bta v roce 2003 a za pom\u011brn\u011b kr\u00e1tkou dobu se vyvinula v jeden z nejzn\u00e1m\u011bj\u0161\u00edch syst\u00e9m\u016f pro spr\u00e1vu obsahu (CMS) na sv\u011bt\u011b. CMS je software, kter\u00fd n\u00e1m pom\u00e1h\u00e1 navrhovat webov\u00e9 str\u00e1nky a prezentovat obsah atraktivn\u00edm a organizovan\u00fdm zp\u016fsobem.<br \/>Obsahem m\u016f\u017ee b\u00fdt text, zvuk a video. Pou\u017e\u00edv\u00e1n\u00edm syst\u00e9mu WordPress mohou b\u00fdt shroma\u017e\u010fov\u00e1ny, ukl\u00e1d\u00e1ny a zpracov\u00e1v\u00e1ny tak\u00e9 va\u0161e osobn\u00ed \u00fadaje. Zpravidla se ukl\u00e1daj\u00ed p\u0159edev\u0161\u00edm technick\u00e9 \u00fadaje, jako je opera\u010dn\u00ed syst\u00e9m, prohl\u00ed\u017ee\u010d, rozli\u0161en\u00ed obrazovky nebo poskytovatel hostingu. Mohou v\u0161ak b\u00fdt zpracov\u00e1v\u00e1ny i osobn\u00ed \u00fadaje, jako je IP adresa, zem\u011bpisn\u00e9 \u00fadaje nebo kontaktn\u00ed \u00fadaje.    <\/p>\n<h3 class=\"adsimple-112874529\">Pro\u010d na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch pou\u017e\u00edv\u00e1me WordPress?<\/h3>\n<p>M\u00e1me mnoho siln\u00fdch str\u00e1nek, ale skute\u010dn\u00e9 programov\u00e1n\u00ed nepat\u0159\u00ed mezi na\u0161e kl\u00ed\u010dov\u00e9 kompetence.<\/p>\n<p>P\u0159esto chceme m\u00edt v\u00fdkonn\u00e9 a atraktivn\u00ed webov\u00e9 str\u00e1nky, kter\u00e9 m\u016f\u017eeme sami spravovat a udr\u017eovat. S modul\u00e1rn\u00edm syst\u00e9mem webov\u00fdch str\u00e1nek nebo syst\u00e9mem pro spr\u00e1vu obsahu, jako je WordPress, to m\u016f\u017eeme ud\u011blat. D\u00edky syst\u00e9mu WordPress nemus\u00edme b\u00fdt program\u00e1torsk\u00e1 esa, abychom v\u00e1m mohli nab\u00eddnout kr\u00e1sn\u00e9 webov\u00e9 str\u00e1nky. D\u00edky WordPressu m\u016f\u017eeme na\u0161e webov\u00e9 str\u00e1nky provozovat rychle a snadno i bez p\u0159edchoz\u00edch technick\u00fdch znalost\u00ed. Pokud se vyskytnou technick\u00e9 probl\u00e9my nebo m\u00e1me speci\u00e1ln\u00ed po\u017eadavky na n\u00e1\u0161 web, v\u017edy jsou tu na\u0161i specialist\u00e9, kte\u0159\u00ed se v jazyc\u00edch HTML, PHP, CSS a spol. c\u00edt\u00ed jako doma.    <\/p>\n<p>D\u00edky snadn\u00e9mu pou\u017e\u00edv\u00e1n\u00ed a rozs\u00e1hl\u00fdm funkc\u00edm syst\u00e9mu WordPress m\u016f\u017eeme na\u0161e webov\u00e9 str\u00e1nky navrhnout podle na\u0161ich p\u0159edstav a nab\u00eddnout v\u00e1m dobr\u00fd u\u017eivatelsk\u00fd z\u00e1\u017eitek.<\/p>\n<h3 class=\"adsimple-112874529\">Jak\u00e9 \u00fadaje zpracov\u00e1v\u00e1 WordPress?<\/h3>\n<p>Neosobn\u00ed \u00fadaje zahrnuj\u00ed technick\u00e9 informace o pou\u017e\u00edv\u00e1n\u00ed, jako je aktivita prohl\u00ed\u017ee\u010de, aktivita kliknut\u00ed, heatmapy relac\u00ed a \u00fadaje o va\u0161em po\u010d\u00edta\u010di, opera\u010dn\u00edm syst\u00e9mu, prohl\u00ed\u017ee\u010di, rozli\u0161en\u00ed obrazovky, nastaven\u00ed jazyka a kl\u00e1vesnice, poskytovateli internetu a datu n\u00e1v\u0161t\u011bvy str\u00e1nky.<\/p>\n<p>Shroma\u017e\u010fuj\u00ed se tak\u00e9 osobn\u00ed \u00fadaje.<br \/>\nJedn\u00e1 se p\u0159edev\u0161\u00edm o kontaktn\u00ed \u00fadaje (e-mailov\u00e1 adresa nebo telefonn\u00ed \u010d\u00edslo, pokud je uvedete), IP adresa nebo va\u0161e zem\u011bpisn\u00e1 poloha. <\/p>\n<p>WordPress m\u016f\u017ee ke shroma\u017e\u010fov\u00e1n\u00ed dat pou\u017e\u00edvat tak\u00e9 soubory cookie.<br \/>\n\u010casto se tak zaznamen\u00e1vaj\u00ed \u00fadaje o va\u0161em chov\u00e1n\u00ed na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch.<br \/>\nM\u016f\u017ee nap\u0159\u00edklad zaznamen\u00e1vat, kter\u00e9 podstr\u00e1nky si prohl\u00ed\u017e\u00edte nejrad\u011bji, jak dlouho tr\u00e1v\u00edte \u010das na jednotliv\u00fdch str\u00e1nk\u00e1ch, kdy str\u00e1nku opust\u00edte (bounce rate) nebo jak\u00e1 v\u00fdchoz\u00ed nastaven\u00ed (nap\u0159. v\u00fdb\u011br jazyka) jste provedli.<br \/>\nNa z\u00e1klad\u011b t\u011bchto \u00fadaj\u016f m\u016f\u017ee WordPress tak\u00e9 l\u00e9pe p\u0159izp\u016fsobit sv\u00e1 vlastn\u00ed marketingov\u00e1 opat\u0159en\u00ed va\u0161im z\u00e1jm\u016fm a chov\u00e1n\u00ed u\u017eivatel\u016f.<br \/>\nP\u0159i p\u0159\u00ed\u0161t\u00ed n\u00e1v\u0161t\u011bv\u011b na\u0161ich webov\u00fdch str\u00e1nek se v\u00e1m tedy zobraz\u00ed na\u0161e webov\u00e9 str\u00e1nky tak, jak jste si je d\u0159\u00edve nastavili.    <\/p>\n<p>Spole\u010dnost WordPress m\u016f\u017ee tak\u00e9 pou\u017e\u00edvat technologie, jako jsou pixelov\u00e9 zna\u010dky (webov\u00e9 maj\u00e1ky), nap\u0159\u00edklad aby v\u00e1s jako u\u017eivatele jasn\u011b identifikovala a p\u0159\u00edpadn\u011b nab\u00edzela z\u00e1jmov\u011b orientovanou reklamu.<\/p>\n<h3 class=\"adsimple-112874529\">Jak dlouho a kde jsou data ulo\u017eena?<\/h3>\n<p>Doba ulo\u017een\u00ed dat z\u00e1vis\u00ed na r\u016fzn\u00fdch faktorech.<br \/>\nZ\u00e1le\u017e\u00ed tedy p\u0159edev\u0161\u00edm na typu ulo\u017een\u00fdch dat a na konkr\u00e9tn\u00edm nastaven\u00ed webov\u00e9 str\u00e1nky.<br \/>\nV z\u00e1sad\u011b plat\u00ed, \u017ee WordPress data odstran\u00ed, jakmile je ji\u017e nepot\u0159ebuje pro sv\u00e9 \u00fa\u010dely.<br \/>\nExistuj\u00ed samoz\u0159ejm\u011b v\u00fdjimky, zejm\u00e9na pokud pr\u00e1vn\u00ed povinnosti vy\u017eaduj\u00ed, aby \u00fadaje byly uchov\u00e1v\u00e1ny d\u00e9le.<br \/>\nProtokoly webov\u00e9ho serveru obsahuj\u00edc\u00ed va\u0161i IP adresu a technick\u00e9 \u00fadaje jsou spole\u010dnost\u00ed WordPress nebo Automattic po 30 dnech odstran\u011bny.<br \/>\nSpole\u010dnost Automattic pou\u017e\u00edv\u00e1 \u00fadaje po tuto dobu k anal\u00fdze n\u00e1v\u0161t\u011bvnosti vlastn\u00edch webov\u00fdch str\u00e1nek (nap\u0159. v\u0161ech str\u00e1nek WordPress) a k n\u00e1prav\u011b p\u0159\u00edpadn\u00fdch probl\u00e9m\u016f.<br \/>\nOdstran\u011bn\u00fd obsah na webov\u00fdch str\u00e1nk\u00e1ch WordPress je tak\u00e9 ukl\u00e1d\u00e1n do ko\u0161e po dobu 30 dn\u016f, aby bylo mo\u017en\u00e9 jej obnovit, pot\u00e9 m\u016f\u017ee z\u016fstat v z\u00e1loh\u00e1ch a mezipam\u011bti, dokud nen\u00ed odstran\u011bn.<br \/>\nData jsou ulo\u017eena na americk\u00fdch serverech spole\u010dnosti Automattic.       <\/p>\n<h3 class=\"adsimple-112874529\">Jak mohu odstranit sv\u00e1 data nebo zabr\u00e1nit jejich ukl\u00e1d\u00e1n\u00ed?<\/h3>\n<p>M\u00e1te pr\u00e1vo a mo\u017enost kdykoli z\u00edskat p\u0159\u00edstup ke sv\u00fdm osobn\u00edm \u00fadaj\u016fm a vzn\u00e9st n\u00e1mitku proti jejich pou\u017e\u00edv\u00e1n\u00ed a zpracov\u00e1n\u00ed.<br \/>\nM\u016f\u017eete tak\u00e9 kdykoli podat st\u00ed\u017enost u st\u00e1tn\u00edho dozorov\u00e9ho \u00fa\u0159adu. <\/p>\n<p>Ve sv\u00e9m prohl\u00ed\u017ee\u010di m\u00e1te tak\u00e9 mo\u017enost soubory cookie individu\u00e1ln\u011b spravovat, mazat nebo deaktivovat.<br \/>\nUpozor\u0148ujeme v\u0161ak, \u017ee deaktivovan\u00e9 nebo smazan\u00e9 soubory cookie mohou m\u00edt negativn\u00ed dopad na funkce na\u0161ich str\u00e1nek WordPress.<br \/>\nV z\u00e1vislosti na tom, jak\u00fd prohl\u00ed\u017ee\u010d pou\u017e\u00edv\u00e1te, funguje spr\u00e1va soubor\u016f cookie m\u00edrn\u011b odli\u0161n\u011b.   V \u010d\u00e1sti &#8222;Soubory cookie&#8220; najdete p\u0159\u00edslu\u0161n\u00e9 odkazy na pokyny pro nejroz\u0161\u00ed\u0159en\u011bj\u0161\u00ed prohl\u00ed\u017ee\u010de.<\/p>\n<h3 class=\"adsimple-112874529\">Pr\u00e1vn\u00ed z\u00e1klad<\/h3>\n<p>Pokud jste souhlasili s pou\u017e\u00edv\u00e1n\u00edm WordPressu, je pr\u00e1vn\u00edm z\u00e1kladem pro p\u0159\u00edslu\u0161n\u00e9 zpracov\u00e1n\u00ed \u00fadaj\u016f tento souhlas. Podle \u010dl. 6 odst. 1 p\u00edsm. a GDPR (souhlas) je tento souhlas pr\u00e1vn\u00edm z\u00e1kladem pro zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f, k n\u011bmu\u017e m\u016f\u017ee doj\u00edt, kdy\u017e WordPress shroma\u017e\u010fuje \u00fadaje.   <\/p>\n<p>M\u00e1me tak\u00e9 opr\u00e1vn\u011bn\u00fd z\u00e1jem pou\u017e\u00edvat WordPress k optimalizaci na\u0161ich online slu\u017eeb a k jejich atraktivn\u00edmu zobrazen\u00ed. Pr\u00e1vn\u00edm z\u00e1kladem je \u010dl. 6 odst. 1 p\u00edsm. f GDPR (opr\u00e1vn\u011bn\u00fd z\u00e1jem). Nicm\u00e9n\u011b WordPress pou\u017e\u00edv\u00e1me pouze v p\u0159\u00edpad\u011b, \u017ee jste n\u00e1m k tomu dali souhlas.    <\/p>\n<p>WordPress nebo Automattic zpracov\u00e1v\u00e1 va\u0161e \u00fadaje mimo jin\u00e9 v USA.<br \/>\nSpole\u010dnost Automattic je aktivn\u00edm \u00fa\u010dastn\u00edkem r\u00e1mce EU a USA pro ochranu osobn\u00edch \u00fadaj\u016f, kter\u00fd upravuje spr\u00e1vn\u00fd a bezpe\u010dn\u00fd p\u0159enos osobn\u00edch \u00fadaj\u016f ob\u010dan\u016f EU do USA.<br \/>\nV\u00edce informac\u00ed o n\u011bm najdete na <a class=\"adsimple-112874529\" href=\"https:\/\/commission.europa.eu\/document\/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en\" target=\"_blank\" rel=\"follow noopener\">adrese https:\/\/commission.europa.eu\/document\/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en<\/a>.  <\/p>\n<p>Spole\u010dnost Automattic nav\u00edc pou\u017e\u00edv\u00e1 tzv. standardn\u00ed smluvn\u00ed dolo\u017eky (= \u010dl. 46 odst. 2 a 3 GDPR). Standardn\u00ed smluvn\u00ed dolo\u017eky (Standard Contractual Clauses, SCC) jsou \u0161ablony poskytovan\u00e9 Komis\u00ed EU a maj\u00ed zajistit, aby va\u0161e \u00fadaje byly v souladu s evropsk\u00fdmi standardy ochrany \u00fadaj\u016f, i kdy\u017e jsou p\u0159ed\u00e1v\u00e1ny do t\u0159et\u00edch zem\u00ed (nap\u0159. USA) a tam ukl\u00e1d\u00e1ny. Prost\u0159ednictv\u00edm r\u00e1mce EU a USA pro ochranu osobn\u00edch \u00fadaj\u016f a standardn\u00edch smluvn\u00edch dolo\u017eek se spole\u010dnost Automattic zavazuje, \u017ee p\u0159i zpracov\u00e1n\u00ed va\u0161ich p\u0159\u00edslu\u0161n\u00fdch \u00fadaj\u016f bude dodr\u017eovat evropskou \u00farove\u0148 ochrany \u00fadaj\u016f, i kdy\u017e jsou tyto \u00fadaje ulo\u017eeny, zpracov\u00e1v\u00e1ny a spravov\u00e1ny v USA. Tyto dolo\u017eky vych\u00e1zej\u00ed z prov\u00e1d\u011bc\u00edho rozhodnut\u00ed Komise EU. Rozhodnut\u00ed a p\u0159\u00edslu\u0161n\u00e9 standardn\u00ed smluvn\u00ed dolo\u017eky naleznete zde: <a class=\"adsimple-112874529\" href=\"https:\/\/eur-lex.europa.eu\/eli\/dec_impl\/2021\/914\/oj?locale=de\" target=\"_blank\" rel=\"follow noopener\">https:\/\/eur-lex.europa.eu\/eli\/dec_impl\/2021\/914\/oj?locale=de<\/a>.    <\/p>\n<p>Dal\u0161\u00ed podrobnosti o z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f a o tom, kter\u00e9 \u00fadaje a jak\u00fdm zp\u016fsobem WordPress zpracov\u00e1v\u00e1, najdete na <a class=\"adsimple-112874529\" href=\"https:\/\/automattic.com\/privacy\/?tid=112874529\" target=\"_blank\" rel=\"follow noopener\">adrese https:\/\/automattic.com\/privacy\/<\/a>.<\/p>\n<h2 id=\"cookie-consent-management-platform-einleitung\" class=\"adsimple-112874529\">\u00davod do platformy pro spr\u00e1vu souhlas\u016f se soubory cookie<\/h2>\n<table border=\"1\" cellpadding=\"15\">\n<tbody>\n<tr>\n<td><strong class=\"adsimple-112874529\">Shrnut\u00ed platformy pro spr\u00e1vu souhlasu se soubory cookie<\/strong><\/p>\n<p>\ud83d\udc65 Subjekty \u00fadaj\u016f: N\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek \ud83e\udd1d \u00da\u010del: Z\u00edsk\u00e1n\u00ed a spr\u00e1va souhlasu s ur\u010dit\u00fdmi soubory cookie, a t\u00edm i s pou\u017e\u00edv\u00e1n\u00edm ur\u010dit\u00fdch n\u00e1stroj\u016f \ud83d\udcd3 Zpracov\u00e1van\u00e9 \u00fadaje: \u00dadaje pro spr\u00e1vu nastaven\u00fdch soubor\u016f cookie, jako je IP adresa, \u010das souhlasu, typ souhlasu, jednotliv\u00e9 souhlasy.<\/p>\n<p>Podrobn\u011bj\u0161\u00ed informace o tom najdete v p\u0159\u00edslu\u0161n\u00e9m pou\u017e\u00edvan\u00e9m n\u00e1stroji. \ud83d\udcc5 Doba ulo\u017een\u00ed: Z\u00e1le\u017e\u00ed na pou\u017eit\u00e9m n\u00e1stroji, je t\u0159eba se p\u0159ipravit na dobu n\u011bkolika let \u2696\ufe0f Pr\u00e1vn\u00ed z\u00e1klad: \u010dl. 6 odst. 1 p\u00edsm. a) a b) na\u0159\u00edzen\u00ed (EU) 2016\/679.  1 p\u00edsm. a GDPR (souhlas), \u010dl. 6 odst. 1 p\u00edsm. f GDPR (opr\u00e1vn\u011bn\u00e9 z\u00e1jmy).  <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 class=\"adsimple-112874529\">Co je to platforma pro spr\u00e1vu souhlasu se soubory cookie?<\/h3>\n<p>Na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch pou\u017e\u00edv\u00e1me software Consent Management Platform (CMP), kter\u00fd n\u00e1m i v\u00e1m usnad\u0148uje spr\u00e1vn\u00e9 a bezpe\u010dn\u00e9 zach\u00e1zen\u00ed se skripty a soubory cookie.<br \/>\nTento software automaticky vytv\u00e1\u0159\u00ed vyskakovac\u00ed okno pro soubory cookie, skenuje a kontroluje v\u0161echny skripty a soubory cookie, poskytuje v\u00e1m souhlas se soubory cookie vy\u017eadovan\u00fd podle z\u00e1kona o ochran\u011b osobn\u00edch \u00fadaj\u016f a pom\u00e1h\u00e1 n\u00e1m i v\u00e1m sledovat v\u0161echny soubory cookie.<br \/>\nV\u011bt\u0161ina n\u00e1stroj\u016f pro spr\u00e1vu souhlas\u016f se soubory cookie identifikuje a kategorizuje v\u0161echny existuj\u00edc\u00ed soubory cookie.<br \/>\nJako n\u00e1v\u0161t\u011bvn\u00edk webov\u00fdch str\u00e1nek se pak sami rozhodnete, zda a kter\u00e9 skripty a soubory cookie povol\u00edte nebo zak\u00e1\u017eete.<br \/>\nN\u00e1sleduj\u00edc\u00ed graf zn\u00e1zor\u0148uje vztah mezi prohl\u00ed\u017ee\u010dem, webov\u00fdm serverem a CMP.    <\/p>\n<p><img decoding=\"async\" role=\"img\" src=\"https:\/\/www.adsimple.at\/wp-content\/uploads\/2021\/03\/consent-management-platform-overview.svg\" alt=\"P\u0159ehled platformy pro spr\u00e1vu souhlas\u016f\" width=\"100%\"><\/p>\n<h3 class=\"adsimple-112874529\">Pro\u010d pou\u017e\u00edv\u00e1me n\u00e1stroj pro spr\u00e1vu soubor\u016f cookie?<\/h3>\n<p>Na\u0161\u00edm c\u00edlem je nab\u00eddnout v\u00e1m co nejv\u011bt\u0161\u00ed transparentnost v oblasti ochrany osobn\u00edch \u00fadaj\u016f.<br \/>\nJsme k tomu tak\u00e9 ze z\u00e1kona povinni.<br \/>\nChceme v\u00e1m poskytnout co nejv\u00edce informac\u00ed o v\u0161ech n\u00e1stroj\u00edch a v\u0161ech souborech cookie, kter\u00e9 mohou ukl\u00e1dat a zpracov\u00e1vat va\u0161e \u00fadaje.<br \/>\nJe tak\u00e9 va\u0161\u00edm pr\u00e1vem, abyste se sami rozhodli, kter\u00e9 soubory cookie p\u0159ijmete a kter\u00e9 ne.<br \/>\nAbychom v\u00e1m toto pr\u00e1vo mohli poskytnout, mus\u00edme nejprve p\u0159esn\u011b v\u011bd\u011bt, kter\u00e9 soubory cookie na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch v\u016fbec p\u0159ist\u00e1ly.<br \/>\nD\u00edky n\u00e1stroji pro spr\u00e1vu soubor\u016f cookie, kter\u00fd pravideln\u011b kontroluje v\u0161echny existuj\u00edc\u00ed soubory cookie na webov\u00fdch str\u00e1nk\u00e1ch, v\u00edme o v\u0161ech souborech cookie a m\u016f\u017eeme v\u00e1m o nich poskytnout informace v souladu s na\u0159\u00edzen\u00edm GDPR.<br \/>\nSoubory cookie pak m\u016f\u017eete prost\u0159ednictv\u00edm syst\u00e9mu souhlasu p\u0159ijmout nebo odm\u00edtnout.      <\/p>\n<h3 class=\"adsimple-112874529\">Jak\u00e9 \u00fadaje se zpracov\u00e1vaj\u00ed?<\/h3>\n<p>V r\u00e1mci na\u0161eho n\u00e1stroje pro spr\u00e1vu soubor\u016f cookie m\u016f\u017eete sami spravovat ka\u017ed\u00fd jednotliv\u00fd soubor cookie a m\u00edt tak \u00faplnou kontrolu nad ukl\u00e1d\u00e1n\u00edm a zpracov\u00e1n\u00edm sv\u00fdch \u00fadaj\u016f.<br \/>\nProhl\u00e1\u0161en\u00ed o va\u0161em souhlasu se ukl\u00e1d\u00e1, abychom se v\u00e1s nemuseli pt\u00e1t p\u0159i ka\u017ed\u00e9 n\u00e1v\u0161t\u011bv\u011b na\u0161ich webov\u00fdch str\u00e1nek a abychom mohli v\u00e1\u0161 souhlas tak\u00e9 prok\u00e1zat, pokud to vy\u017eaduje z\u00e1kon.<br \/>\nTento souhlas je ulo\u017een bu\u010f v souboru cookie s mo\u017enost\u00ed volby, nebo na serveru.<br \/>\nDoba ulo\u017een\u00ed va\u0161eho souhlasu se soubory cookie se li\u0161\u00ed v z\u00e1vislosti na poskytovateli n\u00e1stroje pro spr\u00e1vu soubor\u016f cookie.<br \/>\nVe v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f jsou tyto \u00fadaje (nap\u0159. pseudonymizovan\u00e9 ID u\u017eivatele, \u010das ud\u011blen\u00ed souhlasu, podrobnosti o kategori\u00edch soubor\u016f cookie nebo n\u00e1stroj\u00edch, informace o prohl\u00ed\u017ee\u010di, za\u0159\u00edzen\u00ed) ulo\u017eeny po dobu a\u017e dvou let.    <\/p>\n<h3 class=\"adsimple-112874529\">Doba zpracov\u00e1n\u00ed \u00fadaj\u016f<\/h3>\n<p>O d\u00e9lce zpracov\u00e1n\u00ed \u00fadaj\u016f v\u00e1s budeme informovat n\u00ed\u017ee, pokud k tomu budeme m\u00edt dal\u0161\u00ed informace. Obecn\u011b plat\u00ed, \u017ee osobn\u00ed \u00fadaje zpracov\u00e1v\u00e1me pouze po dobu nezbytn\u011b nutnou pro poskytov\u00e1n\u00ed na\u0161ich slu\u017eeb a produkt\u016f. \u00dadaje ulo\u017een\u00e9 v souborech cookie se ukl\u00e1daj\u00ed po r\u016fzn\u011b dlouhou dobu. N\u011bkter\u00e9 soubory cookie se vyma\u017eou, jakmile opust\u00edte webov\u00e9 str\u00e1nky, zat\u00edmco jin\u00e9 mohou b\u00fdt ve va\u0161em prohl\u00ed\u017ee\u010di ulo\u017eeny po dobu n\u011bkolika let. P\u0159esn\u00e1 doba zpracov\u00e1n\u00ed \u00fadaj\u016f z\u00e1vis\u00ed na pou\u017eit\u00e9m n\u00e1stroji; ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f byste se m\u011bli p\u0159ipravit na dobu ulo\u017een\u00ed v d\u00e9lce n\u011bkolika let. P\u0159esn\u00e9 informace o d\u00e9lce zpracov\u00e1n\u00ed \u00fadaj\u016f obvykle najdete v p\u0159\u00edslu\u0161n\u00fdch prohl\u00e1\u0161en\u00edch o ochran\u011b \u00fadaj\u016f jednotliv\u00fdch poskytovatel\u016f.     <\/p>\n<h3 class=\"adsimple-112874529\">Pr\u00e1vo na n\u00e1mitku<\/h3>\n<p>M\u00e1te tak\u00e9 pr\u00e1vo a mo\u017enost kdykoli odvolat sv\u016fj souhlas s pou\u017e\u00edv\u00e1n\u00edm soubor\u016f cookie. To funguje bu\u010f prost\u0159ednictv\u00edm na\u0161eho n\u00e1stroje pro spr\u00e1vu soubor\u016f cookie, nebo prost\u0159ednictv\u00edm jin\u00fdch funkc\u00ed pro odhl\u00e1\u0161en\u00ed. Shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f pomoc\u00ed soubor\u016f cookie m\u016f\u017eete zabr\u00e1nit nap\u0159\u00edklad tak\u00e9 spr\u00e1vou, deaktivac\u00ed nebo vymaz\u00e1n\u00edm soubor\u016f cookie ve sv\u00e9m prohl\u00ed\u017ee\u010di.  <\/p>\n<p>Informace o speci\u00e1ln\u00edch n\u00e1stroj\u00edch pro spr\u00e1vu soubor\u016f cookie, pokud jsou k dispozici, naleznete v n\u00e1sleduj\u00edc\u00edch odd\u00edlech.<\/p>\n<h3 class=\"adsimple-112874529\">Pr\u00e1vn\u00ed z\u00e1klad<\/h3>\n<p>Pokud se soubory cookie souhlas\u00edte, budou va\u0161e osobn\u00ed \u00fadaje zpracov\u00e1v\u00e1ny a ukl\u00e1d\u00e1ny prost\u0159ednictv\u00edm t\u011bchto soubor\u016f cookie.<br \/>\nPokud jsme opr\u00e1vn\u011bni pou\u017e\u00edvat soubory cookie na z\u00e1klad\u011b va\u0161eho <strong class=\"adsimple-112874529\">souhlasu<\/strong> (\u010dl. 6 odst. 1 p\u00edsm. a) GDPR).<br \/>\ncookies, je tento souhlas rovn\u011b\u017e pr\u00e1vn\u00edm z\u00e1kladem pro pou\u017e\u00edv\u00e1n\u00ed cookies a zpracov\u00e1n\u00ed va\u0161ich \u00fadaj\u016f.<br \/>\nKe spr\u00e1v\u011b va\u0161eho souhlasu se soubory cookie a k tomu, abyste mohli sv\u016fj souhlas ud\u011blit, se pou\u017e\u00edv\u00e1 software platformy pro spr\u00e1vu souhlas\u016f se soubory cookie.<br \/>\nPou\u017e\u00edv\u00e1n\u00ed tohoto softwaru n\u00e1m umo\u017e\u0148uje provozovat webov\u00e9 str\u00e1nky efektivn\u00edm a pr\u00e1vn\u011b vyhovuj\u00edc\u00edm zp\u016fsobem, co\u017e p\u0159edstavuje <strong class=\"adsimple-112874529\">opr\u00e1vn\u011bn\u00fd z\u00e1jem<\/strong> (\u010dl. 6 odst. 1 p\u00edsm. f) GDPR).    <\/p>\n<h2 id=\"audio-video-einleitung\" class=\"adsimple-112874529\">\u00davodn\u00ed audio a video<\/h2>\n<table border=\"1\" cellpadding=\"15\">\n<tbody>\n<tr>\n<td><strong class=\"adsimple-112874529\">Shrnut\u00ed z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f u audia a videa<\/strong><\/p>\n<p>\ud83d\udc65 Subjekty \u00fadaj\u016f: N\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek \ud83e\udd1d \u00da\u010del: Optimalizace na\u0161ich slu\u017eeb \ud83d\udcd3 Zpracov\u00e1van\u00e9 \u00fadaje:<\/p>\n<p>\u00dadaje jako kontaktn\u00ed \u00fadaje, \u00fadaje o chov\u00e1n\u00ed u\u017eivatel\u016f, informace o va\u0161em za\u0159\u00edzen\u00ed a IP adresa mohou b\u00fdt ulo\u017eeny. V\u00edce informac\u00ed o tom najdete n\u00ed\u017ee v p\u0159\u00edslu\u0161n\u00fdch textech o ochran\u011b osobn\u00edch \u00fadaj\u016f \ud83d\udcc5 Doba ulo\u017een\u00ed: \u00dadaje jsou obecn\u011b ulo\u017eeny po dobu, kter\u00e1 je nezbytn\u00e1 pro \u00fa\u010del slu\u017eby \u2696\ufe0f Pr\u00e1vn\u00ed z\u00e1klad: \u010dl. 6 odst. 1 p\u00edsm. a GDPR (souhlas), \u010dl. 6 odst. 1 p\u00edsm. f GDPR (opr\u00e1vn\u011bn\u00e9 z\u00e1jmy).    <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 class=\"adsimple-112874529\">Co jsou zvukov\u00e9 a obrazov\u00e9 prvky?<\/h3>\n<p>Na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch jsme integrovali audio a video prvky, tak\u017ee m\u016f\u017eete sledovat videa nebo poslouchat hudbu\/podcasty p\u0159\u00edmo prost\u0159ednictv\u00edm na\u0161ich webov\u00fdch str\u00e1nek.<br \/>\nObsah je poskytov\u00e1n poskytovateli slu\u017eeb.<br \/>\nVe\u0161ker\u00fd obsah je proto z\u00edsk\u00e1v\u00e1n tak\u00e9 z p\u0159\u00edslu\u0161n\u00fdch server\u016f poskytovatel\u016f.  <\/p>\n<p>Jedn\u00e1 se o integrovan\u00e9 funk\u010dn\u00ed prvky z platforem, jako je YouTube, Vimeo nebo Spotify.<br \/>\nPou\u017e\u00edv\u00e1n\u00ed t\u011bchto port\u00e1l\u016f je obvykle bezplatn\u00e9, lze v\u0161ak zve\u0159ej\u0148ovat i placen\u00fd obsah.<br \/>\nPomoc\u00ed t\u011bchto integrovan\u00fdch prvk\u016f m\u016f\u017eete p\u0159\u00edslu\u0161n\u00fd obsah poslouchat nebo sledovat prost\u0159ednictv\u00edm na\u0161ich webov\u00fdch str\u00e1nek.  <\/p>\n<p>Pokud na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch pou\u017e\u00edv\u00e1te audio nebo video prvky, mohou b\u00fdt va\u0161e osobn\u00ed \u00fadaje rovn\u011b\u017e p\u0159ed\u00e1ny poskytovatel\u016fm slu\u017eeb, zpracov\u00e1ny a ulo\u017eeny.<\/p>\n<h3 class=\"adsimple-112874529\">Pro\u010d na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch pou\u017e\u00edv\u00e1me audio a video prvky?<\/h3>\n<p>Samoz\u0159ejm\u011b v\u00e1m chceme poskytnout nejlep\u0161\u00ed nab\u00eddku na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch.<br \/>\nA uv\u011bdomujeme si, \u017ee obsah u\u017e d\u00e1vno nen\u00ed zprost\u0159edkov\u00e1n pouze textem a statick\u00fdmi obr\u00e1zky.<br \/>\nNam\u00edsto pouh\u00e9ho odkazu na video v\u00e1m p\u0159\u00edmo na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch nab\u00edz\u00edme audio a video form\u00e1ty, kter\u00e9 jsou z\u00e1bavn\u00e9 nebo informativn\u00ed a v ide\u00e1ln\u00edm p\u0159\u00edpad\u011b dokonce oboj\u00ed.<br \/>\nRoz\u0161i\u0159ujeme tak na\u0161e slu\u017eby a usnad\u0148ujeme v\u00e1m p\u0159\u00edstup k zaj\u00edmav\u00e9mu obsahu.<br \/>\nKrom\u011b text\u016f a obr\u00e1zk\u016f tedy nab\u00edz\u00edme i video a\/nebo audio obsah.    <\/p>\n<h3 class=\"adsimple-112874529\">Jak\u00e1 data jsou ulo\u017eena v audio a video prvc\u00edch?<\/h3>\n<p>Kdy\u017e na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch nav\u0161t\u00edv\u00edte str\u00e1nku, kter\u00e1 obsahuje nap\u0159\u00edklad vlo\u017een\u00e9 video, v\u00e1\u0161 server se p\u0159ipoj\u00ed k serveru poskytovatele slu\u017eby.<br \/>\nVa\u0161e \u00fadaje jsou rovn\u011b\u017e p\u0159eneseny k poskytovateli t\u0159et\u00ed strany a tam ulo\u017eeny.<br \/>\nN\u011bkter\u00e9 \u00fadaje jsou shroma\u017e\u010fov\u00e1ny a ukl\u00e1d\u00e1ny bez ohledu na to, zda m\u00e1te \u00fa\u010det u poskytovatele t\u0159et\u00ed strany, \u010di nikoli.<br \/>\nObvykle se jedn\u00e1 o va\u0161i IP adresu, typ prohl\u00ed\u017ee\u010de, opera\u010dn\u00ed syst\u00e9m a dal\u0161\u00ed obecn\u00e9 informace o va\u0161em koncov\u00e9m za\u0159\u00edzen\u00ed.<br \/>\nKrom\u011b toho v\u011bt\u0161ina poskytovatel\u016f shroma\u017e\u010fuje tak\u00e9 informace o va\u0161\u00ed aktivit\u011b na webu.<br \/>\nPat\u0159\u00ed sem nap\u0159\u00edklad d\u00e9lka relace, m\u00edra odsko\u010den\u00ed, na kter\u00e9 tla\u010d\u00edtko jste klikli nebo kter\u00e9 webov\u00e9 str\u00e1nky jste pou\u017eili k p\u0159\u00edstupu ke slu\u017eb\u011b.<br \/>\nV\u0161echny tyto informace se obvykle ukl\u00e1daj\u00ed prost\u0159ednictv\u00edm soubor\u016f cookie nebo pixelov\u00fdch zna\u010dek (zn\u00e1m\u00fdch tak\u00e9 jako webov\u00e9 maj\u00e1ky).<br \/>\nPseudonymizovan\u00e9 \u00fadaje se obvykle ukl\u00e1daj\u00ed do soubor\u016f cookie ve va\u0161em prohl\u00ed\u017ee\u010di.<br \/>\nKter\u00e9 \u00fadaje jsou p\u0159esn\u011b ukl\u00e1d\u00e1ny a zpracov\u00e1v\u00e1ny, se v\u017edy dozv\u00edte v z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f p\u0159\u00edslu\u0161n\u00e9ho poskytovatele.        <\/p>\n<h3 class=\"adsimple-112874529\">Doba zpracov\u00e1n\u00ed \u00fadaj\u016f<\/h3>\n<p>Jak dlouho jsou \u00fadaje ulo\u017eeny na serverech poskytovatel\u016f t\u0159et\u00edch stran, se m\u016f\u017eete p\u0159esn\u011b dozv\u011bd\u011bt bu\u010f n\u00ed\u017ee v textu o ochran\u011b \u00fadaj\u016f p\u0159\u00edslu\u0161n\u00e9ho n\u00e1stroje, nebo v z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f poskytovatele.<br \/>\nOsobn\u00ed \u00fadaje jsou v z\u00e1sad\u011b v\u017edy zpracov\u00e1v\u00e1ny pouze po dobu nezbytn\u011b nutnou pro poskytov\u00e1n\u00ed na\u0161ich slu\u017eeb nebo produkt\u016f.<br \/>\nTo obecn\u011b plat\u00ed i pro poskytovatele t\u0159et\u00edch stran.<br \/>\nVe v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f lze p\u0159edpokl\u00e1dat, \u017ee ur\u010dit\u00e9 \u00fadaje budou na serverech poskytovatel\u016f t\u0159et\u00edch stran ulo\u017eeny po dobu n\u011bkolika let.<br \/>\n\u00dadaje mohou b\u00fdt uchov\u00e1v\u00e1ny po r\u016fzn\u011b dlouhou dobu, zejm\u00e9na v souborech cookie.<br \/>\nN\u011bkter\u00e9 soubory cookie se vyma\u017eou, jakmile opust\u00edte webov\u00e9 str\u00e1nky, zat\u00edmco jin\u00e9 mohou b\u00fdt ve va\u0161em prohl\u00ed\u017ee\u010di ulo\u017eeny po dobu n\u011bkolika let.     <\/p>\n<h3 class=\"adsimple-112874529\">Pr\u00e1vo na n\u00e1mitku<\/h3>\n<p>M\u00e1te tak\u00e9 pr\u00e1vo a mo\u017enost kdykoli odvolat sv\u016fj souhlas s pou\u017e\u00edv\u00e1n\u00edm soubor\u016f cookie nebo poskytovatel\u016f t\u0159et\u00edch stran. To funguje bu\u010f prost\u0159ednictv\u00edm na\u0161eho n\u00e1stroje pro spr\u00e1vu soubor\u016f cookie, nebo prost\u0159ednictv\u00edm jin\u00fdch funkc\u00ed pro odhl\u00e1\u0161en\u00ed. Shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f pomoc\u00ed soubor\u016f cookie m\u016f\u017eete zabr\u00e1nit nap\u0159\u00edklad tak\u00e9 spr\u00e1vou, deaktivac\u00ed nebo vymaz\u00e1n\u00edm soubor\u016f cookie ve sv\u00e9m prohl\u00ed\u017ee\u010di. Z\u00e1konnost zpracov\u00e1n\u00ed a\u017e do zru\u0161en\u00ed z\u016fst\u00e1v\u00e1 nedot\u010dena.   <\/p>\n<p>Vzhledem k tomu, \u017ee integrovan\u00e9 audio a video funkce na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch obvykle pou\u017e\u00edvaj\u00ed tak\u00e9 soubory cookie, m\u011bli byste si p\u0159e\u010d\u00edst tak\u00e9 na\u0161e obecn\u00e9 z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f t\u00fdkaj\u00edc\u00ed se soubor\u016f cookie.<br \/>\nDal\u0161\u00ed informace o nakl\u00e1d\u00e1n\u00ed s va\u0161imi \u00fadaji a jejich ukl\u00e1d\u00e1n\u00ed najdete v z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f p\u0159\u00edslu\u0161n\u00fdch poskytovatel\u016f t\u0159et\u00edch stran. <\/p>\n<h3 class=\"adsimple-112874529\">Pr\u00e1vn\u00ed z\u00e1klad<\/h3>\n<p>Pokud jste souhlasili se zpracov\u00e1n\u00edm a ukl\u00e1d\u00e1n\u00edm va\u0161ich \u00fadaj\u016f prost\u0159ednictv\u00edm integrovan\u00fdch audio a video prvk\u016f, je tento souhlas pr\u00e1vn\u00edm z\u00e1kladem pro zpracov\u00e1n\u00ed \u00fadaj\u016f <strong class=\"adsimple-112874529\">(\u010dl. 6 odst. 1 p\u00edsm. a GDPR)<\/strong>. V z\u00e1sad\u011b jsou va\u0161e \u00fadaje ukl\u00e1d\u00e1ny a zpracov\u00e1v\u00e1ny tak\u00e9 na z\u00e1klad\u011b na\u0161eho opr\u00e1vn\u011bn\u00e9ho z\u00e1jmu <strong class=\"adsimple-112874529\">(\u010dl. 6 odst. 1 p\u00edsm. f GDPR)<\/strong> na rychl\u00e9 a dobr\u00e9 komunikaci s v\u00e1mi nebo dal\u0161\u00edmi z\u00e1kazn\u00edky a obchodn\u00edmi partnery. Nicm\u00e9n\u011b integrovan\u00e9 audio a video prvky pou\u017e\u00edv\u00e1me pouze v p\u0159\u00edpad\u011b, \u017ee jste k tomu dali souhlas.  <\/p>\n<h2 id=\"youtube-datenschutzerklaerung\" class=\"adsimple-112874529\">Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f ve slu\u017eb\u011b YouTube<\/h2>\n<table border=\"1\" cellpadding=\"15\">\n<tbody>\n<tr>\n<td><strong class=\"adsimple-112874529\">Shrnut\u00ed z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f YouTube<\/strong><\/p>\n<p>\ud83d\udc65 Subjekty \u00fadaj\u016f: N\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek \ud83e\udd1d \u00da\u010del: Optimalizace na\u0161ich slu\u017eeb \ud83d\udcd3 Zpracov\u00e1van\u00e9 \u00fadaje:<\/p>\n<p>\u00dadaje jako kontaktn\u00ed \u00fadaje, \u00fadaje o chov\u00e1n\u00ed u\u017eivatel\u016f, informace o va\u0161em za\u0159\u00edzen\u00ed a IP adresa mohou b\u00fdt ulo\u017eeny. V\u00edce informac\u00ed o tom najdete n\u00ed\u017ee v t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f \ud83d\udcc5 Doba ulo\u017een\u00ed: \u00dadaje jsou zpravidla ulo\u017eeny po dobu, kter\u00e1 je nezbytn\u00e1 pro \u00fa\u010dely slu\u017eby \u2696\ufe0f Pr\u00e1vn\u00ed z\u00e1klad: \u010dl. 6 odst. 1 p\u00edsm. a GDPR (souhlas), \u010dl. 6 odst. 1 p\u00edsm. f GDPR (opr\u00e1vn\u011bn\u00e9 z\u00e1jmy).    <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 class=\"adsimple-112874529\">Co je YouTube?<\/h3>\n<p>Na na\u0161e webov\u00e9 str\u00e1nky jsme integrovali videa z YouTube. To n\u00e1m umo\u017e\u0148uje prezentovat zaj\u00edmav\u00e1 videa p\u0159\u00edmo na na\u0161ich str\u00e1nk\u00e1ch. YouTube je videoport\u00e1l, kter\u00fd je od roku 2006 dce\u0159inou spole\u010dnost\u00ed spole\u010dnosti Google. Videoport\u00e1l provozuje spole\u010dnost YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. P\u0159i p\u0159\u00edstupu na str\u00e1nku na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch, kter\u00e1 obsahuje vlo\u017een\u00e9 video YouTube, se v\u00e1\u0161 prohl\u00ed\u017ee\u010d automaticky p\u0159ipoj\u00ed k server\u016fm YouTube nebo Google. Budou p\u0159en\u00e1\u0161eny r\u016fzn\u00e9 \u00fadaje (v z\u00e1vislosti na nastaven\u00ed). Za ve\u0161ker\u00e9 zpracov\u00e1n\u00ed \u00fadaj\u016f v Evrop\u011b odpov\u00edd\u00e1 spole\u010dnost Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Irsko).<\/p>\n<p>V n\u00e1sleduj\u00edc\u00edm textu bychom v\u00e1m cht\u011bli podrobn\u011bji vysv\u011btlit, jak\u00e9 \u00fadaje zpracov\u00e1v\u00e1me, pro\u010d jsme integrovali videa YouTube a jak m\u016f\u017eete sv\u00e9 \u00fadaje spravovat nebo odstranit.<\/p>\n<p>Na YouTube mohou u\u017eivatel\u00e9 zdarma sledovat, hodnotit, komentovat a nahr\u00e1vat videa.<br \/>\nB\u011bhem posledn\u00edch n\u011bkolika let se YouTube stal jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch soci\u00e1ln\u00edch m\u00e9di\u00ed na sv\u011bt\u011b.<br \/>\nAbychom mohli videa zobrazovat na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch, poskytuje YouTube \u00faryvek k\u00f3du, kter\u00fd jsme integrovali do na\u0161ich str\u00e1nek.  <\/p>\n<h3 class=\"adsimple-112874529\">Pro\u010d na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch pou\u017e\u00edv\u00e1me videa z YouTube?<\/h3>\n<p>YouTube je video platforma s nejv\u011bt\u0161\u00edm po\u010dtem n\u00e1v\u0161t\u011bvn\u00edk\u016f a nejlep\u0161\u00edm obsahem.<br \/>\nSna\u017e\u00edme se v\u00e1m na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch nab\u00eddnout co nejlep\u0161\u00ed u\u017eivatelsk\u00fd z\u00e1\u017eitek.<br \/>\nA samoz\u0159ejm\u011b nesm\u00ed chyb\u011bt zaj\u00edmav\u00e1 videa.<br \/>\nPomoc\u00ed vlo\u017een\u00fdch vide\u00ed v\u00e1m krom\u011b na\u0161ich text\u016f a obr\u00e1zk\u016f poskytujeme dal\u0161\u00ed u\u017eite\u010dn\u00fd obsah.<br \/>\nVlo\u017een\u00e1 videa tak\u00e9 usnad\u0148uj\u00ed vyhled\u00e1v\u00e1n\u00ed na\u0161ich webov\u00fdch str\u00e1nek ve vyhled\u00e1va\u010di Google.<br \/>\nI kdy\u017e umis\u0165ujeme reklamy prost\u0159ednictv\u00edm Google Ads, Google m\u016f\u017ee &#8211; d\u00edky shrom\u00e1\u017ed\u011bn\u00fdm \u00fadaj\u016fm &#8211; tyto reklamy zobrazovat pouze lidem, kte\u0159\u00ed maj\u00ed z\u00e1jem o na\u0161i nab\u00eddku.     <\/p>\n<h3 class=\"adsimple-112874529\">Jak\u00e1 data ukl\u00e1d\u00e1 slu\u017eba YouTube?<\/h3>\n<p>Jakmile nav\u0161t\u00edv\u00edte n\u011bkterou z na\u0161ich str\u00e1nek s vlo\u017een\u00fdm videem YouTube, YouTube nastav\u00ed alespo\u0148 jeden soubor cookie, kter\u00fd ulo\u017e\u00ed va\u0161i IP adresu a na\u0161i adresu URL.<br \/>\nPokud jste p\u0159ihl\u00e1\u0161eni ke sv\u00e9mu \u00fa\u010dtu YouTube, m\u016f\u017ee YouTube obvykle p\u0159i\u0159adit va\u0161e interakce na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch k va\u0161emu profilu pomoc\u00ed soubor\u016f cookie.<br \/>\nTo zahrnuje \u00fadaje, jako je d\u00e9lka relace, m\u00edra odsko\u010den\u00ed, p\u0159ibli\u017en\u00e1 poloha, technick\u00e9 informace, jako je typ prohl\u00ed\u017ee\u010de, rozli\u0161en\u00ed obrazovky nebo v\u00e1\u0161 poskytovatel internetu.<br \/>\nDal\u0161\u00ed \u00fadaje mohou zahrnovat kontaktn\u00ed \u00fadaje, p\u0159\u00edpadn\u00e1 hodnocen\u00ed, sd\u00edlen\u00ed obsahu prost\u0159ednictv\u00edm soci\u00e1ln\u00edch m\u00e9di\u00ed nebo p\u0159id\u00e1n\u00ed do obl\u00edben\u00fdch polo\u017eek na YouTube.   <\/p>\n<p>Pokud nejste p\u0159ihl\u00e1\u0161eni k \u00fa\u010dtu Google nebo k \u00fa\u010dtu YouTube, ukl\u00e1d\u00e1 spole\u010dnost Google data s jedine\u010dn\u00fdm identifik\u00e1torem, kter\u00fd je spojen s va\u0161\u00edm za\u0159\u00edzen\u00edm, prohl\u00ed\u017ee\u010dem nebo aplikac\u00ed.<br \/>\nUchov\u00e1v\u00e1 se nap\u0159\u00edklad va\u0161e preferovan\u00e9 nastaven\u00ed jazyka.<br \/>\nMnoho \u00fadaj\u016f o interakci v\u0161ak nelze ulo\u017eit, proto\u017ee je nastaveno m\u00e9n\u011b soubor\u016f cookie.  <\/p>\n<p>V n\u00e1sleduj\u00edc\u00edm seznamu jsou uvedeny soubory cookie, kter\u00e9 byly v prohl\u00ed\u017ee\u010di nastaveny v testu.<br \/>\nNa jedn\u00e9 stran\u011b ukazujeme soubory cookie, kter\u00e9 byly nastaveny bez p\u0159ihl\u00e1\u0161en\u00e9ho \u00fa\u010dtu YouTube.<br \/>\nNa druh\u00e9 stran\u011b ukazujeme soubory cookie, kter\u00e9 jsou nastaveny s p\u0159ihl\u00e1\u0161en\u00fdm \u00fa\u010dtem.<br \/>\nSeznam nem\u016f\u017ee tvrdit, \u017ee je vy\u010derp\u00e1vaj\u00edc\u00ed, proto\u017ee \u00fadaje o u\u017eivateli v\u017edy z\u00e1vis\u00ed na interakc\u00edch na YouTube.   <\/p>\n<p>N<strong class=\"adsimple-112874529\">\u00e1zev:<\/strong> YSC<strong class=\"adsimple-112874529\">Hodnota:<\/strong> b9-CV6ojI5Y112874529-1<strong class=\"adsimple-112874529\">\u00da\u010del:<\/strong> Tento soubor cookie registruje jedine\u010dn\u00e9 ID pro ukl\u00e1d\u00e1n\u00ed statistik o zhl\u00e9dnut\u00fdch vide\u00edch.<strong class=\"adsimple-112874529\">Datum vypr\u0161en\u00ed<\/strong><strong class=\"adsimple-112874529\">platnosti:<\/strong> po ukon\u010den\u00ed relace.<\/p>\n<p><strong class=\"adsimple-112874529\">N\u00e1zev:<\/strong> PREF<br \/><strong class=\"adsimple-112874529\">Hodnota:<\/strong> f1=50000000<br \/><strong class=\"adsimple-112874529\">\u00da\u010del:<\/strong> Tento soubor cookie tak\u00e9 zaznamen\u00e1v\u00e1 va\u0161e jedine\u010dn\u00e9 ID.<br \/>\nGoogle z\u00edsk\u00e1v\u00e1 statistiky o tom, jak pou\u017e\u00edv\u00e1te videa na YouTube na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch prost\u0159ednictv\u00edm PREF. <br \/><strong class=\"adsimple-112874529\">Datum ukon\u010den\u00ed platnosti:<\/strong> po 8 m\u011bs\u00edc\u00edch<\/p>\n<p>N<strong class=\"adsimple-112874529\">\u00e1zev:<\/strong> GPS<strong class=\"adsimple-112874529\">Hodnota:<\/strong> 1<strong class=\"adsimple-112874529\">\u00da\u010del:<\/strong> Tento soubor cookie registruje va\u0161e jedine\u010dn\u00e9 ID v mobiln\u00edch za\u0159\u00edzen\u00edch pro sledov\u00e1n\u00ed polohy GPS.<strong class=\"adsimple-112874529\">Datum vypr\u0161en\u00ed<\/strong><strong class=\"adsimple-112874529\">platnosti:<\/strong> po 30 minut\u00e1ch.<\/p>\n<p>N<strong class=\"adsimple-112874529\">\u00e1zev:<\/strong> VISITOR_INFO1_LIVE<strong class=\"adsimple-112874529\">Hodnota:<\/strong> 95Chz8bagyU<strong class=\"adsimple-112874529\">\u00da\u010del:<\/strong> Tento soubor cookie se pokou\u0161\u00ed odhadnout \u0161\u00ed\u0159ku p\u00e1sma u\u017eivatele na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch (s vlo\u017een\u00fdm videem YouTube).<strong class=\"adsimple-112874529\">Datum vypr\u0161en\u00ed<\/strong><strong class=\"adsimple-112874529\">platnosti:<\/strong> po 8 m\u011bs\u00edc\u00edch.<\/p>\n<p>Dal\u0161\u00ed soubory cookie, kter\u00e9 jsou nastaveny, kdy\u017e jste p\u0159ihl\u00e1\u0161eni ke sv\u00e9mu \u00fa\u010dtu YouTube:<\/p>\n<p><strong class=\"adsimple-112874529\">N\u00e1zev:<\/strong> APISID<br \/><strong class=\"adsimple-112874529\">Wert:<\/strong> zILlvClZSkqGsSwI\/AU1aZI6HY7112874529-<br \/><strong class=\"adsimple-112874529\">\u00da\u010del:<\/strong> Tento soubor cookie se pou\u017e\u00edv\u00e1 k vytvo\u0159en\u00ed profilu va\u0161ich z\u00e1jm\u016f.<br \/>\n\u00dadaje se pou\u017e\u00edvaj\u00ed pro personalizovan\u00e9 reklamy. <br \/><strong class=\"adsimple-112874529\">Datum ukon\u010den\u00ed platnosti:<\/strong> po 2 letech<\/p>\n<p><strong class=\"adsimple-112874529\">N\u00e1zev:<\/strong> CONSENT<br \/><strong class=\"adsimple-112874529\">Hodnota:<\/strong> YES+AT.de+20150628-20-0<br \/><strong class=\"adsimple-112874529\">\u00da\u010del:<\/strong> Tento soubor cookie ukl\u00e1d\u00e1 stav souhlasu u\u017eivatele s pou\u017e\u00edv\u00e1n\u00edm r\u016fzn\u00fdch slu\u017eeb Google.<br \/>\nSoubor CONSENT se tak\u00e9 pou\u017e\u00edv\u00e1 pro bezpe\u010dnostn\u00ed \u00fa\u010dely ke kontrole u\u017eivatel\u016f a k ochran\u011b u\u017eivatelsk\u00fdch dat p\u0159ed neopr\u00e1vn\u011bn\u00fdmi \u00fatoky. <br \/><strong class=\"adsimple-112874529\">Datum ukon\u010den\u00ed platnosti: <\/strong>po 19 letech<\/p>\n<p><strong class=\"adsimple-112874529\">N\u00e1zev:<\/strong> HSID<br \/><strong class=\"adsimple-112874529\">Hodnota:<\/strong> AcRwpgUik9Dveht0I<br \/><strong class=\"adsimple-112874529\">\u00da\u010del:<\/strong> Tento soubor cookie se pou\u017e\u00edv\u00e1 k vytvo\u0159en\u00ed profilu va\u0161ich z\u00e1jm\u016f.<br \/>\nTyto \u00fadaje pom\u00e1haj\u00ed zobrazovat personalizovanou reklamu. <br \/><strong class=\"adsimple-112874529\">Datum ukon\u010den\u00ed platnosti:<\/strong> po 2 letech<\/p>\n<p>N<strong class=\"adsimple-112874529\">\u00e1zev:<\/strong> LOGIN_INFO<strong class=\"adsimple-112874529\">Hodnota:<\/strong> AFmmF2swRQIhALl6aL..<strong class=\"adsimple-112874529\">.<\/strong><strong class=\"adsimple-112874529\">\u00da\u010del:<\/strong> Tento soubor cookie<strong class=\"adsimple-112874529\">slou\u017e\u00ed k<\/strong> ukl\u00e1d\u00e1n\u00ed informac\u00ed o va\u0161ich p\u0159ihla\u0161ovac\u00edch \u00fadaj\u00edch.<strong class=\"adsimple-112874529\">Datum<\/strong><strong class=\"adsimple-112874529\">platnosti:<\/strong> po 2 letech.<\/p>\n<p><strong class=\"adsimple-112874529\">N\u00e1zev:<\/strong> SAPISID<br \/><strong class=\"adsimple-112874529\">Hodnota:<\/strong> 7oaPxoG-pZsJuuF5\/AnUdDUIsJ9iJz2vdM<br \/><strong class=\"adsimple-112874529\">\u00da\u010del:<\/strong> Tento soubor cookie funguje na z\u00e1klad\u011b jedine\u010dn\u00e9 identifikace va\u0161eho prohl\u00ed\u017ee\u010de a za\u0159\u00edzen\u00ed.<br \/>\nSlou\u017e\u00ed k vytvo\u0159en\u00ed profilu va\u0161ich z\u00e1jm\u016f. <br \/><strong class=\"adsimple-112874529\">Datum ukon\u010den\u00ed platnosti:<\/strong> po 2 letech<\/p>\n<p>N<strong class=\"adsimple-112874529\">\u00e1zev:<\/strong> SID<strong class=\"adsimple-112874529\">Hodnota:<\/strong> oQfNKjAsI112874529-<strong class=\"adsimple-112874529\">\u00da\u010del:<\/strong> Tento soubor cookie ukl\u00e1d\u00e1 ID va\u0161eho \u00fa\u010dtu Google a \u010das va\u0161eho posledn\u00edho p\u0159ihl\u00e1\u0161en\u00ed v digit\u00e1ln\u011b podepsan\u00e9 a za\u0161ifrovan\u00e9 podob\u011b.<strong class=\"adsimple-112874529\">Datum vypr\u0161en\u00ed<\/strong><strong class=\"adsimple-112874529\">platnosti:<\/strong> po 2 letech.<\/p>\n<p>N<strong class=\"adsimple-112874529\">\u00e1zev:<\/strong> SIDCC<strong class=\"adsimple-112874529\">Hodnota:<\/strong> AN0-TYuqub2JOcDTyL<strong class=\"adsimple-112874529\">\u00da\u010del:<\/strong> Tento soubor cookie ukl\u00e1d\u00e1 informace o tom, jak pou\u017e\u00edv\u00e1te webov\u00e9 str\u00e1nky a jak\u00e9 reklamy jste mohli vid\u011bt p\u0159ed n\u00e1v\u0161t\u011bvou na\u0161ich str\u00e1nek.<strong class=\"adsimple-112874529\">Datum vypr\u0161en\u00ed<\/strong><strong class=\"adsimple-112874529\">platnosti:<\/strong> po 3 m\u011bs\u00edc\u00edch.<\/p>\n<h3 class=\"adsimple-112874529\">Jak dlouho a kde jsou data ulo\u017eena?<\/h3>\n<p>\u00dadaje, kter\u00e9 od v\u00e1s YouTube obdr\u017e\u00ed a zpracuje, jsou ulo\u017eeny na serverech spole\u010dnosti Google.<br \/>\nV\u011bt\u0161ina t\u011bchto server\u016f se nach\u00e1z\u00ed v Americe.<br \/>\n <a class=\"adsimple-112874529\" href=\"https:\/\/www.google.com\/about\/datacenters\/locations\/?hl=de\" target=\"_blank\" rel=\"follow noopener\">Na adrese https:\/\/www.google.com\/about\/datacenters\/locations\/?hl=de<\/a> se m\u016f\u017eete pod\u00edvat, kde p\u0159esn\u011b se nach\u00e1zej\u00ed datov\u00e1 centra spole\u010dnosti Google.<br \/>\nVa\u0161e data jsou rozd\u011blena mezi jednotliv\u00e9 servery.<br \/>\nTo znamen\u00e1, \u017ee data jsou rychleji p\u0159\u00edstupn\u00e1 a jsou l\u00e9pe chr\u00e1n\u011bna proti manipulaci.    <\/p>\n<p>Spole\u010dnost Google ukl\u00e1d\u00e1 shrom\u00e1\u017ed\u011bn\u00e1 data po r\u016fzn\u011b dlouhou dobu.<br \/>\nN\u011bkter\u00e1 data m\u016f\u017eete kdykoli smazat, jin\u00e1 jsou po ur\u010dit\u00e9 dob\u011b automaticky odstran\u011bna a dal\u0161\u00ed jsou spole\u010dnost\u00ed Google ukl\u00e1d\u00e1na po del\u0161\u00ed dobu.<br \/>\nN\u011bkter\u00e1 data (nap\u0159\u00edklad prvky z &#8222;M\u00e9 aktivity&#8220;, fotografie nebo dokumenty, produkty), kter\u00e1 jsou ulo\u017eena ve va\u0161em \u00fa\u010dtu Google, z\u016fst\u00e1vaj\u00ed ulo\u017eena, dokud je neodstran\u00edte.<br \/>\nI kdy\u017e nejste p\u0159ihl\u00e1\u0161eni k \u00fa\u010dtu Google, m\u016f\u017eete odstranit n\u011bkter\u00e1 data, kter\u00e1 jsou spojena s va\u0161\u00edm za\u0159\u00edzen\u00edm, prohl\u00ed\u017ee\u010dem nebo aplikac\u00ed.   <\/p>\n<h3 class=\"adsimple-112874529\">Jak mohu odstranit sv\u00e1 data nebo zabr\u00e1nit jejich ukl\u00e1d\u00e1n\u00ed?<\/h3>\n<p>Data v \u00fa\u010dtu Google m\u016f\u017eete v z\u00e1sad\u011b odstranit ru\u010dn\u011b.<br \/>\nS funkc\u00ed automatick\u00e9ho maz\u00e1n\u00ed \u00fadaj\u016f o poloze a aktivit\u00e1ch, kter\u00e1 byla zavedena v roce 2019, se informace ukl\u00e1daj\u00ed po dobu 3 nebo 18 m\u011bs\u00edc\u016f, v z\u00e1vislosti na va\u0161em rozhodnut\u00ed, a pot\u00e9 se odstran\u00ed. <\/p>\n<p>Bez ohledu na to, zda m\u00e1te \u00fa\u010det Google nebo ne, m\u016f\u017eete sv\u016fj prohl\u00ed\u017ee\u010d nastavit tak, aby spole\u010dnost Google soubory cookie odstranila nebo deaktivovala. V z\u00e1vislosti na tom, kter\u00fd prohl\u00ed\u017ee\u010d pou\u017e\u00edv\u00e1te, to funguje r\u016fzn\u00fdmi zp\u016fsoby. V \u010d\u00e1sti &#8222;Soubory cookie&#8220; najdete p\u0159\u00edslu\u0161n\u00e9 odkazy na pokyny pro nejobl\u00edben\u011bj\u0161\u00ed prohl\u00ed\u017ee\u010de.  <\/p>\n<p>Pokud si obecn\u011b nep\u0159ejete soubory cookie, m\u016f\u017eete nastavit prohl\u00ed\u017ee\u010d tak, aby v\u00e1s v\u017edy informoval o tom, \u017ee m\u00e1 b\u00fdt soubor cookie nastaven. Pro ka\u017ed\u00fd jednotliv\u00fd soubor cookie se pak m\u016f\u017eete rozhodnout, zda jej povol\u00edte, nebo ne. <\/p>\n<h3 class=\"adsimple-112874529\">Pr\u00e1vn\u00ed z\u00e1klad<\/h3>\n<p>Pokud jste souhlasili se zpracov\u00e1n\u00edm a ukl\u00e1d\u00e1n\u00edm sv\u00fdch \u00fadaj\u016f integrovan\u00fdmi prvky YouTube, je tento souhlas pr\u00e1vn\u00edm z\u00e1kladem pro zpracov\u00e1n\u00ed \u00fadaj\u016f <strong class=\"adsimple-112874529\">(\u010dl. 6 odst. 1 p\u00edsm. a GDPR)<\/strong>. V z\u00e1sad\u011b jsou va\u0161e \u00fadaje ukl\u00e1d\u00e1ny a zpracov\u00e1v\u00e1ny tak\u00e9 na z\u00e1klad\u011b na\u0161eho opr\u00e1vn\u011bn\u00e9ho z\u00e1jmu <strong class=\"adsimple-112874529\">(\u010dl. 6 odst. 1 p\u00edsm. f GDPR)<\/strong> na rychl\u00e9 a dobr\u00e9 komunikaci s v\u00e1mi nebo dal\u0161\u00edmi z\u00e1kazn\u00edky a obchodn\u00edmi partnery. Nicm\u00e9n\u011b integrovan\u00e9 prvky YouTube pou\u017e\u00edv\u00e1me pouze tehdy, pokud jste k tomu dali souhlas. YouTube tak\u00e9 nastavuje soubory cookie ve va\u0161em prohl\u00ed\u017ee\u010di k ukl\u00e1d\u00e1n\u00ed \u00fadaj\u016f.    Doporu\u010dujeme v\u00e1m proto, abyste si pe\u010dliv\u011b p\u0159e\u010detli n\u00e1\u0161 text o ochran\u011b osobn\u00edch \u00fadaj\u016f t\u00fdkaj\u00edc\u00ed se soubor\u016f cookie a sezn\u00e1mili se se z\u00e1sadami ochrany osobn\u00edch \u00fadaj\u016f nebo pokyny pro soubory cookie p\u0159\u00edslu\u0161n\u00e9ho poskytovatele slu\u017eeb.<\/p>\n<p>YouTube zpracov\u00e1v\u00e1 va\u0161e \u00fadaje mimo jin\u00e9 tak\u00e9 v USA.<br \/>\nYouTube a Google jsou aktivn\u00edmi \u00fa\u010dastn\u00edky r\u00e1mce EU a USA pro ochranu osobn\u00edch \u00fadaj\u016f, kter\u00fd upravuje spr\u00e1vn\u00fd a bezpe\u010dn\u00fd p\u0159enos osobn\u00edch \u00fadaj\u016f ob\u010dan\u016f EU do USA.<br \/>\nV\u00edce informac\u00ed o t\u00e9to problematice naleznete na <a class=\"adsimple-112874529\" href=\"https:\/\/commission.europa.eu\/document\/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en\" target=\"_blank\" rel=\"follow noopener\"> adrese https:\/\/commission.europa.eu\/document\/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en<\/a>.  <\/p>\n<p>Google pou\u017e\u00edv\u00e1 tak\u00e9 tzv. standardn\u00ed smluvn\u00ed dolo\u017eky (= \u010dl. 46 odst. 2 a 3 GDPR). Standardn\u00ed smluvn\u00ed dolo\u017eky (Standard Contractual Clauses, SCC) jsou \u0161ablony poskytovan\u00e9 Komis\u00ed EU a maj\u00ed zajistit, aby va\u0161e \u00fadaje byly v souladu s evropsk\u00fdmi standardy ochrany \u00fadaj\u016f, i kdy\u017e jsou p\u0159ed\u00e1v\u00e1ny do t\u0159et\u00edch zem\u00ed (nap\u0159. USA) a tam ukl\u00e1d\u00e1ny. Prost\u0159ednictv\u00edm r\u00e1mce ochrany osobn\u00edch \u00fadaj\u016f mezi EU a USA a standardn\u00edch smluvn\u00edch dolo\u017eek se spole\u010dnost Google zavazuje, \u017ee p\u0159i zpracov\u00e1n\u00ed va\u0161ich p\u0159\u00edslu\u0161n\u00fdch \u00fadaj\u016f bude dodr\u017eovat evropskou \u00farove\u0148 ochrany \u00fadaj\u016f, i kdy\u017e jsou tyto \u00fadaje ulo\u017eeny, zpracov\u00e1v\u00e1ny a spravov\u00e1ny v USA. Tyto dolo\u017eky vych\u00e1zej\u00ed z prov\u00e1d\u011bc\u00edho rozhodnut\u00ed Komise EU. Rozhodnut\u00ed a p\u0159\u00edslu\u0161n\u00e9 standardn\u00ed smluvn\u00ed dolo\u017eky naleznete zde: <a class=\"adsimple-112874529\" href=\"https:\/\/eur-lex.europa.eu\/eli\/dec_impl\/2021\/914\/oj?locale=de\" target=\"_blank\" rel=\"follow noopener\">https:\/\/eur-lex.europa.eu\/eli\/dec_impl\/2021\/914\/oj?locale=de<\/a>.    <\/p>\n<p>Podm\u00ednky zpracov\u00e1n\u00ed dat v Google Ads, kter\u00e9 odkazuj\u00ed na standardn\u00ed smluvn\u00ed dolo\u017eky, najdete na adrese <a class=\"adsimple-112874529\" href=\"https:\/\/business.safety.google\/intl\/de\/adsprocessorterms\/\" target=\"_blank\" rel=\"follow noopener\">https:\/\/business.safety.google\/intl\/de\/adsprocessorterms\/<\/a>.<\/p>\n<p>Vzhledem k tomu, \u017ee YouTube je dce\u0159inou spole\u010dnost\u00ed Googlu, plat\u00ed pro n\u011bj spole\u010dn\u00e9 z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f.<br \/>\nPokud se chcete dozv\u011bd\u011bt v\u00edce o tom, jak je s va\u0161imi \u00fadaji nakl\u00e1d\u00e1no, doporu\u010dujeme v\u00e1m p\u0159e\u010d\u00edst si z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f na <a class=\"adsimple-112874529\" href=\"https:\/\/policies.google.com\/privacy?hl=de?tid=112874529\" target=\"_blank\" rel=\"noopener noreferrer\">adrese https:\/\/policies.google.com\/privacy?hl=de<\/a>. <\/p>\n<h2 id=\"webdesign-einleitung\" class=\"adsimple-112874529\">\u00davod do webdesignu<\/h2>\n<table border=\"1\" cellpadding=\"15\">\n<tbody>\n<tr>\n<td><strong class=\"adsimple-112874529\">Webdesign Shrnut\u00ed z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f<\/strong><\/p>\n<p>\ud83d\udc65 Subjekty \u00fadaj\u016f: N\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek \ud83e\udd1d \u00da\u010del: Zlep\u0161en\u00ed u\u017eivatelsk\u00e9 zku\u0161enosti \ud83d\udcd3 Zpracov\u00e1van\u00e9 \u00fadaje: Kter\u00e9 \u00fadaje jsou zpracov\u00e1v\u00e1ny, z\u00e1vis\u00ed do zna\u010dn\u00e9 m\u00edry na pou\u017e\u00edvan\u00fdch slu\u017eb\u00e1ch. Obvykle se jedn\u00e1 o IP adresu, technick\u00e9 \u00fadaje, jazykov\u00e9 nastaven\u00ed, verzi prohl\u00ed\u017ee\u010de, rozli\u0161en\u00ed obrazovky a n\u00e1zev prohl\u00ed\u017ee\u010de.<\/p>\n<p>Dal\u0161\u00ed podrobnosti o tom najdete v p\u0159\u00edslu\u0161n\u00fdch pou\u017e\u00edvan\u00fdch n\u00e1stroj\u00edch pro tvorbu webov\u00fdch str\u00e1nek \ud83d\udcc5 Doba ulo\u017een\u00ed: Z\u00e1le\u017e\u00ed na pou\u017e\u00edvan\u00fdch n\u00e1stroj\u00edch \u2696\ufe0f Pr\u00e1vn\u00ed z\u00e1klad: \u010dl. 6 odst. 1 p\u00edsm. a GDPR (souhlas), \u010dl. 6 odst. 1 p\u00edsm. f GDPR (opr\u00e1vn\u011bn\u00e9 z\u00e1jmy).      <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 class=\"adsimple-112874529\">Co je to webdesign?<\/h3>\n<p>Na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch pou\u017e\u00edv\u00e1me r\u016fzn\u00e9 n\u00e1stroje, kter\u00e9 slou\u017e\u00ed na\u0161emu webov\u00e9mu designu. Webov\u00fd design nen\u00ed, jak se \u010dasto p\u0159edpokl\u00e1d\u00e1, jen o tom, aby na\u0161e webov\u00e9 str\u00e1nky vypadaly hezky, ale tak\u00e9 o funk\u010dnosti a v\u00fdkonu. Spr\u00e1vn\u00fd vzhled webu je ale samoz\u0159ejm\u011b tak\u00e9 jedn\u00edm z hlavn\u00edch c\u00edl\u016f profesion\u00e1ln\u00edho webdesignu. Webdesign je odv\u011btv\u00edm medi\u00e1ln\u00edho designu a zab\u00fdv\u00e1 se jak vizu\u00e1ln\u00edm, tak struktur\u00e1ln\u00edm a funk\u010dn\u00edm n\u00e1vrhem webov\u00fdch str\u00e1nek. C\u00edlem webdesignu je zlep\u0161it z\u00e1\u017eitek z prohl\u00ed\u017een\u00ed webov\u00fdch str\u00e1nek. V \u017eargonu webdesignu se to ozna\u010duje jako u\u017eivatelsk\u00e1 zku\u0161enost (UX) a pou\u017eitelnost. U\u017eivatelsk\u00e1 zku\u0161enost ozna\u010duje v\u0161echny dojmy a z\u00e1\u017eitky, kter\u00e9 n\u00e1v\u0161t\u011bvn\u00edci webu na webu maj\u00ed. Pou\u017eitelnost je d\u00edl\u010d\u00ed polo\u017ekou u\u017eivatelsk\u00e9ho z\u00e1\u017eitku. Odkazuje na u\u017eivatelskou p\u0159\u00edv\u011btivost webov\u00fdch str\u00e1nek. Hlavn\u00ed d\u016fraz je zde kladen na to, aby obsah, podstr\u00e1nky nebo produkty byly p\u0159ehledn\u011b strukturov\u00e1ny a abyste mohli rychle a snadno naj\u00edt to, co hled\u00e1te. Abychom v\u00e1m mohli nab\u00eddnout co nejlep\u0161\u00ed z\u00e1\u017eitek z na\u0161ich webov\u00fdch str\u00e1nek, pou\u017e\u00edv\u00e1me tak\u00e9 n\u00e1stroje t\u0159et\u00edch stran pro tvorbu webov\u00fdch str\u00e1nek. V t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f proto kategorie &#8222;webdesign&#8220; zahrnuje v\u0161echny slu\u017eby, kter\u00e9 zlep\u0161uj\u00ed design na\u0161ich webov\u00fdch str\u00e1nek. M\u016f\u017ee se jednat nap\u0159\u00edklad o p\u00edsma, r\u016fzn\u00e9 pluginy nebo jin\u00e9 integrovan\u00e9 funkce webdesignu.            <\/p>\n<h3 class=\"adsimple-112874529\">Pro\u010d pou\u017e\u00edv\u00e1me n\u00e1stroje pro tvorbu webov\u00fdch str\u00e1nek?<\/h3>\n<p>To, jak informace na webov\u00fdch str\u00e1nk\u00e1ch vst\u0159eb\u00e1v\u00e1te, do zna\u010dn\u00e9 m\u00edry z\u00e1vis\u00ed na jejich struktu\u0159e, funk\u010dnosti a vizu\u00e1ln\u00edm vjemu. Proto je pro n\u00e1s dobr\u00fd a profesion\u00e1ln\u00ed webdesign st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00ed. Neust\u00e1le pracujeme na vylep\u0161ov\u00e1n\u00ed na\u0161ich webov\u00fdch str\u00e1nek a vn\u00edm\u00e1me to tak\u00e9 jako roz\u0161\u00ed\u0159enou slu\u017ebu pro v\u00e1s jako n\u00e1v\u0161t\u011bvn\u00edky webu. Kr\u00e1sn\u00fd a funk\u010dn\u00ed web m\u00e1 pro n\u00e1s nav\u00edc i ekonomick\u00e9 v\u00fdhody. Koneckonc\u016f n\u00e1s nav\u0161t\u00edv\u00edte a vyu\u017eijete na\u0161ich slu\u017eeb jen tehdy, kdy\u017e se budete c\u00edtit naprosto v pohod\u011b.    <\/p>\n<h3 class=\"adsimple-112874529\">Jak\u00e1 data ukl\u00e1daj\u00ed n\u00e1stroje pro tvorbu webov\u00fdch str\u00e1nek?<\/h3>\n<p>Kdy\u017e nav\u0161t\u00edv\u00edte na\u0161e webov\u00e9 str\u00e1nky, mohou b\u00fdt do nich integrov\u00e1ny prvky webov\u00e9ho designu, kter\u00e9 mohou rovn\u011b\u017e zpracov\u00e1vat \u00fadaje. O jak\u00e1 data se p\u0159esn\u011b jedn\u00e1, samoz\u0159ejm\u011b do zna\u010dn\u00e9 m\u00edry z\u00e1vis\u00ed na pou\u017eit\u00fdch n\u00e1stroj\u00edch. N\u00ed\u017ee se m\u016f\u017eete pod\u00edvat, kter\u00e9 n\u00e1stroje p\u0159esn\u011b pro na\u0161e webov\u00e9 str\u00e1nky pou\u017e\u00edv\u00e1me. Pro podrobn\u011bj\u0161\u00ed informace o zpracov\u00e1n\u00ed dat doporu\u010dujeme p\u0159e\u010d\u00edst si tak\u00e9 p\u0159\u00edslu\u0161n\u00e1 prohl\u00e1\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f pou\u017eit\u00fdch n\u00e1stroj\u016f. Ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f se zde dozv\u00edte, jak\u00e9 \u00fadaje jsou zpracov\u00e1v\u00e1ny, zda jsou pou\u017e\u00edv\u00e1ny soubory cookie a jak dlouho jsou \u00fadaje uchov\u00e1v\u00e1ny. Fonty, jako nap\u0159\u00edklad Google Fonts, tak\u00e9 automaticky p\u0159ed\u00e1vaj\u00ed na servery Google informace, jako je nastaven\u00ed jazyka, IP adresa, verze prohl\u00ed\u017ee\u010de, rozli\u0161en\u00ed obrazovky prohl\u00ed\u017ee\u010de a n\u00e1zev prohl\u00ed\u017ee\u010de.     <\/p>\n<h3 class=\"adsimple-112874529\">Doba zpracov\u00e1n\u00ed \u00fadaj\u016f<\/h3>\n<p>Doba zpracov\u00e1n\u00ed dat je velmi individu\u00e1ln\u00ed a z\u00e1vis\u00ed na pou\u017eit\u00fdch prvc\u00edch webov\u00e9ho designu. Pokud jsou nap\u0159\u00edklad pou\u017eity soubory cookie, m\u016f\u017ee b\u00fdt doba ulo\u017een\u00ed tak kr\u00e1tk\u00e1 jako jedna minuta nebo a\u017e n\u011bkolik let. V\u00edce informac\u00ed o t\u00e9to problematice naleznete zde. Doporu\u010dujeme v\u00e1m p\u0159e\u010d\u00edst si na\u0161i obecnou textovou \u010d\u00e1st o souborech cookie, jako\u017e i prohl\u00e1\u0161en\u00ed o ochran\u011b \u00fadaj\u016f u pou\u017e\u00edvan\u00fdch n\u00e1stroj\u016f. Tam se obvykle dozv\u00edte, kter\u00e9 soubory cookie se p\u0159esn\u011b pou\u017e\u00edvaj\u00ed a jak\u00e9 informace se v nich ukl\u00e1daj\u00ed. Nap\u0159\u00edklad soubory p\u00edsma Google se ukl\u00e1daj\u00ed po dobu jednoho roku. D\u016fvodem je zlep\u0161en\u00ed doby na\u010d\u00edt\u00e1n\u00ed webov\u00e9 str\u00e1nky. V z\u00e1sad\u011b se \u00fadaje ukl\u00e1daj\u00ed pouze po dobu nezbytnou k poskytov\u00e1n\u00ed slu\u017eby. \u00dadaje mohou b\u00fdt uchov\u00e1v\u00e1ny i d\u00e9le, pokud to vy\u017eaduje z\u00e1kon.        <\/p>\n<h3 class=\"adsimple-112874529\">Pr\u00e1vo na n\u00e1mitku<\/h3>\n<p>M\u00e1te tak\u00e9 pr\u00e1vo a mo\u017enost kdykoli odvolat sv\u016fj souhlas s pou\u017e\u00edv\u00e1n\u00edm soubor\u016f cookie nebo poskytovatel\u016f t\u0159et\u00edch stran. To funguje bu\u010f prost\u0159ednictv\u00edm na\u0161eho n\u00e1stroje pro spr\u00e1vu soubor\u016f cookie, nebo prost\u0159ednictv\u00edm jin\u00fdch funkc\u00ed pro odhl\u00e1\u0161en\u00ed. Shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f pomoc\u00ed soubor\u016f cookie m\u016f\u017eete tak\u00e9 zabr\u00e1nit spr\u00e1vou, deaktivac\u00ed nebo vymaz\u00e1n\u00edm soubor\u016f cookie ve sv\u00e9m prohl\u00ed\u017ee\u010di. Pod prvky webov\u00e9ho designu (v\u011bt\u0161inou p\u00edsma) se v\u0161ak nach\u00e1zej\u00ed tak\u00e9 \u00fadaje, kter\u00e9 nelze tak snadno odstranit. Jedn\u00e1 se o p\u0159\u00edpady, kdy jsou \u00fadaje automaticky shroma\u017e\u010fov\u00e1ny p\u0159\u00edmo p\u0159i n\u00e1v\u0161t\u011bv\u011b str\u00e1nky a p\u0159ed\u00e1v\u00e1ny poskytovateli t\u0159et\u00ed strany (nap\u0159. spole\u010dnosti Google). V takov\u00e9m p\u0159\u00edpad\u011b se obra\u0165te na podporu p\u0159\u00edslu\u0161n\u00e9ho poskytovatele. V p\u0159\u00edpad\u011b spole\u010dnosti Google m\u016f\u017eete kontaktovat podporu na <a class=\"adsimple-112874529\" href=\"https:\/\/support.google.com\/?hl=de\">adrese https:\/\/support.google.com\/?hl=de<\/a>.      <\/p>\n<h3 class=\"adsimple-112874529\">Pr\u00e1vn\u00ed z\u00e1klad<\/h3>\n<p>Pokud jste souhlasili s pou\u017e\u00edv\u00e1n\u00edm n\u00e1stroj\u016f pro tvorbu webov\u00fdch str\u00e1nek, je pr\u00e1vn\u00edm z\u00e1kladem pro p\u0159\u00edslu\u0161n\u00e9 zpracov\u00e1n\u00ed \u00fadaj\u016f tento souhlas. Podle \u010dl. 6 odst. 1 p\u00edsm. a GDPR (souhlas) je tento souhlas pr\u00e1vn\u00edm z\u00e1kladem pro zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f, k n\u011bmu\u017e m\u016f\u017ee doj\u00edt p\u0159i jejich shroma\u017e\u010fov\u00e1n\u00ed pomoc\u00ed n\u00e1stroj\u016f pro tvorbu webov\u00fdch str\u00e1nek. M\u00e1me tak\u00e9 opr\u00e1vn\u011bn\u00fd z\u00e1jem na zlep\u0161ov\u00e1n\u00ed webdesignu na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch. Koneckonc\u016f jen tak v\u00e1m m\u016f\u017eeme poskytnout atraktivn\u00ed a profesion\u00e1ln\u00ed webov\u00e9 str\u00e1nky. Pr\u00e1vn\u00edm z\u00e1kladem je \u010dl. 6 odst. 1 p\u00edsm. f GDPR (opr\u00e1vn\u011bn\u00fd z\u00e1jem). Nicm\u00e9n\u011b n\u00e1stroje pro tvorbu webov\u00e9ho designu pou\u017e\u00edv\u00e1me pouze tehdy, pokud jste n\u00e1m k tomu dali souhlas. To bychom zde cht\u011bli v ka\u017ed\u00e9m p\u0159\u00edpad\u011b znovu zd\u016fraznit.          <\/p>\n<p>Informace o speci\u00e1ln\u00edch n\u00e1stroj\u00edch pro tvorbu webov\u00fdch str\u00e1nek &#8211; pokud jsou k dispozici &#8211; naleznete v n\u00e1sleduj\u00edc\u00edch kapitol\u00e1ch.<\/p>\n<h2 id=\"adobe-fonts-datenschutzerklaerung\" class=\"adsimple-112874529\">Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f u p\u00edsem Adobe<\/h2>\n<p>Na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch pou\u017e\u00edv\u00e1me slu\u017ebu hostov\u00e1n\u00ed webov\u00fdch p\u00edsem Adobe Fonts. Poskytovatelem slu\u017eby je americk\u00e1 spole\u010dnost Adobe Inc. Za evropsk\u00fd region odpov\u00edd\u00e1 irsk\u00e1 spole\u010dnost Adobe Systems Software Ireland Companies, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Irsko.  <\/p>\n<p>Spole\u010dnost Adobe zpracov\u00e1v\u00e1 va\u0161e \u00fadaje mimo jin\u00e9 tak\u00e9 v USA. Spole\u010dnost Adobe je aktivn\u00edm \u00fa\u010dastn\u00edkem r\u00e1mce EU a USA pro ochranu osobn\u00edch \u00fadaj\u016f, kter\u00fd upravuje spr\u00e1vn\u00fd a bezpe\u010dn\u00fd p\u0159enos osobn\u00edch \u00fadaj\u016f ob\u010dan\u016f EU do USA. V\u00edce informac\u00ed o n\u011bm naleznete na <a class=\"adsimple-112874529\" href=\"https:\/\/commission.europa.eu\/document\/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en\" target=\"_blank\" rel=\"follow noopener\"> adrese https:\/\/commission.europa.eu\/document\/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en<\/a>.  <\/p>\n<p>Spole\u010dnost Adobe pou\u017e\u00edv\u00e1 tak\u00e9 tzv. standardn\u00ed smluvn\u00ed dolo\u017eky (= \u010dl. 46 odst. 2 a 3 GDPR). Standardn\u00ed smluvn\u00ed dolo\u017eky (Standard Contractual Clauses, SCC) jsou \u0161ablony poskytovan\u00e9 Komis\u00ed EU a maj\u00ed zajistit, aby va\u0161e \u00fadaje byly v souladu s evropsk\u00fdmi standardy ochrany \u00fadaj\u016f, i kdy\u017e jsou p\u0159ed\u00e1v\u00e1ny do t\u0159et\u00edch zem\u00ed (nap\u0159. USA) a tam ukl\u00e1d\u00e1ny. Prost\u0159ednictv\u00edm r\u00e1mce EU a USA pro ochranu osobn\u00edch \u00fadaj\u016f a standardn\u00edch smluvn\u00edch dolo\u017eek se spole\u010dnost Adobe zavazuje, \u017ee p\u0159i zpracov\u00e1n\u00ed va\u0161ich p\u0159\u00edslu\u0161n\u00fdch \u00fadaj\u016f bude dodr\u017eovat evropskou \u00farove\u0148 ochrany \u00fadaj\u016f, i kdy\u017e jsou tyto \u00fadaje ulo\u017eeny, zpracov\u00e1v\u00e1ny a spravov\u00e1ny v USA. Tyto dolo\u017eky vych\u00e1zej\u00ed z prov\u00e1d\u011bc\u00edho rozhodnut\u00ed Komise EU. Rozhodnut\u00ed a p\u0159\u00edslu\u0161n\u00e9 standardn\u00ed smluvn\u00ed dolo\u017eky naleznete zde: <a class=\"adsimple-112874529\" href=\"https:\/\/eur-lex.europa.eu\/eli\/dec_impl\/2021\/914\/oj?locale=de\" target=\"_blank\" rel=\"follow noopener\">https:\/\/eur-lex.europa.eu\/eli\/dec_impl\/2021\/914\/oj?locale=de<\/a>.    <\/p>\n<p>Dal\u0161\u00ed informace o standardn\u00edch smluvn\u00edch dolo\u017ek\u00e1ch najdete na adrese <a class=\"adsimple-112874529\" href=\"https:\/\/www.adobe.com\/at\/privacy\/eudatatransfers.html\" target=\"_blank\" rel=\"follow noopener\">https:\/\/www.adobe.com\/at\/privacy\/eudatatransfers.html<\/a>.<\/p>\n<p>V\u00edce informac\u00ed o \u00fadaj\u00edch zpracov\u00e1van\u00fdch p\u0159i pou\u017e\u00edv\u00e1n\u00ed p\u00edsem Adobe najdete v z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f na adrese <a class=\"adsimple-112874529\" href=\"https:\/\/www.adobe.com\/at\/privacy.html?tid=112874529\" target=\"_blank\" rel=\"noopener\">https:\/\/www.adobe.com\/at\/privacy.html<\/a>. <\/p>\n<h2 id=\"google-fonts-lokal-datenschutzerklaerung\" class=\"adsimple-112874529\">M\u00edstn\u00ed p\u00edsma Google Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f<\/h2>\n<p>Na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch pou\u017e\u00edv\u00e1me p\u00edsma Google od spole\u010dnosti Google Inc. Za evropsk\u00fd region odpov\u00edd\u00e1 spole\u010dnost Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Irsko). P\u00edsma Google jsme integrovali lok\u00e1ln\u011b, tj. na n\u00e1\u0161 webov\u00fd server &#8211; nikoli na servery spole\u010dnosti Google. To znamen\u00e1, \u017ee nedoch\u00e1z\u00ed k \u017e\u00e1dn\u00e9mu spojen\u00ed se servery spole\u010dnosti Google, a tedy ani k p\u0159enosu \u010di ukl\u00e1d\u00e1n\u00ed dat.   <\/p>\n<h3 class=\"adsimple-112874529\">Co jsou p\u00edsma Google?<\/h3>\n<p>Fonty Google se d\u0159\u00edve naz\u00fdvaly tak\u00e9 Google Web Fonts. Jedn\u00e1 se o interaktivn\u00ed adres\u00e1\u0159 s v\u00edce ne\u017e 800 p\u00edsmy, kter\u00e9 <a class=\"adsimple-112874529\" href=\"https:\/\/de.wikipedia.org\/wiki\/Google_LLC?tid=112874529\">Google<\/a> poskytuje zdarma. D\u00edky Google Fonts jste mohli pou\u017e\u00edvat p\u00edsma, ani\u017e byste je museli nahr\u00e1vat na vlastn\u00ed server. Abychom v\u0161ak v tomto ohledu zabr\u00e1nili p\u0159enosu informac\u00ed na servery spole\u010dnosti Google, st\u00e1hli jsme p\u00edsma na n\u00e1\u0161 server. T\u00edmto zp\u016fsobem jedn\u00e1me v souladu s p\u0159edpisy o ochran\u011b osobn\u00edch \u00fadaj\u016f a neodes\u00edl\u00e1me spole\u010dnosti Google Fonts \u017e\u00e1dn\u00e9 \u00fadaje.    <\/p>\n<h2 id=\"online-kartendienste-einleitung\" class=\"adsimple-112874529\">Online mapov\u00e9 slu\u017eby \u00davod<\/h2>\n<table border=\"1\" cellpadding=\"15\">\n<tbody>\n<tr>\n<td><strong class=\"adsimple-112874529\">Online mapov\u00e9 slu\u017eby Shrnut\u00ed z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f<\/strong><\/p>\n<p>\ud83d\udc65 Subjekty \u00fadaj\u016f: N\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek \ud83e\udd1d \u00da\u010del: Zlep\u0161en\u00ed u\u017eivatelsk\u00e9 zku\u0161enosti \ud83d\udcd3 Zpracov\u00e1van\u00e9 \u00fadaje: Kter\u00e9 \u00fadaje jsou zpracov\u00e1v\u00e1ny, z\u00e1vis\u00ed do zna\u010dn\u00e9 m\u00edry na pou\u017e\u00edvan\u00fdch slu\u017eb\u00e1ch. Obvykle se jedn\u00e1 o IP adresu, lokaliza\u010dn\u00ed \u00fadaje, vyhled\u00e1van\u00e9 polo\u017eky a\/nebo technick\u00e9 \u00fadaje.<\/p>\n<p>Podrobn\u011bj\u0161\u00ed informace o tom najdete v p\u0159\u00edslu\u0161n\u00fdch pou\u017e\u00edvan\u00fdch n\u00e1stroj\u00edch \ud83d\udcc5 Doba ulo\u017een\u00ed: Z\u00e1le\u017e\u00ed na pou\u017e\u00edvan\u00fdch n\u00e1stroj\u00edch \u2696\ufe0f Pr\u00e1vn\u00ed z\u00e1klad: \u010cl. 6 odst. 1 p\u00edsm. a GDPR (souhlas), \u010dl. 6 odst. 1 p\u00edsm. f GDPR (opr\u00e1vn\u011bn\u00e9 z\u00e1jmy).      <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 class=\"adsimple-112874529\">Co jsou online mapov\u00e9 slu\u017eby?<\/h3>\n<p>Jako roz\u0161\u00ed\u0159enou slu\u017ebu vyu\u017e\u00edv\u00e1me tak\u00e9 online mapov\u00e9 slu\u017eby pro na\u0161e webov\u00e9 str\u00e1nky. Slu\u017ebu Google Maps pravd\u011bpodobn\u011b zn\u00e1te nejl\u00e9pe, ale existuj\u00ed i dal\u0161\u00ed poskytovatel\u00e9, kte\u0159\u00ed se specializuj\u00ed na vytv\u00e1\u0159en\u00ed digit\u00e1ln\u00edch map. Tyto slu\u017eby umo\u017e\u0148uj\u00ed zobrazovat m\u00edsta, pl\u00e1ny tras nebo jin\u00e9 geografick\u00e9 informace p\u0159\u00edmo prost\u0159ednictv\u00edm na\u0161ich webov\u00fdch str\u00e1nek. D\u00edky integrovan\u00e9 mapov\u00e9 slu\u017eb\u011b ji\u017e nemus\u00edte opou\u0161t\u011bt na\u0161e webov\u00e9 str\u00e1nky, abyste si nap\u0159\u00edklad mohli zobrazit trasu k dan\u00e9mu m\u00edstu. Aby online mapa fungovala na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch, jsou mapov\u00e9 \u010d\u00e1sti integrov\u00e1ny pomoc\u00ed k\u00f3du HTML. Slu\u017eby pak mohou zobrazovat mapy ulic, zemsk\u00e9ho povrchu nebo leteck\u00e9 \u010di satelitn\u00ed sn\u00edmky. Pokud pou\u017e\u00edv\u00e1te integrovanou mapovou slu\u017ebu, data se p\u0159en\u00e1\u0161ej\u00ed tak\u00e9 do pou\u017eit\u00e9ho n\u00e1stroje a ukl\u00e1daj\u00ed se tam. Tyto \u00fadaje mohou zahrnovat i osobn\u00ed \u00fadaje.       <\/p>\n<h3 class=\"adsimple-112874529\">Pro\u010d na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch pou\u017e\u00edv\u00e1me online mapov\u00e9 slu\u017eby?<\/h3>\n<p>Obecn\u011b \u0159e\u010deno, na\u0161\u00edm c\u00edlem je nab\u00eddnout v\u00e1m p\u0159\u00edjemn\u011b str\u00e1ven\u00fd \u010das na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch. A p\u0159\u00edjemn\u011b str\u00e1ven\u00fd \u010das je p\u0159\u00edjemn\u00fd pouze tehdy, pokud se na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch snadno zorientujete a snadno a rychle najdete v\u0161echny pot\u0159ebn\u00e9 informace. Proto n\u00e1s napadlo, \u017ee by syst\u00e9m online map mohl v\u00fdrazn\u011b optimalizovat na\u0161e slu\u017eby na webu. Ani\u017e byste opustili na\u0161e webov\u00e9 str\u00e1nky, m\u016f\u017eete pomoc\u00ed mapov\u00e9ho syst\u00e9mu snadno zobrazit popisy tras, m\u00edsta nebo dokonce zaj\u00edmavosti. Samoz\u0159ejm\u011b je tak\u00e9 velmi praktick\u00e9, \u017ee na prvn\u00ed pohled vid\u00edte, kde s\u00eddl\u00edme, abyste n\u00e1s mohli rychle a bezpe\u010dn\u011b naj\u00edt. Jak vid\u00edte, v\u00fdhod je zkr\u00e1tka mnoho a my jednozna\u010dn\u011b pova\u017eujeme online mapov\u00e9 slu\u017eby na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch za sou\u010d\u00e1st na\u0161eho z\u00e1kaznick\u00e9ho servisu.     <\/p>\n<h3 class=\"adsimple-112874529\">Jak\u00e1 data ukl\u00e1daj\u00ed online mapov\u00e9 slu\u017eby?<\/h3>\n<p>Kdy\u017e otev\u0159ete str\u00e1nku na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch, kter\u00e1 m\u00e1 zabudovanou funkci online mapy, mohou b\u00fdt osobn\u00ed \u00fadaje p\u0159eneseny do p\u0159\u00edslu\u0161n\u00e9 slu\u017eby a tam ulo\u017eeny. Ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f se jedn\u00e1 o va\u0161i IP adresu, kter\u00e1 m\u016f\u017ee b\u00fdt tak\u00e9 pou\u017eita k ur\u010den\u00ed va\u0161\u00ed p\u0159ibli\u017en\u00e9 polohy. Krom\u011b IP adresy se ukl\u00e1daj\u00ed tak\u00e9 \u00fadaje, jako jsou zadan\u00e9 vyhled\u00e1vac\u00ed v\u00fdrazy a sou\u0159adnice zem\u011bpisn\u00e9 d\u00e9lky a \u0161\u00ed\u0159ky. Pokud nap\u0159\u00edklad zad\u00e1te adresu pro pl\u00e1nov\u00e1n\u00ed trasy, ulo\u017e\u00ed se i tyto \u00fadaje. Tyto \u00fadaje neukl\u00e1d\u00e1me my, ale servery integrovan\u00fdch n\u00e1stroj\u016f. M\u016f\u017eete si to p\u0159edstavit takto: Jste na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch, ale kdy\u017e komunikujete s mapovou slu\u017ebou, tato interakce se ve skute\u010dnosti odehr\u00e1v\u00e1 na jejich webov\u00fdch str\u00e1nk\u00e1ch. Aby slu\u017eba spr\u00e1vn\u011b fungovala, je ve va\u0161em prohl\u00ed\u017ee\u010di obvykle nastaven alespo\u0148 jeden soubor cookie. Mapy Google nap\u0159\u00edklad tak\u00e9 pou\u017e\u00edvaj\u00ed soubory cookie k zaznamen\u00e1v\u00e1n\u00ed chov\u00e1n\u00ed u\u017eivatel\u016f, aby mohly optimalizovat vlastn\u00ed slu\u017ebu a zobrazovat personalizovanou reklamu. V\u00edce informac\u00ed o souborech cookie najdete v na\u0161\u00ed sekci &#8222;Soubory cookie&#8220;.        <\/p>\n<h3 class=\"adsimple-112874529\">Jak dlouho a kde jsou data ulo\u017eena?<\/h3>\n<p>Ka\u017ed\u00e1 online mapov\u00e1 slu\u017eba zpracov\u00e1v\u00e1 jin\u00e1 u\u017eivatelsk\u00e1 data. Pokud m\u00e1me k dispozici dal\u0161\u00ed informace, informujeme v\u00e1s o d\u00e9lce zpracov\u00e1n\u00ed \u00fadaj\u016f n\u00ed\u017ee v p\u0159\u00edslu\u0161n\u00fdch sekc\u00edch jednotliv\u00fdch n\u00e1stroj\u016f. Osobn\u00ed \u00fadaje jsou v z\u00e1sad\u011b uchov\u00e1v\u00e1ny pouze po dobu nezbytn\u011b nutnou pro poskytov\u00e1n\u00ed slu\u017eby. Nap\u0159\u00edklad Mapy Google uchov\u00e1vaj\u00ed ur\u010dit\u00e9 \u00fadaje po ur\u010ditou dobu, zat\u00edmco jin\u00e9 \u00fadaje mus\u00edte vymazat sami. Nap\u0159\u00edklad u slu\u017eby Mapbox se IP adresa ukl\u00e1d\u00e1 po dobu 30 dn\u016f a pot\u00e9 se odstran\u00ed. Jak vid\u00edte, ka\u017ed\u00fd n\u00e1stroj ukl\u00e1d\u00e1 data po r\u016fzn\u011b dlouhou dobu. Doporu\u010dujeme v\u00e1m proto, abyste si pozorn\u011b prostudovali z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f n\u00e1stroj\u016f, kter\u00e9 pou\u017e\u00edv\u00e1te.      <\/p>\n<p>Poskytovatel\u00e9 rovn\u011b\u017e pou\u017e\u00edvaj\u00ed soubory cookie k ukl\u00e1d\u00e1n\u00ed \u00fadaj\u016f o va\u0161em u\u017eivatelsk\u00e9m chov\u00e1n\u00ed v mapov\u00e9 slu\u017eb\u011b. Obecn\u011bj\u0161\u00ed informace o souborech cookie najdete v na\u0161\u00ed sekci &#8222;Soubory cookie&#8220;, ale v textech o ochran\u011b \u00fadaj\u016f jednotliv\u00fdch poskytovatel\u016f se tak\u00e9 dozv\u00edte, kter\u00e9 soubory cookie mohou b\u00fdt pou\u017eity. Ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f se v\u0161ak jedn\u00e1 pouze o p\u0159\u00edkladn\u00fd v\u00fd\u010det, kter\u00fd nen\u00ed \u00fapln\u00fd.  <\/p>\n<h3 class=\"adsimple-112874529\">Pr\u00e1vo na n\u00e1mitku<\/h3>\n<p>V\u017edy m\u00e1te mo\u017enost a tak\u00e9 pr\u00e1vo na p\u0159\u00edstup ke sv\u00fdm osobn\u00edm \u00fadaj\u016fm a tak\u00e9 pr\u00e1vo vzn\u00e9st n\u00e1mitku proti jejich pou\u017e\u00edv\u00e1n\u00ed a zpracov\u00e1n\u00ed. Souhlas, kter\u00fd jste n\u00e1m ud\u011blili, m\u016f\u017eete tak\u00e9 kdykoli odvolat. Zpravidla nejjednodu\u0161\u0161\u00ed zp\u016fsob, jak to ud\u011blat, je prost\u0159ednictv\u00edm n\u00e1stroje pro ud\u011blov\u00e1n\u00ed souhlasu se soubory cookie. Existuj\u00ed v\u0161ak i dal\u0161\u00ed n\u00e1stroje pro odhl\u00e1\u0161en\u00ed, kter\u00e9 m\u016f\u017eete pou\u017e\u00edt. N\u011bkolika kliknut\u00edmi my\u0161i m\u016f\u017eete tak\u00e9 sami spravovat, mazat nebo deaktivovat v\u0161echny soubory cookie nastaven\u00e9 poskytovateli, kter\u00e9 pou\u017e\u00edv\u00e1te. N\u011bkter\u00e9 funkce slu\u017eby v\u0161ak pak ji\u017e nemus\u00ed fungovat jako obvykle. Zp\u016fsob spr\u00e1vy soubor\u016f cookie v prohl\u00ed\u017ee\u010di z\u00e1vis\u00ed tak\u00e9 na pou\u017e\u00edvan\u00e9m prohl\u00ed\u017ee\u010di. V \u010d\u00e1sti &#8222;Soubory cookie&#8220; najdete tak\u00e9 odkazy na pokyny pro nejd\u016fle\u017eit\u011bj\u0161\u00ed prohl\u00ed\u017ee\u010de.       <\/p>\n<h3 class=\"adsimple-112874529\">Pr\u00e1vn\u00ed z\u00e1klad<\/h3>\n<p>Pokud jste souhlasili s pou\u017e\u00edv\u00e1n\u00edm online mapov\u00e9 slu\u017eby, je pr\u00e1vn\u00edm z\u00e1kladem pro p\u0159\u00edslu\u0161n\u00e9 zpracov\u00e1n\u00ed \u00fadaj\u016f tento souhlas. Podle \u010dl. 6 odst. 1 p\u00edsm. a GDPR (souhlas) je tento souhlas pr\u00e1vn\u00edm z\u00e1kladem pro zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f, k n\u011bmu\u017e m\u016f\u017ee doj\u00edt, pokud jsou shroma\u017e\u010fov\u00e1ny online mapovou slu\u017ebou.   <\/p>\n<p>M\u00e1me tak\u00e9 opr\u00e1vn\u011bn\u00fd z\u00e1jem pou\u017e\u00edvat slu\u017ebu online map k optimalizaci na\u0161ich slu\u017eeb na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch. Pr\u00e1vn\u00edm z\u00e1kladem je \u010dl. 6 odst. 1 p\u00edsm. f GDPR (opr\u00e1vn\u011bn\u00e9 z\u00e1jmy). Slu\u017ebu online map v\u0161ak v\u017edy pou\u017e\u00edv\u00e1me pouze tehdy, pokud jste n\u00e1m k tomu dali souhlas. To bychom na tomto m\u00edst\u011b r\u00e1di znovu zd\u016fraznili.     <\/p>\n<p>Informace o speci\u00e1ln\u00edch mapov\u00fdch slu\u017eb\u00e1ch online, pokud jsou k dispozici, naleznete v n\u00e1sleduj\u00edc\u00edch odd\u00edlech.<\/p>\n<h2 id=\"google-maps-datenschutzerklaerung\" class=\"adsimple-112874529\">Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f v Map\u00e1ch Google<\/h2>\n<table border=\"1\" cellpadding=\"15\">\n<tbody>\n<tr>\n<td><strong class=\"adsimple-112874529\">Shrnut\u00ed z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f v Map\u00e1ch Google<\/strong><\/p>\n<p>\ud83d\udc65 Subjekty \u00fadaj\u016f: N\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek \ud83e\udd1d \u00da\u010del: Optimalizace na\u0161ich slu\u017eeb \ud83d\udcd3 Zpracov\u00e1van\u00e9 \u00fadaje:<\/p>\n<p>Podrobn\u011bj\u0161\u00ed informace naleznete n\u00ed\u017ee v t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f \ud83d\udcc5 Doba ulo\u017een\u00ed: V z\u00e1vislosti na ulo\u017een\u00fdch \u00fadaj\u00edch \u2696\ufe0f Pr\u00e1vn\u00ed z\u00e1klad: \u010cl. 6 odst. 1 p\u00edsm. a GDPR (souhlas), \u010dl. 6 odst. 1 p\u00edsm. f GDPR (opr\u00e1vn\u011bn\u00e9 z\u00e1jmy).    <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 class=\"adsimple-112874529\">Co jsou Mapy Google?<\/h3>\n<p>Na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch pou\u017e\u00edv\u00e1me Mapy Google od spole\u010dnosti Google Inc. Spole\u010dnost Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Irsko) je odpov\u011bdn\u00e1 za v\u0161echny slu\u017eby Google v Evrop\u011b. Mapy Google n\u00e1m umo\u017e\u0148uj\u00ed l\u00e9pe zobrazovat m\u00edsta a p\u0159izp\u016fsobovat tak na\u0161e slu\u017eby va\u0161im pot\u0159eb\u00e1m. Pou\u017e\u00edv\u00e1n\u00edm slu\u017eby Google Maps jsou data p\u0159en\u00e1\u0161ena spole\u010dnosti Google a ukl\u00e1d\u00e1na na jej\u00edch serverech. R\u00e1di bychom se nyn\u00ed podrobn\u011bji v\u011bnovali tomu, co jsou Mapy Google, pro\u010d tuto slu\u017ebu Google pou\u017e\u00edv\u00e1me, jak\u00e9 \u00fadaje se ukl\u00e1daj\u00ed a jak tomu m\u016f\u017eete zabr\u00e1nit.    <\/p>\n<p>Mapy Google jsou internetov\u00e1 mapov\u00e1 slu\u017eba spole\u010dnosti Google. Pomoc\u00ed Map Google m\u016f\u017eete vyhled\u00e1vat p\u0159esnou polohu m\u011bst, zaj\u00edmav\u00fdch m\u00edst, ubytov\u00e1n\u00ed nebo podnik\u016f online pomoc\u00ed po\u010d\u00edta\u010de, tabletu nebo aplikace. Pokud jsou firmy zastoupeny v aplikaci Moje firma Google, zobraz\u00ed se krom\u011b polohy tak\u00e9 dal\u0161\u00ed informace o firm\u011b. Za \u00fa\u010delem zobrazen\u00ed pokyn\u016f k cest\u011b lze mapov\u00e9 v\u00fd\u0159ezy m\u00edsta integrovat do webov\u00e9 str\u00e1nky pomoc\u00ed k\u00f3du HTML. Mapy Google zobrazuj\u00ed zemsk\u00fd povrch jako mapu ulic nebo jako leteck\u00fd \u010di satelitn\u00ed sn\u00edmek. D\u00edky sn\u00edmk\u016fm Street View a vysoce kvalitn\u00edm satelitn\u00edm sn\u00edmk\u016fm je mo\u017en\u00e9 velmi p\u0159esn\u00e9 zobrazen\u00ed.     <\/p>\n<h3 class=\"adsimple-112874529\">Pro\u010d na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch pou\u017e\u00edv\u00e1me Mapy Google?<\/h3>\n<p>Ve\u0161ker\u00e9 na\u0161e \u00fasil\u00ed na t\u011bchto str\u00e1nk\u00e1ch je zam\u011b\u0159eno na to, abyste na nich str\u00e1vili u\u017eite\u010dn\u00fd a smyslupln\u00fd \u010das. D\u00edky integraci Map Google v\u00e1m m\u016f\u017eeme poskytnout nejd\u016fle\u017eit\u011bj\u0161\u00ed informace o r\u016fzn\u00fdch m\u00edstech. Na prvn\u00ed pohled tak uvid\u00edte, kde se nach\u00e1z\u00edme. Instrukce v\u00e1m v\u017edy uk\u00e1\u017e\u00ed nejlep\u0161\u00ed nebo nejrychlej\u0161\u00ed cestu, jak se k n\u00e1m dostat. Trasy m\u016f\u017eete vyvolat pro cesty autem, ve\u0159ejnou dopravou, p\u011b\u0161ky nebo na kole. Poskytov\u00e1n\u00ed map Google je pro n\u00e1s sou\u010d\u00e1st\u00ed slu\u017eeb z\u00e1kazn\u00edk\u016fm.     <\/p>\n<h3 class=\"adsimple-112874529\">Jak\u00e1 data ukl\u00e1daj\u00ed Mapy Google?<\/h3>\n<p>Aby Mapy Google mohly poskytovat v\u0161echny sv\u00e9 slu\u017eby, mus\u00ed od v\u00e1s shroma\u017e\u010fovat a ukl\u00e1dat data. Mezi n\u011b pat\u0159\u00ed zadan\u00e9 vyhled\u00e1vac\u00ed v\u00fdrazy, va\u0161e IP adresa a tak\u00e9 sou\u0159adnice zem\u011bpisn\u00e9 \u0161\u00ed\u0159ky a d\u00e9lky. Pokud pou\u017eijete funkci pl\u00e1nov\u00e1n\u00ed trasy, ulo\u017e\u00ed se tak\u00e9 zadan\u00e1 po\u010d\u00e1te\u010dn\u00ed adresa. K ukl\u00e1d\u00e1n\u00ed t\u011bchto \u00fadaj\u016f v\u0161ak doch\u00e1z\u00ed na webov\u00fdch str\u00e1nk\u00e1ch Map Google. M\u016f\u017eeme v\u00e1s o tom pouze informovat, ale nem\u016f\u017eeme to ovlivnit. Vzhledem k tomu, \u017ee jsme integrovali Mapy Google do na\u0161ich webov\u00fdch str\u00e1nek, nastav\u00ed spole\u010dnost Google ve va\u0161em prohl\u00ed\u017ee\u010di minim\u00e1ln\u011b jeden soubor cookie (n\u00e1zev: NID). Tento soubor cookie ukl\u00e1d\u00e1 \u00fadaje o va\u0161em u\u017eivatelsk\u00e9m chov\u00e1n\u00ed. Google tyto \u00fadaje pou\u017e\u00edv\u00e1 p\u0159edev\u0161\u00edm k optimalizaci sv\u00fdch vlastn\u00edch slu\u017eeb a k tomu, aby v\u00e1m mohl poskytovat individu\u00e1ln\u00ed, personalizovanou reklamu.       <\/p>\n<p>N\u00e1sleduj\u00edc\u00ed soubor cookie je ve va\u0161em prohl\u00ed\u017ee\u010di nastaven kv\u016fli integraci Map Google:<\/p>\n<p><strong class=\"adsimple-112874529\">N\u00e1zev:<\/strong> NID<br \/><strong class=\"adsimple-112874529\">Wert:<\/strong> 188=h26c1Ktha7fCQTx8rXgLyATyITJ112874529-5<br \/><strong class=\"adsimple-112874529\">Zam\u00fd\u0161len\u00e9 pou\u017eit\u00ed:<\/strong> Google pou\u017e\u00edv\u00e1 NID k p\u0159izp\u016fsoben\u00ed reklamy va\u0161emu vyhled\u00e1v\u00e1n\u00ed na Googlu. Pomoc\u00ed souboru cookie si Google &#8222;pamatuje&#8220; va\u0161e nej\u010dast\u011bji zad\u00e1van\u00e9 vyhled\u00e1vac\u00ed dotazy nebo va\u0161i p\u0159edchoz\u00ed interakci s reklamami. To znamen\u00e1, \u017ee v\u017edy dost\u00e1v\u00e1te p\u0159izp\u016fsoben\u00e9 reklamy. Soubor cookie obsahuje jedine\u010dn\u00e9 ID, kter\u00e9 spole\u010dnost Google pou\u017e\u00edv\u00e1 ke shroma\u017e\u010fov\u00e1n\u00ed va\u0161ich osobn\u00edch nastaven\u00ed pro \u00fa\u010dely reklamy.   <br \/><strong class=\"adsimple-112874529\">Doba platnosti:<\/strong> po 6 m\u011bs\u00edc\u00edch<\/p>\n<p><strong class=\"adsimple-112874529\">Pozn\u00e1mka:<\/strong> Nem\u016f\u017eeme zaru\u010dit \u00faplnost ulo\u017een\u00fdch \u00fadaj\u016f. Zm\u011bny nelze nikdy vylou\u010dit, zejm\u00e9na p\u0159i pou\u017eit\u00ed soubor\u016f cookie. Za \u00fa\u010delem identifikace souboru cookie NID byla vytvo\u0159ena samostatn\u00e1 testovac\u00ed str\u00e1nka, na kter\u00e9 byly integrov\u00e1ny pouze Mapy Google.  <\/p>\n<h3 class=\"adsimple-112874529\">Jak dlouho a kde jsou data ulo\u017eena?<\/h3>\n<p>Servery spole\u010dnosti Google jsou um\u00edst\u011bny v datov\u00fdch centrech po cel\u00e9m sv\u011bt\u011b. V\u011bt\u0161ina server\u016f je v\u0161ak um\u00edst\u011bna v Americe. Z tohoto d\u016fvodu jsou va\u0161e data st\u00e1le \u010dast\u011bji ukl\u00e1d\u00e1na v USA. Kde p\u0159esn\u011b se nach\u00e1zej\u00ed datov\u00e1 centra spole\u010dnosti Google, se dozv\u00edte zde: <a class=\"adsimple-112874529\" href=\"https:\/\/www.google.com\/about\/datacenters\/locations\/?hl=de\" target=\"_blank\" rel=\"follow noopener\">https:\/\/www.google.com\/about\/datacenters\/locations\/?hl=de<\/a>.   <\/p>\n<p>Spole\u010dnost Google distribuuje data na r\u016fzn\u00fdch datov\u00fdch nosi\u010d\u00edch. To znamen\u00e1, \u017ee data jsou rychleji dostupn\u00e1 a l\u00e9pe chr\u00e1n\u011bn\u00e1 proti pokus\u016fm o manipulaci. Ka\u017ed\u00e9 datov\u00e9 centrum m\u00e1 tak\u00e9 speci\u00e1ln\u00ed nouzov\u00e9 programy. Pokud se nap\u0159\u00edklad vyskytnou probl\u00e9my s hardwarem spole\u010dnosti Google nebo p\u0159\u00edrodn\u00ed katastrofa ochrom\u00ed servery, data jsou t\u00e9m\u011b\u0159 jist\u011b st\u00e1le chr\u00e1n\u011bna.   <\/p>\n<p>Spole\u010dnost Google ukl\u00e1d\u00e1 n\u011bkter\u00e1 data po ur\u010ditou dobu. U jin\u00fdch dat nab\u00edz\u00ed Google pouze mo\u017enost jejich ru\u010dn\u00edho odstran\u011bn\u00ed. Krom\u011b toho spole\u010dnost tak\u00e9 anonymizuje informace (nap\u0159. reklamn\u00ed \u00fadaje) v protokolech server\u016f t\u00edm, \u017ee po 9, resp. 18 m\u011bs\u00edc\u00edch odstran\u00ed \u010d\u00e1st IP adresy a informace o souborech cookie.   <\/p>\n<h3 class=\"adsimple-112874529\">Jak mohu odstranit sv\u00e1 data nebo zabr\u00e1nit jejich ukl\u00e1d\u00e1n\u00ed?<\/h3>\n<p>D\u00edky funkci automatick\u00e9ho maz\u00e1n\u00ed \u00fadaj\u016f o poloze a aktivit\u00e1ch, kter\u00e1 byla zavedena v roce 2019, se informace o poloze a aktivit\u00e1ch na webu\/aplikac\u00edch ukl\u00e1daj\u00ed po dobu 3 nebo 18 m\u011bs\u00edc\u016f &#8211; podle va\u0161eho rozhodnut\u00ed &#8211; a pot\u00e9 se odstran\u00ed. Tyto \u00fadaje m\u016f\u017eete z historie kdykoli vymazat tak\u00e9 ru\u010dn\u011b prost\u0159ednictv\u00edm sv\u00e9ho \u00fa\u010dtu Google. Pokud chcete zcela zabr\u00e1nit zaznamen\u00e1v\u00e1n\u00ed va\u0161\u00ed polohy, mus\u00edte pozastavit sekci &#8222;Webov\u00e1 aktivita a aktivita aplikac\u00ed&#8220; ve sv\u00e9m \u00fa\u010dtu Google. Klikn\u011bte na mo\u017enost &#8222;Data a personalizace&#8220; a pot\u00e9 na mo\u017enost &#8222;Nastaven\u00ed aktivity&#8220;. Zde m\u016f\u017eete aktivity zapnout nebo vypnout.    <\/p>\n<p>Jednotliv\u00e9 soubory cookie m\u016f\u017eete tak\u00e9 deaktivovat, odstranit nebo spravovat ve sv\u00e9m prohl\u00ed\u017ee\u010di. V z\u00e1vislosti na tom, jak\u00fd prohl\u00ed\u017ee\u010d pou\u017e\u00edv\u00e1te, to v\u017edy funguje trochu jinak. V \u010d\u00e1sti &#8222;Soubory cookie&#8220; najdete p\u0159\u00edslu\u0161n\u00e9 odkazy na pokyny pro nejobl\u00edben\u011bj\u0161\u00ed prohl\u00ed\u017ee\u010de.  <\/p>\n<p>Pokud si obecn\u011b nep\u0159ejete soubory cookie, m\u016f\u017eete nastavit prohl\u00ed\u017ee\u010d tak, aby v\u00e1s v\u017edy informoval o tom, \u017ee m\u00e1 b\u00fdt soubor cookie nastaven. To v\u00e1m umo\u017en\u00ed rozhodnout se pro ka\u017ed\u00fd jednotliv\u00fd soubor cookie, zda jej chcete povolit, nebo ne. <\/p>\n<h3 class=\"adsimple-112874529\">Pr\u00e1vn\u00ed z\u00e1klad<\/h3>\n<p>Pokud jste souhlasili s pou\u017e\u00edv\u00e1n\u00edm Map Google, je pr\u00e1vn\u00edm z\u00e1kladem pro p\u0159\u00edslu\u0161n\u00e9 zpracov\u00e1n\u00ed \u00fadaj\u016f tento souhlas. Podle <strong class=\"adsimple-112874529\">  \u010dl. 6 odst. 1 p\u00edsm. a) GDPR (souhlas)  <\/strong>  p\u0159edstavuje pr\u00e1vn\u00ed z\u00e1klad pro zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f, k n\u011bmu\u017e m\u016f\u017ee doj\u00edt p\u0159i jejich shroma\u017e\u010fov\u00e1n\u00ed slu\u017ebou Google Maps.<\/p>\n<p>M\u00e1me tak\u00e9 opr\u00e1vn\u011bn\u00fd z\u00e1jem pou\u017e\u00edvat Mapy Google k optimalizaci na\u0161ich online slu\u017eeb. Pr\u00e1vn\u00edm z\u00e1kladem pro to je   <strong class=\"adsimple-112874529\">\u010dl. 6 odst. 1 p\u00edsm. f GDPR (opr\u00e1vn\u011bn\u00e9 z\u00e1jmy)  <\/strong>. Wir setzen Google Maps gleichwohl nur ein, soweit Sie eine Einwilligung erteilt haben. <\/p>\n<p>Spole\u010dnost Google zpracov\u00e1v\u00e1 va\u0161e \u00fadaje mimo jin\u00e9 tak\u00e9 v USA. Spole\u010dnost Google je aktivn\u00edm \u00fa\u010dastn\u00edkem r\u00e1mce EU a USA pro ochranu osobn\u00edch \u00fadaj\u016f, kter\u00fd upravuje spr\u00e1vn\u00fd a bezpe\u010dn\u00fd p\u0159enos osobn\u00edch \u00fadaj\u016f ob\u010dan\u016f EU do USA. V\u00edce informac\u00ed o n\u011bm najdete na <a class=\"adsimple-112874529\" href=\"https:\/\/commission.europa.eu\/document\/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en\" target=\"_blank\" rel=\"follow noopener\"> adrese https:\/\/commission.europa.eu\/document\/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en<\/a>.  <\/p>\n<p>Google pou\u017e\u00edv\u00e1 tak\u00e9 tzv. standardn\u00ed smluvn\u00ed dolo\u017eky (= \u010dl. 46 odst. 2 a 3 GDPR). Standardn\u00ed smluvn\u00ed dolo\u017eky (Standard Contractual Clauses, SCC) jsou \u0161ablony poskytovan\u00e9 Komis\u00ed EU a maj\u00ed zajistit, aby va\u0161e \u00fadaje byly v souladu s evropsk\u00fdmi standardy ochrany \u00fadaj\u016f, i kdy\u017e jsou p\u0159ed\u00e1v\u00e1ny do t\u0159et\u00edch zem\u00ed (nap\u0159. USA) a tam ukl\u00e1d\u00e1ny. Prost\u0159ednictv\u00edm r\u00e1mce ochrany osobn\u00edch \u00fadaj\u016f mezi EU a USA a standardn\u00edch smluvn\u00edch dolo\u017eek se spole\u010dnost Google zavazuje, \u017ee p\u0159i zpracov\u00e1n\u00ed va\u0161ich p\u0159\u00edslu\u0161n\u00fdch \u00fadaj\u016f bude dodr\u017eovat evropskou \u00farove\u0148 ochrany \u00fadaj\u016f, i kdy\u017e jsou tyto \u00fadaje ulo\u017eeny, zpracov\u00e1v\u00e1ny a spravov\u00e1ny v USA. Tyto dolo\u017eky vych\u00e1zej\u00ed z prov\u00e1d\u011bc\u00edho rozhodnut\u00ed Komise EU. Rozhodnut\u00ed a p\u0159\u00edslu\u0161n\u00e9 standardn\u00ed smluvn\u00ed dolo\u017eky naleznete zde: <a class=\"adsimple-112874529\" href=\"https:\/\/eur-lex.europa.eu\/eli\/dec_impl\/2021\/914\/oj?locale=de\" target=\"_blank\" rel=\"follow noopener\">https:\/\/eur-lex.europa.eu\/eli\/dec_impl\/2021\/914\/oj?locale=de<\/a>.    <\/p>\n<p>Podm\u00ednky zpracov\u00e1n\u00ed dat v Google Ads, kter\u00e9 odkazuj\u00ed na standardn\u00ed smluvn\u00ed dolo\u017eky, najdete na adrese <a class=\"adsimple-112874529\" href=\"https:\/\/business.safety.google\/intl\/de\/adsprocessorterms\/\" target=\"_blank\" rel=\"follow noopener\">https:\/\/business.safety.google\/intl\/de\/adsprocessorterms\/<\/a>.<\/p>\n<p>Pokud se chcete dozv\u011bd\u011bt v\u00edce o zpracov\u00e1n\u00ed \u00fadaj\u016f spole\u010dnost\u00ed Google, doporu\u010dujeme v\u00e1m p\u0159e\u010d\u00edst si jej\u00ed vlastn\u00ed z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f na adrese <a class=\"adsimple-112874529\" href=\"https:\/\/policies.google.com\/privacy?hl=de\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/policies.google.com\/privacy?hl=de<\/a>.<\/p>\n<h2 id=\"erklaerung-verwendeter-begriffe\" class=\"adsimple-112874529\">Vysv\u011btlen\u00ed pou\u017eit\u00fdch pojm\u016f<\/h2>\n<p>V\u017edy se sna\u017e\u00edme napsat na\u0161e z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f co nejjasn\u011bji a nejsrozumiteln\u011bji. To v\u0161ak nen\u00ed v\u017edy snadn\u00e9, zejm\u00e9na pokud jde o technick\u00e1 a pr\u00e1vn\u00ed t\u00e9mata. \u010casto m\u00e1 smysl pou\u017e\u00edvat pr\u00e1vn\u00ed term\u00edny (nap\u0159. osobn\u00ed \u00fadaje) nebo n\u011bkter\u00e9 technick\u00e9 term\u00edny (nap\u0159. soubory cookie, IP adresa). Nechceme je v\u0161ak pou\u017e\u00edvat bez vysv\u011btlen\u00ed. N\u00ed\u017ee naleznete abecedn\u00ed seznam d\u016fle\u017eit\u00fdch pou\u017e\u00edvan\u00fdch pojm\u016f, kter\u00fdm jsme se mo\u017en\u00e1 v p\u0159edchoz\u00edch z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f dostate\u010dn\u011b nev\u011bnovali. Pokud byly tyto pojmy p\u0159evzaty z GDPR a jedn\u00e1 se o definice, budeme zde texty GDPR tak\u00e9 citovat a v p\u0159\u00edpad\u011b pot\u0159eby dopln\u00edme vlastn\u00ed vysv\u011btlen\u00ed.     <\/p>\n<h2 id=\"auftragsverarbeiter\" class=\"adsimple-112874529\">Procesor<\/h2>\n<p><strong class=\"adsimple-112874529\">Definice podle \u010dl\u00e1nku 4 GDPR<\/strong><\/p>\n<p>Pro \u00fa\u010dely tohoto na\u0159\u00edzen\u00ed se pojmem:<\/p>\n<blockquote>\n<p><em><br \/><strong class=\"adsimple-112874529\">&#8222;Zpracovatelem&#8220;<\/strong> se rozum\u00ed fyzick\u00e1 nebo pr\u00e1vnick\u00e1 osoba, org\u00e1n ve\u0159ejn\u00e9 moci, agentura nebo jin\u00fd subjekt, kter\u00fd zpracov\u00e1v\u00e1 osobn\u00ed \u00fadaje jm\u00e9nem spr\u00e1vce;<\/em><\/p>\n<\/blockquote>\n<p><strong class=\"adsimple-112874529\">Vysv\u011btlen\u00ed<\/strong>: Jako spole\u010dnost a vlastn\u00edk webov\u00fdch str\u00e1nek neseme odpov\u011bdnost za v\u0161echny \u00fadaje, kter\u00e9 od v\u00e1s zpracov\u00e1v\u00e1me. Krom\u011b spr\u00e1vc\u016f mohou existovat tak\u00e9 tzv. zpracovatel\u00e9. Pat\u0159\u00ed sem jak\u00e1koli spole\u010dnost nebo osoba, kter\u00e1 zpracov\u00e1v\u00e1 osobn\u00ed \u00fadaje na\u0161\u00edm jm\u00e9nem. Krom\u011b poskytovatel\u016f slu\u017eeb, jako jsou da\u0148ov\u00ed poradci, mohou b\u00fdt tedy zpracovateli tak\u00e9 poskytovatel\u00e9 hostingu nebo cloudu, poskytovatel\u00e9 plateb nebo newsletter\u016f nebo velk\u00e9 spole\u010dnosti, jako je Google nebo Microsoft.   <\/p>\n<h2 id=\"einwilligung\" class=\"adsimple-112874529\">Souhlas<\/h2>\n<p><strong class=\"adsimple-112874529\">Definice podle \u010dl\u00e1nku 4 GDPR<\/strong><\/p>\n<p>Pro \u00fa\u010dely tohoto na\u0159\u00edzen\u00ed se pojmem:<\/p>\n<blockquote>\n<p><em><br \/><strong class=\"adsimple-112874529\">&#8222;Souhlasem&#8220;<\/strong> subjektu \u00fadaj\u016f se rozum\u00ed jak\u00fdkoli svobodn\u011b dan\u00fd, konkr\u00e9tn\u00ed, informovan\u00fd a jednozna\u010dn\u00fd projev v\u016fle subjektu \u00fadaj\u016f, kter\u00fdm subjekt \u00fadaj\u016f prohl\u00e1\u0161en\u00edm nebo jasn\u00fdm potvrzuj\u00edc\u00edm \u00fakonem vyjad\u0159uje souhlas se zpracov\u00e1n\u00edm osobn\u00edch \u00fadaj\u016f, kter\u00e9 se ho t\u00fdkaj\u00ed;<\/em><\/p>\n<\/blockquote>\n<p><strong class=\"adsimple-112874529\">Vysv\u011btlen\u00ed <\/strong>: Tento souhlas se zpravidla ud\u011bluje prost\u0159ednictv\u00edm n\u00e1stroje pro souhlas se soubory cookie na webov\u00fdch str\u00e1nk\u00e1ch. Pravd\u011bpodobn\u011b jste s n\u00edm obezn\u00e1meni. Kdykoli poprv\u00e9 nav\u0161t\u00edv\u00edte webovou str\u00e1nku, jste zpravidla prost\u0159ednictv\u00edm banneru dot\u00e1z\u00e1ni, zda souhlas\u00edte se zpracov\u00e1n\u00edm \u00fadaj\u016f nebo zda s n\u00edm souhlas\u00edte. Ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f m\u016f\u017eete tak\u00e9 prov\u00e9st individu\u00e1ln\u00ed nastaven\u00ed a sami se tak rozhodnout, kter\u00e9 zpracov\u00e1n\u00ed \u00fadaj\u016f povol\u00edte a kter\u00e9 ne. Pokud souhlas neud\u011bl\u00edte, nesm\u00ed b\u00fdt va\u0161e osobn\u00ed \u00fadaje zpracov\u00e1v\u00e1ny. Souhlas lze samoz\u0159ejm\u011b v z\u00e1sad\u011b ud\u011blit i p\u00edsemn\u011b, tedy nikoli prost\u0159ednictv\u00edm n\u00e1stroje.     <\/p>\n<h2 id=\"personenbezogene-daten\" class=\"adsimple-112874529\">Osobn\u00ed \u00fadaje<\/h2>\n<p><strong class=\"adsimple-112874529\">Definice podle \u010dl\u00e1nku 4 GDPR<\/strong><\/p>\n<p>Pro \u00fa\u010dely tohoto na\u0159\u00edzen\u00ed se pojmem:<\/p>\n<blockquote>\n<p><strong class=\"adsimple-112874529\"><br \/><em>&#8222;osobn\u00ed \u00fadaje&#8220;<\/em><br \/><\/strong><br \/><em> jak\u00e1koli informace t\u00fdkaj\u00edc\u00ed se identifikovan\u00e9 nebo identifikovateln\u00e9 fyzick\u00e9 osoby (d\u00e1le jen &#8222;subjekt \u00fadaj\u016f&#8220;); identifikovateln\u00e1 fyzick\u00e1 osoba je osoba, kterou lze p\u0159\u00edmo \u010di nep\u0159\u00edmo identifikovat, zejm\u00e9na odkazem na ur\u010dit\u00fd identifik\u00e1tor, nap\u0159\u00edklad jm\u00e9no, identifika\u010dn\u00ed \u010d\u00edslo, loka\u010dn\u00ed \u00fadaje, online identifik\u00e1tor nebo na jeden \u010di v\u00edce zvl\u00e1\u0161tn\u00edch prvk\u016f fyzick\u00e9, fyziologick\u00e9, genetick\u00e9, psychick\u00e9, ekonomick\u00e9, kulturn\u00ed nebo spole\u010densk\u00e9 identity t\u00e9to fyzick\u00e9 osoby;<\/em><\/p>\n<\/blockquote>\n<p><strong class=\"adsimple-112874529\">Vysv\u011btlen\u00ed:<\/strong> Osobn\u00ed \u00fadaje jsou tedy v\u0161echny \u00fadaje, kter\u00e9 v\u00e1s mohou identifikovat jako osobu. Obvykle se jedn\u00e1 o \u00fadaje, jako jsou <\/p>\n<ul class=\"adsimple-112874529\">\n<li class=\"adsimple-112874529\">Va\u0161e jm\u00e9no<\/li>\n<li class=\"adsimple-112874529\">Va\u0161e adresa<\/li>\n<li class=\"adsimple-112874529\">E-mailov\u00e1 adresa<\/li>\n<li class=\"adsimple-112874529\">Po\u0161tovn\u00ed adresa<\/li>\n<li class=\"adsimple-112874529\">Telefonn\u00ed \u010d\u00edslo<\/li>\n<li class=\"adsimple-112874529\">Datum narozen\u00ed<\/li>\n<li class=\"adsimple-112874529\">Identifika\u010dn\u00ed \u010d\u00edsla, jako je \u010d\u00edslo n\u00e1rodn\u00edho poji\u0161t\u011bn\u00ed, da\u0148ov\u00e9 identifika\u010dn\u00ed \u010d\u00edslo, \u010d\u00edslo pr\u016fkazu toto\u017enosti nebo \u010d\u00edslo maturitn\u00ed zkou\u0161ky.<\/li>\n<li class=\"adsimple-112874529\">Bankovn\u00ed \u00fadaje, jako je \u010d\u00edslo \u00fa\u010dtu, informace o \u00fav\u011bru, z\u016fstatek na \u00fa\u010dtu atd.<\/li>\n<\/ul>\n<p>Podle Evropsk\u00e9ho soudn\u00edho dvora (ESD) <strong class=\"adsimple-112874529\">je za osobn\u00ed \u00fadaj pova\u017eov\u00e1na<\/strong> tak\u00e9 va\u0161e <strong class=\"adsimple-112874529\">IP adresa<\/strong>. IT odborn\u00edci mohou pomoc\u00ed va\u0161\u00ed IP adresy ur\u010dit alespo\u0148 p\u0159ibli\u017enou polohu va\u0161eho za\u0159\u00edzen\u00ed a n\u00e1sledn\u011b v\u00e1s identifikovat jako vlastn\u00edka p\u0159ipojen\u00ed. Ukl\u00e1d\u00e1n\u00ed IP adresy proto rovn\u011b\u017e vy\u017eaduje pr\u00e1vn\u00ed z\u00e1klad ve smyslu GDPR. Existuj\u00ed tak\u00e9 takzvan\u00e9 <strong class=\"adsimple-112874529\">&#8222;zvl\u00e1\u0161tn\u00ed kategorie&#8220;<\/strong> osobn\u00edch \u00fadaj\u016f, kter\u00e9 jsou rovn\u011b\u017e zvl\u00e1\u0161t\u011b hodn\u00e9 ochrany. Mezi n\u011b pat\u0159\u00ed nap\u0159.    <\/p>\n<ul class=\"adsimple-112874529\">\n<li class=\"adsimple-112874529\">rasov\u00fd a etnick\u00fd p\u016fvod<\/li>\n<li class=\"adsimple-112874529\">politick\u00e9 n\u00e1zory<\/li>\n<li class=\"adsimple-112874529\">n\u00e1bo\u017eensk\u00e9 nebo ideologick\u00e9 p\u0159esv\u011bd\u010den\u00ed<\/li>\n<li class=\"adsimple-112874529\">\u010dlenstv\u00ed v odborech<\/li>\n<li class=\"adsimple-112874529\">genetick\u00e9 \u00fadaje, nap\u0159\u00edklad \u00fadaje z\u00edskan\u00e9 ze vzork\u016f krve nebo slin.<\/li>\n<li class=\"adsimple-112874529\">biometrick\u00e9 \u00fadaje (tj. informace o du\u0161evn\u00edch, fyzick\u00fdch nebo behavior\u00e1ln\u00edch charakteristik\u00e1ch, kter\u00e9 mohou identifikovat osobu). Zdravotn\u00ed \u00fadaje<\/li>\n<li class=\"adsimple-112874529\">\u00fadaje o sexu\u00e1ln\u00ed orientaci nebo sexu\u00e1ln\u00edm \u017eivot\u011b<\/li>\n<\/ul>\n<h2 id=\"profiling\" class=\"adsimple-112874529\">Profilov\u00e1n\u00ed<\/h2>\n<p><strong class=\"adsimple-112874529\">Definice podle \u010dl\u00e1nku 4 GDPR<\/strong><\/p>\n<p>Pro \u00fa\u010dely tohoto na\u0159\u00edzen\u00ed se pojmem:<\/p>\n<blockquote>\n<p><em><br \/><strong class=\"adsimple-112874529\">&#8222;Profilov\u00e1n\u00edm&#8220;<\/strong> se rozum\u00ed jak\u00e1koli forma automatizovan\u00e9ho zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f spo\u010d\u00edvaj\u00edc\u00ed v pou\u017eit\u00ed osobn\u00edch \u00fadaj\u016f k vyhodnocen\u00ed ur\u010dit\u00fdch osobn\u00edch aspekt\u016f t\u00fdkaj\u00edc\u00edch se fyzick\u00e9 osoby, zejm\u00e9na k anal\u00fdze nebo p\u0159edv\u00edd\u00e1n\u00ed aspekt\u016f t\u00fdkaj\u00edc\u00edch se pracovn\u00edho v\u00fdkonu, ekonomick\u00e9 situace, zdrav\u00ed, osobn\u00edch preferenc\u00ed, z\u00e1jm\u016f, spolehlivosti, chov\u00e1n\u00ed, polohy nebo pohybu t\u00e9to fyzick\u00e9 osoby;<\/em><\/p>\n<\/blockquote>\n<p><strong class=\"adsimple-112874529\">Vysv\u011btlen\u00ed<\/strong>: Profilov\u00e1n\u00ed zahrnuje shroma\u017e\u010fov\u00e1n\u00ed r\u016fzn\u00fdch informac\u00ed o osob\u011b s c\u00edlem zjistit o n\u00ed v\u00edce. V internetov\u00e9m odv\u011btv\u00ed se profilov\u00e1n\u00ed \u010dasto pou\u017e\u00edv\u00e1 pro reklamn\u00ed \u00fa\u010dely nebo pro kontrolu \u00fav\u011bruschopnosti. Programy pro anal\u00fdzu webu a reklamy shroma\u017e\u010fuj\u00ed nap\u0159\u00edklad \u00fadaje o va\u0161em chov\u00e1n\u00ed a z\u00e1jmech na webov\u00fdch str\u00e1nk\u00e1ch. V\u00fdsledkem je speci\u00e1ln\u00ed profil u\u017eivatele, kter\u00fd lze pou\u017e\u00edt k c\u00edlen\u00ed reklamy na ur\u010ditou c\u00edlovou skupinu.   <\/p>\n<\/p>\n<h2 id=\"verantwortlicher\" class=\"adsimple-112874529\">Odpov\u011bdn\u00e1 osoba<\/h2>\n<p><strong class=\"adsimple-112874529\">Definice podle \u010dl\u00e1nku 4 GDPR<\/strong><\/p>\n<p>Pro \u00fa\u010dely tohoto na\u0159\u00edzen\u00ed se pojmem:<\/p>\n<blockquote>\n<p><em><br \/><strong class=\"adsimple-112874529\">&#8222;spr\u00e1vcem&#8220;<\/strong> fyzick\u00e1 nebo pr\u00e1vnick\u00e1 osoba, org\u00e1n ve\u0159ejn\u00e9 moci, agentura nebo jin\u00fd subjekt, kter\u00fd s\u00e1m nebo spole\u010dn\u011b s jin\u00fdmi ur\u010duje \u00fa\u010dely a prost\u0159edky zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f; pokud jsou \u00fa\u010dely a prost\u0159edky tohoto zpracov\u00e1n\u00ed ur\u010deny pr\u00e1vem Unie nebo \u010dlensk\u00e9ho st\u00e1tu, m\u016f\u017ee b\u00fdt spr\u00e1vce nebo konkr\u00e9tn\u00ed krit\u00e9ria pro jeho jmenov\u00e1n\u00ed stanovena pr\u00e1vem Unie nebo \u010dlensk\u00e9ho st\u00e1tu;<\/em><\/p>\n<\/blockquote>\n<p><strong class=\"adsimple-112874529\">Vysv\u011btlen\u00ed<\/strong>: V na\u0161em p\u0159\u00edpad\u011b jsme odpov\u011bdn\u00ed za zpracov\u00e1n\u00ed va\u0161ich osobn\u00edch \u00fadaj\u016f, a proto jsme &#8222;spr\u00e1vcem&#8220;. Pokud shrom\u00e1\u017ed\u011bn\u00e9 \u00fadaje p\u0159ed\u00e1v\u00e1me ke zpracov\u00e1n\u00ed jin\u00fdm poskytovatel\u016fm slu\u017eeb, jsou &#8222;zpracovateli&#8220;. K tomu mus\u00ed b\u00fdt podeps\u00e1na &#8222;smlouva o zpracov\u00e1n\u00ed objedn\u00e1vky (AVV)&#8220;.  <\/p>\n<\/p>\n<h2 id=\"verarbeitung\" class=\"adsimple-112874529\">Zpracov\u00e1n\u00ed<\/h2>\n<p><strong class=\"adsimple-112874529\">Definice podle \u010dl\u00e1nku 4 GDPR<\/strong><\/p>\n<p>Pro \u00fa\u010dely tohoto na\u0159\u00edzen\u00ed se pojmem:<\/p>\n<blockquote>\n<p><strong class=\"adsimple-112874529\"><br \/><em>&#8222;zpracov\u00e1n\u00ed&#8220;<\/em><br \/><\/strong><br \/><em> jak\u00e1koli operace nebo soubor operac\u00ed, kter\u00e9 se prov\u00e1d\u011bj\u00ed s osobn\u00edmi \u00fadaji nebo se soubory osobn\u00edch \u00fadaj\u016f, a\u0165 ji\u017e automatizovan\u011b \u010di nikoli, jako je shroma\u017e\u010fov\u00e1n\u00ed, zaznamen\u00e1v\u00e1n\u00ed, uspo\u0159\u00e1d\u00e1v\u00e1n\u00ed, strukturov\u00e1n\u00ed, uchov\u00e1v\u00e1n\u00ed, p\u0159izp\u016fsobov\u00e1n\u00ed nebo pozm\u011b\u0148ov\u00e1n\u00ed, vyhled\u00e1v\u00e1n\u00ed, nahl\u00ed\u017een\u00ed, pou\u017e\u00edv\u00e1n\u00ed, zve\u0159ej\u0148ov\u00e1n\u00ed p\u0159enosem, \u0161\u00ed\u0159en\u00ed nebo jin\u00e9 zp\u0159\u00edstup\u0148ov\u00e1n\u00ed, se\u0159azov\u00e1n\u00ed nebo kombinov\u00e1n\u00ed, omezov\u00e1n\u00ed, v\u00fdmaz nebo zni\u010den\u00ed;<\/em><\/p>\n<\/blockquote>\n<p><strong class=\"adsimple-112874529\">Pozn\u00e1mka: <\/strong>Pokud v na\u0161ich z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f hovo\u0159\u00edme o zpracov\u00e1n\u00ed, m\u00e1me na mysli jak\u00fdkoli druh zpracov\u00e1n\u00ed \u00fadaj\u016f. Jak je uvedeno v\u00fd\u0161e v p\u016fvodn\u00edm prohl\u00e1\u0161en\u00ed GDPR, zahrnuje to nejen shroma\u017e\u010fov\u00e1n\u00ed, ale tak\u00e9 ukl\u00e1d\u00e1n\u00ed a zpracov\u00e1n\u00ed \u00fadaj\u016f. <\/p>\n<h2 id=\"schlusswort\" class=\"adsimple-112874529\">Z\u00e1v\u011bre\u010dn\u00e1 slova<\/h2>\n<p>Gratulujeme! Pokud \u010dtete tento \u010dl\u00e1nek, pak jste se opravdu &#8222;probojovali&#8220; cel\u00fdmi na\u0161imi z\u00e1sadami ochrany osobn\u00edch \u00fadaj\u016f, nebo jste alespo\u0148 do\u0161li a\u017e sem.<br \/>Jak vid\u00edte z rozsahu na\u0161ich z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f, ochranu va\u0161ich osobn\u00edch \u00fadaj\u016f nebereme na lehkou v\u00e1hu. Je pro n\u00e1s d\u016fle\u017eit\u00e9, abychom v\u00e1s o zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f informovali podle na\u0161eho nejlep\u0161\u00edho v\u011bdom\u00ed a sv\u011bdom\u00ed. Chceme v\u00e1m v\u0161ak nejen sd\u011blit, jak\u00e9 \u00fadaje zpracov\u00e1v\u00e1me, ale tak\u00e9 vysv\u011btlit d\u016fvody pou\u017e\u00edv\u00e1n\u00ed r\u016fzn\u00fdch softwarov\u00fdch program\u016f. Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f zpravidla zn\u011bj\u00ed velmi technicky a pr\u00e1vn\u011b. Proto\u017ee v\u0161ak v\u011bt\u0161ina z v\u00e1s nejsou webov\u00ed v\u00fdvoj\u00e1\u0159i ani pr\u00e1vn\u00edci, cht\u011bli jsme zvolit jin\u00fd p\u0159\u00edstup a vysv\u011btlit fakta jednoduch\u00fdm a srozumiteln\u00fdm jazykem. To samoz\u0159ejm\u011b nen\u00ed vzhledem k p\u0159edm\u011btu ochrany v\u017edy mo\u017en\u00e9.<br \/>Nejd\u016fle\u017eit\u011bj\u0161\u00ed pojmy jsou proto podrobn\u011bji vysv\u011btleny na konci z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f. Pokud m\u00e1te jak\u00e9koli dotazy t\u00fdkaj\u00edc\u00ed se ochrany osobn\u00edch \u00fadaj\u016f na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch, nev\u00e1hejte se na n\u00e1s nebo na p\u0159\u00edslu\u0161nou kancel\u00e1\u0159 obr\u00e1tit. P\u0159ejeme v\u00e1m p\u0159\u00edjemn\u011b str\u00e1ven\u00fd \u010das a douf\u00e1me, \u017ee v\u00e1s na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch brzy op\u011bt p\u0159iv\u00edt\u00e1me.        <\/p>\n<p>V\u0161echny texty jsou chr\u00e1n\u011bny autorsk\u00fdmi pr\u00e1vy.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f \u00davod a p\u0159ehled Tyto z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f (verze 24\/09\/2024-112874529) jsme p\u0159ipravili, abychom v\u00e1m v souladu s po\u017eadavky obecn\u00e9ho na\u0159\u00edzen\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f (EU) 2016\/679 a platn\u00fdch vnitrost\u00e1tn\u00edch pr\u00e1vn\u00edch p\u0159edpis\u016f vysv\u011btlili, jak\u00e9 osobn\u00ed \u00fadaje (zkr\u00e1cen\u011b \u00fadaje) jako spr\u00e1vce &#8211; a n\u00e1mi pov\u011b\u0159en\u00ed zpracovatel\u00e9 (nap\u0159. poskytovatel\u00e9) &#8211; zpracov\u00e1v\u00e1me, budeme zpracov\u00e1vat v&hellip;&nbsp;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/template-pagebuilder-full-width.php","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","footnotes":""},"class_list":["post-4249","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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